Over The Bull

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In this episode of Over The Bull, we pull back the curtain on the AI-generated content boom—and the hidden dangers behind it. From lifeless language to content “inbreeding,” we break down how agencies are quietly replacing human creativity with algorithms, and why it’s eroding trust, killing brand authority, and flushing your E-E-A-T score down the drain.
Plus: how to spot the red flags, what the “Habsburg Theory” has to do with bad blog posts, and how to use AI the right way—without losing your voice or your credibility.

Over The Bull is brought to you by IntegrisDesign.com. All rights reserved.

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Some clients aren’t just demanding—they’re draining. In this episode of Over The Bull, Ken Carroll breaks down how just 20% of your clients can cause 80% of your stress, and why holding onto them (especially during slow seasons) might be costing you more than you think.
We’ll cover:
•Red flags that signal a client needs to go
•Why “being nice” can ruin your business
•The real ROI of letting go
•How to free up space for better clients and better work
If you’ve ever kept a client just because it felt like the safe move, this one’s for you.

Over The Bull is brought to you by IntegrisDesign.com. All rights reserved.

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In this episode of Over The Bull, Ken Carroll walks through the early planning stages of helping a current client—a custom cabinet maker—explore a new business direction: storage solutions for mudrooms, pantries, and laundry rooms.
This isn’t a success story (yet). It’s a behind-the-scenes look at the real questions, trade-offs, and strategy conversations that happen when a business wants to grow but needs to do it wisely.
From evaluating the market and setting priorities to juggling a budget and avoiding common traps, this episode is ideal for business owners who are in the “what’s next?” phase and want to build a smarter path forward.

Over The Bull is brought to you by IntegrisDesign.com. All rights reserved.

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Behind every marketing campaign is a psychological lever. Fear, pride, trust, guilt, envy—these emotional triggers influence the way people think, click, and buy. But where’s the line between persuasion and manipulation?

In this episode of Over The Bull, host Ken Carroll breaks down the emotional triggers that drive modern marketing. From classic examples like Edward Bernays’ “Torches of Freedom” campaign to everyday brand tactics used by tech, fitness, and nonprofits, this episode pulls back the curtain on how emotions are engineered into strategy.

We talk about:

• The most common emotional triggers used in digital marketing

• How brands use (and abuse) trust, fear, guilt, envy, and altruism

• Where these tactics cross the line—and how to use them responsibly

• What business owners need to know to avoid getting played

If you’ve ever wondered why a campaign “just works” or felt uneasy about how something made you click, this one’s for you.

Over The Bull is brought to you by IntegrisDesign.com. All rights reserved.

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In a world where everyone calls themselves a creative, how can business owners tell who’s legit—and who’s just selling templates in disguise?
In this episode of Over The Bull, we sit down with a 30-year design veteran to talk about what separates real creative work from the cookie-cutter designs flooding the market. We cover what happens when businesses undervalue originality, the hidden cost of hiring the wrong designer, and how to qualify creative partners—even if you don’t know anything about design yourself.
With Google attributing up to 70% of ad success to creative and Meta reporting 56% ROI impact from design on Facebook and Instagram, the message is clear: creative isn’t just pretty—it’s performance.
If you’re working with a designer, thinking of hiring one, or just wondering if your branding’s actually doing its job, this one’s worth your time.

Over The Bull is brought to you by IntegrisDesign.com. All rights reserved.