A Fitness Friendship Helps 76-year-old Spartan Racer Reach His Goals.

12/20/22 • 21 min

How close do fitness clients typically become with their trianers? What qualifies as sufficiently good customer service, what goes above and beyond, and how do genuine personal relationships develop — particularly among a client in his 70s and a trainer in his 30s?

This is Optimal Aging, the podcast for fitness professionals who want to grow their businesses by reaching more people over 50.

I’m delighted to bring this episode to you during the holidays, because it’s been a gift for me to work on — and I hope you enjoy our conversation half as much as I did.

I first met Jerry Mathis last year and wrote about him for my Prime Fit Content subscribers, after he ran his first 5K Spartan Race to celebrate his 75th birthday.

He’ll be 77 soon and hopes to be doing this into his 80s. Here’s my chat with Christian about his amazing physical fitness and his amazing friendship with his trainer. Enjoy.

Naamly – Support our advertiser, who helps you keep in touch with your members
Life Priority Supplements -- Affiliate Discount code here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market

This is Optimal Aging, the podcast for fitness professionals who want to grow their businesses by reaching more people over 50.

I’m delighted to bring this episode to you during the holidays, because it’s been a gift for me to work on — and I hope you enjoy our conversation half as much as I did.

I first met Jerry Mathis last year and wrote about him for my Prime Fit Content subscribers, after he ran his first 5K Spartan Race to celebrate his 75th birthday.

He’ll be 77 soon and hopes to be doing this into his 80s. Here’s my chat with Christian about his amazing physical fitness and his amazing friendship with his trainer. Enjoy.

Previous Episode

Here's the No. 1 Tip for Gyms and Studios to Help Older Clients Succeed in the New Year.

Gym and studio owners -- you're about to get flooded with the annual January rush. This year, be sure your new clients over 50 know why it's so important they should be lifting weights.
And remember: They probably don't know! You have to tell them. Clearly and repeatedly.
This week's Optimal Aging presents 15 reasons why people over 50 need to be weightlifting. Use this list -- and more reasons -- to motivate all your clients, but especially the new ones.
It could be the difference between another failed New Year's Resolution and starting on the path to lifelong healthy habits.
Resources and Links

Next Episode

How to Approach Your Desired Over-50 Fitness Segment: Part 2 with Alloy's Rick Mayo.

I had so much great content from my interview with Rick Mayo -- founder and CEO of Alloy Personal Training Franchise System -- that I had to break it up into two parts.
I published the first one in November, and I'm excited to share Part 2 now. We cover some interesting questions about how Rick approaches marketing fitness to the over-50 segment, the importance of knowing who you want as your customer, and why this is such a lucrative market to pursue.
Different gym or studio owners will have different approaches to marketing fitness over 50, and that's great. Every community is different, every business. I know you'll be interested in what Rick has to say -- and in his thoughts about fitness trends in general that are coming for 2023.
Alloy Personal Training Franchise System
Rick Mayo on LinkedIn
Naamly – Support our advertiser, who helps you keep in touch with your members
Life Priority Supplements -- Affiliate Discount code here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market