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Outdoor Adventure Lifestyle Podcast - 045: Crazy Jack- Outdoor enthusiast Jack Northam has summited Mt Whitney over 150 times

045: Crazy Jack- Outdoor enthusiast Jack Northam has summited Mt Whitney over 150 times

10/26/17 • 35 min

Outdoor Adventure Lifestyle Podcast

Crazy Jack has been climbing Mt. Whitney for over 20 years. He tells us how he got into the outdoors and some great stories from his summits of Mt Whitney, sometimes summiting twice in one day!

Facebook Twitter Instagram The Outdoor Biz Podcast Please give us a rating and review HERE Show Notes

Jack tells us how he got into the outdoors and some great stories from his summits of Mt Whitney, sometimes summiting twice in one day!

First Exposure to the Outdoors

I was in the Marine Corps from 1966 to 1970 and my wife and I got married in 68. I married into her family and she had two brothers and two more sisters so five kids. She was a preacher's kid so father Sadler who was his name, he would take church groups up into the Sierras and I mean it was quite an undertaking. I was invited obviously to go along and it's my first real experience in the Sierras and the backcountry. I remember hiking in my heavy heavy-duty boots, I had a 10 pound mummy bag, what an experience. I guess that opened the door.

Things we talked about

Whitney Portal Store, Doug Tompson

Crazy Jack

Adventure 16, John Mead

Sierra Mountaineering, Kurt Wedberg

Point Loma Nazarene University baseball

Mark Fulton 8,000 Meter Challenge

Advice, tips

You could just start today by just putting on your walking shoes and walk around the block yes nothing else I mean people ask me all the time well how do you get in shape get off you know yeah you just have to go out and start you start so slow and then you know you progress and you feel good and then you might even need to check in with your doctor to make sure you know what you're trying to do but but still it's a matter of just getting up and getting going.

I hope other people get out. If it's not the Sierras get somewhere else do something else. It's out there for us to adventure into and I hope that's something that they get from this . . . just go!

Other Outdoor Activities

Bicycling, walking

Favorite Books

Mount Whitney- Mountain Lore from the Whitney Store, by Doug Tompson

Best Gear Purchase under $100

Steri-pen

Connect with Crazy Jack

Website- crazyjacknortham.com

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

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Crazy Jack has been climbing Mt. Whitney for over 20 years. He tells us how he got into the outdoors and some great stories from his summits of Mt Whitney, sometimes summiting twice in one day!

Facebook Twitter Instagram The Outdoor Biz Podcast Please give us a rating and review HERE Show Notes

Jack tells us how he got into the outdoors and some great stories from his summits of Mt Whitney, sometimes summiting twice in one day!

First Exposure to the Outdoors

I was in the Marine Corps from 1966 to 1970 and my wife and I got married in 68. I married into her family and she had two brothers and two more sisters so five kids. She was a preacher's kid so father Sadler who was his name, he would take church groups up into the Sierras and I mean it was quite an undertaking. I was invited obviously to go along and it's my first real experience in the Sierras and the backcountry. I remember hiking in my heavy heavy-duty boots, I had a 10 pound mummy bag, what an experience. I guess that opened the door.

Things we talked about

Whitney Portal Store, Doug Tompson

Crazy Jack

Adventure 16, John Mead

Sierra Mountaineering, Kurt Wedberg

Point Loma Nazarene University baseball

Mark Fulton 8,000 Meter Challenge

Advice, tips

You could just start today by just putting on your walking shoes and walk around the block yes nothing else I mean people ask me all the time well how do you get in shape get off you know yeah you just have to go out and start you start so slow and then you know you progress and you feel good and then you might even need to check in with your doctor to make sure you know what you're trying to do but but still it's a matter of just getting up and getting going.

I hope other people get out. If it's not the Sierras get somewhere else do something else. It's out there for us to adventure into and I hope that's something that they get from this . . . just go!

Other Outdoor Activities

Bicycling, walking

Favorite Books

Mount Whitney- Mountain Lore from the Whitney Store, by Doug Tompson

Best Gear Purchase under $100

Steri-pen

Connect with Crazy Jack

Website- crazyjacknortham.com

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

Previous Episode

undefined - 044: Outdoor Enthusiast Scott Ohsman gives us some great insight regarding Amazon

044: Outdoor Enthusiast Scott Ohsman gives us some great insight regarding Amazon

Scott’s agency operates in the Pacific Northwest, he talks with us about Amazon and offers some strategies and actionable tactics independent retailers can employ and improve their game.

Facebook Twitter Instagram The Outdoor Biz Podcast Please give us a rating and review HERE Show Notes

Scott’s agency operates in the Pacific Northwest, he talks with us about Amazon and offers some strategies and actionable tactics independent retailers can employ compete with and against them.

First Exposure to the Outdoors

My first real exposure, again having a father grew up in the city in New York and my mother grew up in Denver I didn't have a lot of outdoor exposure other than parents friends who took me out fishing in Minnesota. Growing up in Cedar Rapids Iowa I also did the Boy Scout and got as far as Weblos. My father was at the Hyatt in Chicago so that's the kind of father-son stuff we did. Honestly I had different experiences depending on what you call outdoor. My mom took us on trips and we got to go horseback riding and that kind of thing. So I was exposed in different ways but not the traditional backpacking type activities.

Things we talked about

JanSport

Sportscasting

TSPN

Amazon

Consumer driving “path to purchase”; consumer is setting the price/value, Amazon has set up consumer expectation of a “friction less” transaction.

in 2016 over 55% of US consumers started their “path to purchase” on Amazon

Kelty

Acorn

Zappos

Razorfish (Jason Goldberg)

Channel Advisor (Scott Wingo)

Advice, tips

everything goes through that phone, so figure out some way somehow to be on that phone” -Scott Ohsman

make sure you’re near the top of the “path to purchase”

set up your business up so your margins allow you to take all forms of payment

set up your business to meet consumer expectation of a “friction less” transaction

use reviews as POP info

add technology, for example consider iPads and other screen options as POP displays

(used/refurbished iPads available on e-bay for $100-160)

implement a loyalty program for your customers (Amazon has approximately 85 million prime members. That is about 35 percent more than last year) More households subscribe to Amazon Prime than have a cable subscription

Consider a “dynamic” pricing program

Consider a “private label” program

Implement one thing a week or two things a month and by the end of the year you have a whole new business

Favorite Books

Contagious by John Berger Hardcover Audible

Be Unstoppable by Alden Mills Hardcover Audible

Best Gear Purchase under $100

Luci solar lanterns

Mountainsmith mountain back slingback chair

Apps, Tools, Podcasts

Jason and Scot Show e-commerce podcast

Sales Calc iPhone iPad

Genius Scan iPhone iPad

Connect with Scott

Twitter: @scottohsman

Facebook: Scott Ohsman The Cairn Co

Instagram

Website: TheCairnCo.com

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into out...

Next Episode

undefined - 046: Michael Lanza- Award winning Outdoor author and publisher of The Big Outside

046: Michael Lanza- Award winning Outdoor author and publisher of The Big Outside

Michael Lanza is the author of the National Outdoor Book Award-winning book, Before They’re Gone and his blog The Big Outside. In this wide ranging conversation we talk about outdoor gear innovation, climate change, public lands and a whole lor more.

Facebook Twitter Instagram The Outdoor Biz Podcast Please give us a rating and review HERE Show Notes

Michael Lanza is the author of the National Outdoor Book Award-winning book, Before They’re Gone and his blog The Big Outside. In this wide ranging conversation we talk about outdoor gear innovation, climate change, public lands and a whole lor more.

First Exposure to the Outdoors

Interestingly unlike a lot of folks you and I probably know and unlike my kids like who are lucky to grow up the in outdoors, my family didn't really do that stuff. I grew up in central Massachusetts with four siblings. My family would take fun vacations too, we'd go to Cape Cod and hang out at the beach and I loved it. Then it was in college when some friends said hey let's go for a hike. We were in New England in summertime and I don't remember what little mountain we hiked but some little rocky topped peak somewhere in Hampshire. I was just kind of blown away, I mean it wasn't a big mountain or anything but I just remember the winds blowing you could see so far and it just struck me that the this is what I'm doing from now on and I was you know it was like hook line and sinker.

Things we talked about

Backpacker Magazine

The Big Outside

Before They're Gone, by Michael Lanza

Glacier National Park

Conservation Voters for Idaho

Advice, tips

Yeah you know I guess what I did when I decided to make that shift was just do it. I mean that sounds easier than it is of course. In reality when I did it I was unmarried and younger and childless and I could just live real cheaply for a while. Pare down your life if that's what it's going to take, or if you're in a different place in life save up some money to make the transition. Look at your skills and the companies that are out there and how you might be able to apply those. Research what companies are looking for, certainly not all those companies design gear right they do a lot of other things too.

Other Outdoor Activities

Running, Mtn and Road Biking, kayaking, rafting, climbing

Favorite Books

The Bully Pulpit by Doris Kearns Goodwin Audio book

Before They're Gone, by Michael Lanza

Best Gear Purchase under $100

Light weight pack from Gregory, Osprey, Hyperlight

Light jacket- Black Diamond Alpine Start Jacket-Mens, Black Diamond Alpine Start Jacket-Womens

Apps, Tools, Podcasts, Routines

I actually get up do a little work and then I have some breakfast. I spend about 20-25 minutes just doing some stretching and yoga. It feels good, it kind of calms me mentally and I do a little bit before bed, five minutes or so because it's so relaxing. I think it helps me sleep tremendously. Most days of the week I either hit the gym which I'm gonna do today or I'll hit my local trails and go for a run mountain bike ride or out on my road bike to maintain that fitness level. You know stay fit enough to enjoy the things that I like to do.

I think a lot of people listening to show can appreciate its way you stay sane right? There's nothing better than heading out for an hour or even just 20 minutes. You come back and everything's right in your world.

Connect with Michael

The Big Outside on Facebook and Instagram

Twitter is Michael A Lanza

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor re...

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