#5 - Before the Launch: Planning a Smart Business Expansion (Lessons from a cabinet maker exploring a new market.)

04/09/25 • 50 min

In this episode of Over The Bull, Ken Carroll walks through the early planning stages of helping a current client—a custom cabinet maker—explore a new business direction: storage solutions for mudrooms, pantries, and laundry rooms.
This isn’t a success story (yet). It’s a behind-the-scenes look at the real questions, trade-offs, and strategy conversations that happen when a business wants to grow but needs to do it wisely.
From evaluating the market and setting priorities to juggling a budget and avoiding common traps, this episode is ideal for business owners who are in the “what’s next?” phase and want to build a smarter path forward.

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#4 - Selling Emotion - The Triggers Marketers Use (and Abuse)

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Behind every marketing campaign is a psychological lever. Fear, pride, trust, guilt, envy—these emotional triggers influence the way people think, click, and buy. But where’s the line between persuasion and manipulation?

In this episode of Over The Bull, host Ken Carroll breaks down the emotional triggers that drive modern marketing. From classic examples like Edward Bernays’ “Torches of Freedom” campaign to everyday brand tactics used by tech, fitness, and nonprofits, this episode pulls back the curtain on how emotions are engineered into strategy.

We talk about:

• The most common emotional triggers used in digital marketing

• How brands use (and abuse) trust, fear, guilt, envy, and altruism

• Where these tactics cross the line—and how to use them responsibly

• What business owners need to know to avoid getting played

If you’ve ever wondered why a campaign “just works” or felt uneasy about how something made you click, this one’s for you.

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#6 - Tough Talk: Drop the 20% That's Draining You

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Some clients aren’t just demanding—they’re draining. In this episode of Over The Bull, Ken Carroll breaks down how just 20% of your clients can cause 80% of your stress, and why holding onto them (especially during slow seasons) might be costing you more than you think.
We’ll cover:
•Red flags that signal a client needs to go
•Why “being nice” can ruin your business
•The real ROI of letting go
•How to free up space for better clients and better work
If you’ve ever kept a client just because it felt like the safe move, this one’s for you.