#2 - The Biggest Marketing Misconceptions

03/19/25 • 46 min

Think you just need a website and customers will magically show up? Believe that SEO is a one-and-done task? You’re not alone—but these are just some of the biggest misconceptions businesses have about online marketing.

In this episode of Over The Bull, we’re cutting through the nonsense and breaking down the most common marketing myths that are costing businesses time, money, and leads. From social media and Google Ads to SEO and content strategy, we’ll unpack why these misunderstandings exist and what to do instead.

If you’re tired of wasting money on marketing that doesn’t work, this one’s for you.

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If you’re tired of wasting money on marketing that doesn’t work, this one’s for you.

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#1 - The Client We Had To Fire

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Sometimes, the best business decision is saying goodbye. In this episode, we tell the story of a client who made work unbearable, why we had to cut ties, and what every business owner should learn about spotting red flags early. To learn more about Integris Design, visit https://integrisdesign.com

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#3 - How to Spot Real Design Talent (And Avoid Template Traps) - feat. Brendan Furnish

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In a world where everyone calls themselves a creative, how can business owners tell who’s legit—and who’s just selling templates in disguise?
In this episode of Over The Bull, we sit down with a 30-year design veteran to talk about what separates real creative work from the cookie-cutter designs flooding the market. We cover what happens when businesses undervalue originality, the hidden cost of hiring the wrong designer, and how to qualify creative partners—even if you don’t know anything about design yourself.
With Google attributing up to 70% of ad success to creative and Meta reporting 56% ROI impact from design on Facebook and Instagram, the message is clear: creative isn’t just pretty—it’s performance.
If you’re working with a designer, thinking of hiring one, or just wondering if your branding’s actually doing its job, this one’s worth your time.