Outdoor Adventure Lifestyle Podcast

Scott’s agency operates in the Pacific Northwest, he talks with us about Amazon and offers some strategies and actionable tactics independent retailers can employ and improve their game.

Facebook Twitter Instagram The Outdoor Biz Podcast Please give us a rating and review HERE Show Notes

Scott’s agency operates in the Pacific Northwest, he talks with us about Amazon and offers some strategies and actionable tactics independent retailers can employ compete with and against them.

First Exposure to the Outdoors

My first real exposure, again having a father grew up in the city in New York and my mother grew up in Denver I didn't have a lot of outdoor exposure other than parents friends who took me out fishing in Minnesota. Growing up in Cedar Rapids Iowa I also did the Boy Scout and got as far as Weblos. My father was at the Hyatt in Chicago so that's the kind of father-son stuff we did. Honestly I had different experiences depending on what you call outdoor. My mom took us on trips and we got to go horseback riding and that kind of thing. So I was exposed in different ways but not the traditional backpacking type activities.

Things we talked about

JanSport

Sportscasting

TSPN

Amazon

Consumer driving “path to purchase”; consumer is setting the price/value, Amazon has set up consumer expectation of a “friction less” transaction.

in 2016 over 55% of US consumers started their “path to purchase” on Amazon

Kelty

Acorn

Zappos

Razorfish (Jason Goldberg)

Channel Advisor (Scott Wingo)

Advice, tips

“everything goes through that phone, so figure out some way somehow to be on that phone” -Scott Ohsman

make sure you’re near the top of the “path to purchase”

set up your business up so your margins allow you to take all forms of payment

set up your business to meet consumer expectation of a “friction less” transaction

use reviews as POP info

add technology, for example consider iPads and other screen options as POP displays

(used/refurbished iPads available on e-bay for $100-160)

implement a loyalty program for your customers (Amazon has approximately 85 million prime members. That is about 35 percent more than last year) More households subscribe to Amazon Prime than have a cable subscription

Consider a “dynamic” pricing program

Consider a “private label” program

Implement one thing a week or two things a month and by the end of the year you have a whole new business

Favorite Books

Contagious by John Berger Hardcover Audible

Be Unstoppable by Alden Mills Hardcover Audible

Best Gear Purchase under $100

Luci solar lanterns

Mountainsmith mountain back slingback chair

Apps, Tools, Podcasts

Jason and Scot Show e-commerce podcast

Sales Calc iPhone iPad

Genius Scan iPhone iPad

Connect with Scott

Twitter: @scottohsman ‏

Facebook: Scott Ohsman The Cairn Co

Instagram

Website: TheCairnCo.com

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into out...

Kristie tells us about growing up as an outdoor kid in Oregon and the work she's done to launch Oregon Youth Outreach and help more kids outside.

Facebook Twitter Instagram The Outdoor Biz Podcast Please give us a rating and review HERE Show Notes Kristie is an avid sky diver and recently launched Oregon Youth Outreach. She tells us about growing up as an outdoor kid in Oregon and the work she's done to launch Oregon Youth Outreach and help more kids outside.

First Exposure to the Outdoors

I was I was born and raised in Portland Oregon and I probably had a pair of skis on my feet when I was two years old. I grew up on a lake sailing and canoeing and lots of acvities. We never went backpacking or camping. My parents weren't that adventurous. There's also no shortage of things to do up here which is why I'm back.

Things we talked about

www.oregonyouthoutreach.org

urban-nature-partners.org

https://www.vivenw.org/

www.soulriverinc.org/

www.eaglecreek.com

www.outdooroutreach.org

www.bigcitymountaineers.org/

Other Outdoor Activities

skydiving, cross country skiing, hiking and snowshoeing

Favorite Books

Unbound by Steph Jagger

I Love You, Send Money, by Jordan Alexander

Untethered Soul by Michael Singer

anything by Victoria Laurie

anything by Deepak Chopra

Apps

Infinite Abundance- Depak Chopra iPhone iPad

Hours Tracker- iPhone

Best Gear Purchase under $100

Northwest Forest Pass

Ex Officio Underwear

Connect with Kristie

Oregon Youth Outreach

Oregon Youth Outreach on Facebook

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

Australian Television Presenter & Producer, Adventure Addict and once upon a time Miss Australia tells us a wild story about how she helped her brother become the youngest Australian to climb Mt. Everest in 2005.

Facebook Twitter Instagram The Outdoor Biz Podcast Please give us a rating and review HERE Show Notes

Australian Television Presenter & Producer, Adventure Addict and once upon a time Miss Australia tells us a wild story about how she helped her brother become the youngest Australian to climb Mt. Everest in 2005.

First Exposure to the Outdoors

Oh I grew up in a very outdoorsy family and I have two older brothers too. You know the boys and I were always outside. I think in the 70s so it was definitely something that my parents put in the milk and we were always outside doing things growing up in Sydney in Australia. Its beautiful down here, incredible climate, so it's just a natural thing today. And then my first real adventure was actually when my brother came to my parents over dinner one night and said "I'm going to be the youngest trying to climb Mt. Everest." He had no mountaineering experience. I mean we live in a flat country. My parents to their credit said "well if you believe in that dream then how are you going to make it happen?" And as a young man he made it happen and I said to him age 19, well I'm going to help you. I've just finished school was between school and college. I put myself on a plane and at 19 spent three months living in Nepal and six weeks at base camp. That was my first real experience of adventure travel. Everything stems back to that trip.

Things we talked about

UnPlugged Project

Advice, tips

I think that authenticity of an experience, we really want to go out and hang out with people and to be part of their lives. So I think authenticity and experiential travel will be where it's at. I'm an ethical sustainable traveler as well. I think world is becoming far more conscious of our impact. So how can you know if you're going to get on a plane and travel how can you give back in a different way? How can you be sustainable? How can you leave footprints and nothing else and take away your memories but nothing else? I think people are becoming more and more educated. I think providing that service of sustainability will be rewarded for ethical environmentally sustainable travel. I definitely will pay extra for that.

Other Outdoor Activities

Surfing, Bungee Jumping

Favorite Books

Yeah I like books so it's really hard to me to pick a favorite book because I spend hours in a bookstore. I hope that they never disappear from our planet. I think we can learn an awful awful lot from books but I don't have a favorite.

Best Gear Purchase under $100

Steri Pen

Eagle Creek Pack It System

Connect with Caroline

website- Caroline Pemberton

Facebook- Miss Adventure

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

This episode is with Stacy Bare from Sierra Club Outdoors. Stacy tells us about climbing an ant hill in Botswana and a project of his called Adventure Not War where he goes back to ski and adventure in all the places where he fought, cleaned up after war, or was supposed to go to war.

Facebook Twitter Instagram The Outdoor Biz Podcast Please give us a rating and review HERE Show Notes

This episode is with Stacy Bare from Sierra Club Outdoors. Stacy tells us about climbing an ant hill in Botswana and a project of his called Adventure Not War where he goes back to ski and adventure in all the places where he fought, cleaned up after war, or was supposed to go to war.

First Exposure to the Outdoors

So right before two years old and my brother was probably six my parents moved the family to Botswana. My dad was an agricultural professor at the university just outside of Gaborone which is the capital of Botswana. I have this memory, I don't know if it's actually my memory or if it's just stories that have been told to me and I've seen the slideshow photos but I distinctly remember trying to climb up on top of a termite mound. These termite mounds are absolutely huge and I have memories of that. I got to know the Okavango and just doing some really cool stuff like that. Then my family moved us back to eastern South Dakota which is where I grew up. From about age four or five on I was in Brookings, South Dakota. Home of the South Dakota State University fighting Jackrabbits! The highest point in my hometown with a covered landfill and I was running up and down that little hill and then around the bluffs of eastern South Dakota on the big Sioux River. South Dakota, Minnesota and Nebraska was where I grew up and I spent a lot of time camping, running around and just being a kid and doing a lot of stupid stuff.

Things we talked about

The Sierra Club

Sierra Club Outdoors

Adventure Not War

Veterans Expeditions

Outward Bound

Skip Yowell Future Leadership Academy

Other Outdoor Activities

Favorite Books

Hitchhikers Guide to the Galaxy by Douglas Adams

The White Spider by Heinrich Harrer

Open Midnight by Brooke Williams

Best Gear Purchase under $100

Thermarest Pro Lite Air Mattress

Apps, Tools, Podcasts

Get outside every day

Sun Salutations- iPhone iPad

Mountain Hub- iPhone iPad

Connect with Stacy

Stacy A Bear on Facebook and Instagram

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

Sevag tells us how he and his team started The Parks Project to provide much needed resources to parks. It all began with a work day in a local park.

Facebook Twitter Instagram The Outdoor Biz Podcast Please give us a rating and review HERE Show Notes

Sevag tells us how he and his team started The Parks Project to provide much needed resources to parks. It all began with a work day in a local park.

First Exposure to the Outdoors

I was born in Turkey but moved here when I was like three and grew up in the Southern California area surfing, skating, snowboarding doing all that stuff. So that's where that background is from. My first job out of college was at O'Neil clothing. I got a job doing sales support and customer service. I didn't expect to be in apparel or outdoor clothing or anything like that. I just took it as a random job after I graduated I ended up loving it. We were having surf breaks at lunch and had a mini-ramp out front, it was great.

Things we talked about

Parks Project

Toms

Tim Ferriss

Santa Monica Trail Council

National Parks Foundation

Joshua Tree Conservancy

California Conservation Corps

Sierra Club

Grassroots Alliance

California Wilderness Coalition

Outdoor Industry Association

Other Outdoor Activities

Skateboarding

Camping

Favorite Books

SGB

Let my People Go Surfing- Yvon Chouinard (audio book)

Best Gear Purchase under $100

Topo Designs Backpack

Goal Zero Lantern

Apps, Tools, Podcasts

Asana- iPhone iPad

Dropbox- iPhone iPad

Connect with Sevag

[email protected]

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.