JH Scherck on the State of SEO, Tooling, and Winning

Join Nate Matherson as he sits down with JH Scherck for the sixty-seventh episode of the Optimize podcast. JH is the founder of Growth Plays, an SEO agency specializing in helping B2B technology companies grow. He brings years of experience in guiding companies through the evolving landscape of SEO and content marketing. In today’s episode, Nate and JH dive deep into the latest algorithm updates and their impacts on search results, along with the evolving role of AI in content creation. They also explore how SEO strategies are changing, emphasizing the need for unique, helpful content and the dangers of relying too heavily on programmatic SEO. JH offers insights into the challenges of creating content that resonates with users, stressing the importance of firsthand experience and tactical advice over generic information. He also discusses the significance of building strong brands and how brand recognition can drastically affect SEO outcomes. With increasing pressures on businesses to do more with fewer resources, JH highlights the growing difficulty in maintaining high-quality content while managing tighter budgets. In this week’s deep dive, listen to JH share his perspective on why content optimization tools can be both helpful and harmful, and how companies should focus on creating genuinely helpful content rather than relying solely on gamified metrics. He shares his experience working with diverse clients and explains the balancing act of delivering valuable content amidst constant industry shifts. Rounding out the episode, JH and Nate touch on the rise of programmatic SEO and whether it’s a sustainable approach for most businesses. Closing the episode is our popular lightning round of questions!

Learn More About JH Scherck

(JH) Scherck, is the founder of Growth Plays, a B2B SEO & content strategy agency that works with mid-market and enterprise technology companies, developer platforms, and investment firms.

LinkedIn: https://www.linkedin.com/in/jhtscherck