Outcome Studio Podcast - Marketing & B2B Technology Talk - 027: Salespeople as Content Creators, Selling 100% Through the IT Channel with Zach Broome at Procurri

027: Salespeople as Content Creators, Selling 100% Through the IT Channel with Zach Broome at Procurri

08/06/20 • 38 min

Outcome Studio Podcast - Marketing & B2B Technology Talk

Zach Broome is a Channel Partner at Procurri and he's produced over 30 videos on his "Procurri Zach" YouTube channel. Zach has now been in channel sales in the IT data center and infrastructure industry for almost six years, and for the past two years he's found that making video content as a salesperson keeps his relationships strong during long deal cycles. If you work in sales or marketing at a VAR, MSP, Solution Provider you'll enjoy this episode.

Zach's role at Procurri helps IT Solution Providers sell more net-new infrastructure deals by helping them drive down cost with Third Party Maintenance and hardware buybacks leading up to the old hardware asset decommission and the migration, whether that be cloud or on-prem.

We also talk about mindset, struggles as a salesperson, and how discipline, exercise, working on personal projects and waking up at 5:30am every day have helped Zach find success.

Previous Episode

026: Mindset Discussion with Mentor Casey Patrick O'Connor

Casey Patrick O’Connor is the Owner of Can Do Can Teach ( CanDoCanTeach.com ). He is also a mentor of mine and was one of my first managers right out of college when I worked in Sales and Tech Support at GoDaddy. Casey took what he learned after working at GoDaddy as a Leader in Customer Care for 14 years. He’s an ultra-marathon runner, volunteer firefighter, and helps small business owners and unemployed get better traction with their professional endeavors. At CanDoCanTeach.com he consults scaling sales and customer service teams, bringing accountability, tools, and process to organizations.

Show highlights:

01:00 – Aaron Intros Casey. Aaron tells a story of how Casey made an impact on him.

04:00 – How Casey’s mother, ultra-marathon running AND time at GoDaddy helped him be a better leader and have a strong mindset. Casey has made an impact on thousands of people in his career. Realizing the person you can become.

25:00 – How do you balance sticking to a plan, being aggressive with sense of urgency WITH a realistic timeline and patience. Starting CanDoCanTeach.com and being accountable for working through a process when you’re not where you want to be yet.

36:00 – Being a student of the process versus Fake it Until you Make it. What’s your philosophy? Believing in yourself. GoDaddy people who followed the process and leveled-up. Aaron learning how to sell from Casey and folks at GoDaddy because of the strong culture, this is systemic with the right leaders and culture.

44:00 – About Can Do Can Teach: candocanteach.com helps scaling teams with training and technology.

Find Casey Patrick O’Connor online: Casey O’Connor LinkedIn: https://www.linkedin.com/in/caseyrunz/ Can Do Can Teach (Casey’s consulting company): https://candocanteach.com/

Next Episode

028: (Part 1 of 2) Working in IT Sales while Black, How Inclusive Teams Get Better Results with Jasmine Morris

Jasmine Morris is an Account Manager at CBTS, selling IT solutions to small and medium-sized businesses in Indiana. She's also the Creative Director at Indy Black Millenials, and she's getting her MBA in Information Technology and has worked on a handful of sales engineering certifications.

In Part 1 of 2, we talk about Jasmine's work in the black community outside of work and how it has made her a more human, grounded professional. We discuss her lived experience as a black woman in tech.