Erik Dietrich on Developer Content Strategy & SEO

07/10/24 • 52 min

Join Nate Matherson as he sits down with Erik Dietrich for the fifty-eighth episode of the Optimize podcast. Erik Dietrich is the CEO of Hit Subscribe, a marketing services business, and the author of the upcoming book "SEO for Non-Scumbags". In our episode today, Nate and Erik explore content marketing and SEO tactics, particularly for companies in highly technical spaces. Erik shares his journey from software engineering to management consulting and eventually to founding Hit Subscribe. He also discusses his new book and some of his key learnings about ethical SEO practices. Erik emphasizes the randomness in search engine performance and how he explains this to clients, using the metaphor of a casino to illustrate the unpredictability. He stresses the importance of creating content that answers users' questions effectively and ensuring the website offers a good user experience. In this week’s deep dive, listen to Erik share everything you need to know about effective content marketing strategies in 2024. Erik gets tactical, sharing multiple case studies on how to improve search rankings and the role of backlinks. Rounding out the episode, Erik and Nate cover topics like the future of backlinks, the importance of user experience in SEO, and strategies for finding content writers for technical topics. Closing the episode is our popular lightning round of questions!

Learn More About Erik Dietrich:

Erik Dietrich is the CEO of Hit Subscribe, a marketing services agency with a specialty in content marketing and SEO for companies with technical products. Erik is also the author of a new and upcoming book, SEO for Non-Scumbags.

LinkedIn: https://www.linkedin.com/in/erik-dietrich-109a888/

Hit Subscribe: https://www.hitsubscribe.com

Learn More About Erik Dietrich:

LinkedIn: https://www.linkedin.com/in/erik-dietrich-109a888/

Hit Subscribe: https://www.hitsubscribe.com

Previous Episode

Caitlin Hartney on Product-Led Content and B2B Strategy

Join Nate Matherson as he sits down with Caitlin Hartney for the fifty-seventh episode of the Optimize podcast. Caitlin is the Director of Strategy at Block Club, an agency specializing in brand and content strategy for B2B tech companies. Caitlin has over 15 years of experience in content marketing, starting with an AMLA 250 corporate law firm, and has worked with notable brands like Plaid and Argyle. In our episode today, Nate and Caitlin explore topics like product-led content, B2B content strategies, and the recent Google algorithm leak. Caitlin emphasizes the importance of thinking like a journalist to create engaging and valuable content that resonates with the audience. Listen to hear why she suggests focusing on building a strong brand presence and creating high-quality, authoritative content. In this week’s deep dive, Caitlin shares her approach to developing effective B2B content strategies, including balancing promotional content with value-driven narratives. Rounding out the episode, Caitlin and Nate discuss the implications of the recent Google leak and how it affects SEO strategies moving forward. Closing the episode is our popular lightning round of questions!

Learn More About Caitlin Hartney:
Caitlin Hartney is the Director of Strategy at Block Club.

LinkedIn: https://www.linkedin.com/in/caitlinhartney/
Block Club: https://blockclub.co/

Next Episode

Turner Novak on Starting a Podcast

Join Nate Matherson as he sits down with Turner Novak for the fifty-ninth episode of the Optimize podcast. Turner is the founder of Banana Capital and host of The Peel, one of Nate's favorite podcasts. Turner is an investor known for his insightful and often humorous takes on startups, tech, investing, and the stock market. He has built a significant following on Twitter, where he shares memes and insights. In today's episode, Nate and Turner explore topics like starting a podcast, growth strategies, and social media marketing. He explains how he uses the podcast to meet new people, support portfolio companies, and generate ad revenue. Turner also discusses the importance of creating engaging content and shares tips on making a podcast episode interesting and educational. Listen to hear why he suggests using a podcast for customer conversations and building a strong personal brand. In this week’s deep dive, Turner shares everything you need to know about leveraging social media for podcast distribution and growth. Turner gets tactical, sharing examples of how to create effective thumbnails and titles and use multiple platforms for maximum reach. Rounding out the episode, Turner and Nate cover topics like the challenges of starting a podcast for startups, the importance of founder-led content, and the evolving landscape of social media marketing. Closing the episode is our popular lightning round of questions!

Learn More About Turner Novak:
Turner is the Founder and General Partner of Banana Capital, an early-stage venture capital firm. Turner is also the host of The Peel, a podcast for founders and technologists.

LinkedIn: https://www.linkedin.com/in/turnernovak/
Banana Capital: https://www.bananacapital.vc/
The Peel: https://www.youtube.com/@ThePeelPod