
043: Kristie Focht- former Eagle Creeker Kristie is an avid sky diver and recently launched Oregon Youth Outdoor Outreach
10/19/17 • 38 min
Kristie tells us about growing up as an outdoor kid in Oregon and the work she's done to launch Oregon Youth Outreach and help more kids outside.
Facebook Twitter Instagram The Outdoor Biz Podcast Please give us a rating and review HERE Show Notes Kristie is an avid sky diver and recently launched Oregon Youth Outreach. She tells us about growing up as an outdoor kid in Oregon and the work she's done to launch Oregon Youth Outreach and help more kids outside.First Exposure to the Outdoors
I was I was born and raised in Portland Oregon and I probably had a pair of skis on my feet when I was two years old. I grew up on a lake sailing and canoeing and lots of acvities. We never went backpacking or camping. My parents weren't that adventurous. There's also no shortage of things to do up here which is why I'm back.
Things we talked about
Other Outdoor Activities
skydiving, cross country skiing, hiking and snowshoeing
Favorite Books
Unbound by Steph Jagger
I Love You, Send Money, by Jordan Alexander
Untethered Soul by Michael Singer
anything by Victoria Laurie
anything by Deepak Chopra
Apps
Infinite Abundance- Depak Chopra iPhone iPad
Hours Tracker- iPhone
Best Gear Purchase under $100
Connect with Kristie
Oregon Youth Outreach on Facebook
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
Kristie tells us about growing up as an outdoor kid in Oregon and the work she's done to launch Oregon Youth Outreach and help more kids outside.
Facebook Twitter Instagram The Outdoor Biz Podcast Please give us a rating and review HERE Show Notes Kristie is an avid sky diver and recently launched Oregon Youth Outreach. She tells us about growing up as an outdoor kid in Oregon and the work she's done to launch Oregon Youth Outreach and help more kids outside.First Exposure to the Outdoors
I was I was born and raised in Portland Oregon and I probably had a pair of skis on my feet when I was two years old. I grew up on a lake sailing and canoeing and lots of acvities. We never went backpacking or camping. My parents weren't that adventurous. There's also no shortage of things to do up here which is why I'm back.
Things we talked about
Other Outdoor Activities
skydiving, cross country skiing, hiking and snowshoeing
Favorite Books
Unbound by Steph Jagger
I Love You, Send Money, by Jordan Alexander
Untethered Soul by Michael Singer
anything by Victoria Laurie
anything by Deepak Chopra
Apps
Infinite Abundance- Depak Chopra iPhone iPad
Hours Tracker- iPhone
Best Gear Purchase under $100
Connect with Kristie
Oregon Youth Outreach on Facebook
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
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042: Caroline Pemberton- Australian Television Presenter & Producer, Adventure Addict and once upon a time Miss Australia tells us a wild story about climbing Mt. Everest in 2005
Australian Television Presenter & Producer, Adventure Addict and once upon a time Miss Australia tells us a wild story about how she helped her brother become the youngest Australian to climb Mt. Everest in 2005.
Facebook Twitter Instagram The Outdoor Biz Podcast Please give us a rating and review HERE Show NotesAustralian Television Presenter & Producer, Adventure Addict and once upon a time Miss Australia tells us a wild story about how she helped her brother become the youngest Australian to climb Mt. Everest in 2005.
First Exposure to the Outdoors
Oh I grew up in a very outdoorsy family and I have two older brothers too. You know the boys and I were always outside. I think in the 70s so it was definitely something that my parents put in the milk and we were always outside doing things growing up in Sydney in Australia. Its beautiful down here, incredible climate, so it's just a natural thing today. And then my first real adventure was actually when my brother came to my parents over dinner one night and said "I'm going to be the youngest trying to climb Mt. Everest." He had no mountaineering experience. I mean we live in a flat country. My parents to their credit said "well if you believe in that dream then how are you going to make it happen?" And as a young man he made it happen and I said to him age 19, well I'm going to help you. I've just finished school was between school and college. I put myself on a plane and at 19 spent three months living in Nepal and six weeks at base camp. That was my first real experience of adventure travel. Everything stems back to that trip.
Things we talked about
Advice, tips
I think that authenticity of an experience, we really want to go out and hang out with people and to be part of their lives. So I think authenticity and experiential travel will be where it's at. I'm an ethical sustainable traveler as well. I think world is becoming far more conscious of our impact. So how can you know if you're going to get on a plane and travel how can you give back in a different way? How can you be sustainable? How can you leave footprints and nothing else and take away your memories but nothing else? I think people are becoming more and more educated. I think providing that service of sustainability will be rewarded for ethical environmentally sustainable travel. I definitely will pay extra for that.
Other Outdoor Activities
Surfing, Bungee Jumping
Favorite Books
Yeah I like books so it's really hard to me to pick a favorite book because I spend hours in a bookstore. I hope that they never disappear from our planet. I think we can learn an awful awful lot from books but I don't have a favorite.
Best Gear Purchase under $100
Connect with Caroline
website- Caroline Pemberton
Facebook- Miss Adventure
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
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044: Outdoor Enthusiast Scott Ohsman gives us some great insight regarding Amazon
Scott’s agency operates in the Pacific Northwest, he talks with us about Amazon and offers some strategies and actionable tactics independent retailers can employ and improve their game.
Facebook Twitter Instagram The Outdoor Biz Podcast Please give us a rating and review HERE Show NotesScott’s agency operates in the Pacific Northwest, he talks with us about Amazon and offers some strategies and actionable tactics independent retailers can employ compete with and against them.
First Exposure to the Outdoors
My first real exposure, again having a father grew up in the city in New York and my mother grew up in Denver I didn't have a lot of outdoor exposure other than parents friends who took me out fishing in Minnesota. Growing up in Cedar Rapids Iowa I also did the Boy Scout and got as far as Weblos. My father was at the Hyatt in Chicago so that's the kind of father-son stuff we did. Honestly I had different experiences depending on what you call outdoor. My mom took us on trips and we got to go horseback riding and that kind of thing. So I was exposed in different ways but not the traditional backpacking type activities.
Things we talked about
JanSport
Sportscasting
TSPN
Amazon
Consumer driving “path to purchase”; consumer is setting the price/value, Amazon has set up consumer expectation of a “friction less” transaction.
in 2016 over 55% of US consumers started their “path to purchase” on Amazon
Kelty
Acorn
Zappos
Razorfish (Jason Goldberg)
Channel Advisor (Scott Wingo)
Advice, tips
“everything goes through that phone, so figure out some way somehow to be on that phone” -Scott Ohsman
make sure you’re near the top of the “path to purchase”
set up your business up so your margins allow you to take all forms of payment
set up your business to meet consumer expectation of a “friction less” transaction
use reviews as POP info
add technology, for example consider iPads and other screen options as POP displays
(used/refurbished iPads available on e-bay for $100-160)
implement a loyalty program for your customers (Amazon has approximately 85 million prime members. That is about 35 percent more than last year) More households subscribe to Amazon Prime than have a cable subscription
Consider a “dynamic” pricing program
Consider a “private label” program
Implement one thing a week or two things a month and by the end of the year you have a whole new business
Favorite Books
Contagious by John Berger Hardcover Audible
Be Unstoppable by Alden Mills Hardcover Audible
Best Gear Purchase under $100
Mountainsmith mountain back slingback chair
Apps, Tools, Podcasts
Jason and Scot Show e-commerce podcast
Connect with Scott
Twitter: @scottohsman
Facebook: Scott Ohsman The Cairn Co
Website: TheCairnCo.com
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into out...
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