Online Marketing Podcast
Paul Pruitt
Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs. Just sign up to be notified at onlinemarketingpodcast.com
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Top 10 Online Marketing Podcast Episodes
Goodpods has curated a list of the 10 best Online Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Online Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Online Marketing Podcast episode by adding your comments to the episode page.
Nugget: Map out Your Client Journey
Online Marketing Podcast
05/17/22 • 4 min
Keep in mind it is a buyer's journey. So not only do we have an endpoint, but we also have a starting point.
That destination or endpoint is the product or service that you're guiding people to.It’s the offer you're going to make.
The starting point is a step or two before that, before your product or service is introduced.That's where we're going to put your freebies out into the world and attract people in.
So, map out your own client journey. What things are they thinking,saying and doing at that first stage? How can you pull them purposely into your world?
Think about that journey first. Then go out, get list building and attract the right people today!
Resources:
Connect with us on social!
Instagram:@realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
That destination or endpoint is the product or service that you're guiding people to.It’s the offer you're going to make.
The starting point is a step or two before that, before your product or service is introduced.That's where we're going to put your freebies out into the world and attract people in.
So, map out your own client journey. What things are they thinking,saying and doing at that first stage? How can you pull them purposely into your world?
Think about that journey first. Then go out, get list building and attract the right people today!
Resources:
- Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!
Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.
All you have to do is sign up & we'll give you a heads-up on when our next call will be.
Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings & we can't wait for you to join us! - Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
- Adaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram:@realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
1 Listener
Nugget: Welcome & Embrace Change
Online Marketing Podcast
02/15/22 • 4 min
The moment something changes, that just means the rules of the game have shifted a bit. What we have to do is just lean into that and adapt.
Okay, what're the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting edge compared to everybody else?
There are still buyers in the market that want our thing and every time something shifts and change and everyone's like, “oh my goodness the sky is falling” quietly say to yourself, you know what, what opportunity does this change create? What opportunity does this change create? Because I need to see where the new opportunities are, where the new advantages are, and then I can just slide right in while everybody else is pining over how things used to be.
Here’s the thing, anybody that comes in new today or new tomorrow, they don't know how things used to be and they're going to be successful. They're going to figure it out like where they are, right this second and I want you to do the exact same thing because there are always going to be changes.
Marketing is always going to be evolving, shifting and molding so we can't be caught up in how we did things 5 years ago, last year or even six months ago.
Embrace change, that is so vitally important especially when it comes to marketing because it's all about being adaptive.
Resources:
Okay, what're the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting edge compared to everybody else?
There are still buyers in the market that want our thing and every time something shifts and change and everyone's like, “oh my goodness the sky is falling” quietly say to yourself, you know what, what opportunity does this change create? What opportunity does this change create? Because I need to see where the new opportunities are, where the new advantages are, and then I can just slide right in while everybody else is pining over how things used to be.
Here’s the thing, anybody that comes in new today or new tomorrow, they don't know how things used to be and they're going to be successful. They're going to figure it out like where they are, right this second and I want you to do the exact same thing because there are always going to be changes.
Marketing is always going to be evolving, shifting and molding so we can't be caught up in how we did things 5 years ago, last year or even six months ago.
Embrace change, that is so vitally important especially when it comes to marketing because it's all about being adaptive.
Resources:
- Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!
Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.
All you have to do is sign up & we'll give you a heads up on when our next call will be.
Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings & we can't wait for you to join us!
- Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
- Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Nugget: Stop Treating Your Marketing Like It's a Cooking Class!
Online Marketing Podcast
02/08/22 • 3 min
Are you following a recipe when it comes to your marketing or are you randomly putting things in?
Marketing is a process.
A process is a step-by-step system that brings you to a predictable result. When you have a predictable result, just like baking you can double the recipe and amplify the results.
Do you want 12 cookies, or do you want 24? Once you have that recipe, its easy to double it.
That's the same thing when it comes to your Facebook ads, your YouTube ads, whatever type of marketing whether it's organic or paid, when you know the process and you see the pieces, you get the predictable result, and what happens? You can duplicate it over and over again over again.
You can get the same result; you can amplify and you can scale and that's so vitally important.
Stop treating your marketing like it's a cooking class and start baking, start following the processes and systems that will get you that predictable desired result.
Resources:
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt
Marketing is a process.
A process is a step-by-step system that brings you to a predictable result. When you have a predictable result, just like baking you can double the recipe and amplify the results.
Do you want 12 cookies, or do you want 24? Once you have that recipe, its easy to double it.
That's the same thing when it comes to your Facebook ads, your YouTube ads, whatever type of marketing whether it's organic or paid, when you know the process and you see the pieces, you get the predictable result, and what happens? You can duplicate it over and over again over again.
You can get the same result; you can amplify and you can scale and that's so vitally important.
Stop treating your marketing like it's a cooking class and start baking, start following the processes and systems that will get you that predictable desired result.
Resources:
- Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!
Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.
All you have to do is sign up & we'll give you a heads up on when our next call will be.
Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings & we can't wait for you to join us!
- Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
- Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt
Nugget: Begin With the End in Mind
Online Marketing Podcast
04/20/24 • 2 min
As entrepreneurs, we have so many ideas and get super excited to share valuable information with our audience.
But what ends up happening is that we unintentionally overwhelm them by bombarding them with excessive information without a clear path forward.
That's why beginning with the end in mind is key.
So with any launch or promotion that you have, take a moment to think about where you want to guide your audience, the experience you want to provide, and the impact you want to make in their lives.
This way your messaging is cohesive, leading your audience on a clear path seamlessly towards your desired destination.
This clarity not only benefits your audience, but it also relieves you of needless stress and creates a win-win situation for everyone.
Resources:
- Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
- Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Nugget: Membership Experience Bonus
Online Marketing Podcast
04/28/22 • 2 min
The Membership Experience is open and we have an amazing Bonus Experience for those interested in extra support and accountability to help you take action!
Here’s what some of our previous Bonus students have to say about working with us!
We invite you to join us for this year’s Membership Experience and support you along the way! To join us for this year’s Membership Experience and work with us through our Bonus Bundle, go to MembershipExperienceBonus.com and follow the instructions on the page to get access to your additional bonuses with us.
We’re looking forward to working with you and helping you create a membership that serves your life and business!
MembershipExperienceBonus.com
How to Create a Successful Lead Magnet
Online Marketing Podcast
05/24/23 • 9 min
In today’s episode, we are discussing how to create a successful lead magnet that perfectly aligns with your audience’s struggles by doing the right research and what mistakes to avoid.
Resources:
Connect with us on social!
Instagram:@realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Resources:
- Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allow you to build your list faster!
- Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!
Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.
All you have to do is sign up & we'll give you a heads-up on when our next call will be.
Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings & we can't wait for you to join us! - Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
- Adaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram:@realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
How to Create Successful Messaging That Bridges Into Your Offer
Online Marketing Podcast
05/25/22 • 10 min
So many people mess up when it comes to their messaging.
They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something.
And this is where they lose a lot of people.
We want to slowly guide your audience into that conversation and adjust our messaging to match what phase of the buyer's journey your individual people are in..
In this episode, we are discussing how to create successful messaging for each stage, from your pre-launch phase, to your actual launch, all the way to your onboarding, in a way that creates desire and naturally bridges into your offer.
Resources:
Connect with us on social!
Instagram:@realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something.
And this is where they lose a lot of people.
We want to slowly guide your audience into that conversation and adjust our messaging to match what phase of the buyer's journey your individual people are in..
In this episode, we are discussing how to create successful messaging for each stage, from your pre-launch phase, to your actual launch, all the way to your onboarding, in a way that creates desire and naturally bridges into your offer.
Resources:
- Launch Conversation Calendar - turn your participants in your launch into buyers! The Launch Conversation Calendar is designed to help you determine what type of conversations you should have with your audience throughout your launch.
- Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!
Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.
All you have to do is sign up & we'll give you a heads-up on when our next call will be.
Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings & we can't wait for you to join us! - Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
- Adaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram:@realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
How to Create a Sustainable & Scalable Membership - Interview with Membership Pioneer Cathy Hay
Online Marketing Podcast
03/28/22 • 10 min
In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay. Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members. We are discussing why it is more important to get your membership started than aiming for perfection, how to recognize and seize secondary opportunities and how to make sure that your membership is scalable from the very beginning.
Cathy Hay is the founder of the award-winning membership community Foundations Revealed, which helps dressmakers to connect, learn together, and realize their most ambitious sewing dreams.
She and her community have been reverse engineering and recreating historic fashions together since 2007, so that bizarre and fabulous old clothes can step out of the glass museum case and be worn and enjoyed again.
It’s about nurturing creativity, improving mental health, and bringing the weird kids home.
Resources:
● Make It a Membership - a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt Connect with Cathy:
IG: https://www.instagram.com/foundationsrevealed/FB: https://www.facebook.com/foundationsrevealed/
YouTube: Cathy Hay
Website: https://foundationsrevealed.com/
Cathy Hay is the founder of the award-winning membership community Foundations Revealed, which helps dressmakers to connect, learn together, and realize their most ambitious sewing dreams.
She and her community have been reverse engineering and recreating historic fashions together since 2007, so that bizarre and fabulous old clothes can step out of the glass museum case and be worn and enjoyed again.
It’s about nurturing creativity, improving mental health, and bringing the weird kids home.
Resources:
- FoundationsRevealed - an online membership community where you can learn all the skills you need to create the eccentric wardrobe you've always wanted. Founder Cathy Hay and the Foundations Revealed team are passionate about helping makers to learn together, stay inspired and positive, maximize their skills and realize their sewing dreams.
● Make It a Membership - a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership
- Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!
Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.
All you have to do is sign up & we'll give you a heads up on when our next call will be.
Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings & we can't wait for you to join us!
- Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
- Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt Connect with Cathy:
IG: https://www.instagram.com/foundationsrevealed/FB: https://www.facebook.com/foundationsrevealed/
YouTube: Cathy Hay
Website: https://foundationsrevealed.com/
Nugget: Scarcity Mentality vs. Abundance Mentality
Online Marketing Podcast
04/22/22 • 4 min
Do you have a scarcity mentality or an abundance mentality?
This can be a very key differentiator between those that are very successful in business and those that struggle constantly.
A lot of us, when we enter into a business opportunity, we look around at competitors and we think, “This pie is only so big, there's only a certain amount of market share, a certain amount of opportunity that exists.”We get into this business owner mindset that there's only so much that can go around.
There are more competitors so there must be less opportunity. But the irony is that the business owners that are really successful actually flip that script and think a completely different way!
We need to open ourselves up, we need to lean in and see the bigger potential for opportunities. Instead of looking at our market from a competitive standpoint, how can we be cooperative? How can we look at our competitors, flip the script and say,“Oh, there's a bigger and better opportunity for all of us if we actually work together versus against each other?”
Are you working competitively or cooperatively? Have you leaned into the abundance mentality or are you focused on the scarcity?
Join Stu McLaren’s free workshop at FreeMembershipWorkshop.com starting April 20, 2023
This is Stu McLaren’s signature, free 3-part LIVE workshop titled “Turn What You Already Know, Love, And Do Into A Profitable Membership Business.” He only does this one time per year so make sure you join today!
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Resources
Connect with us on social!
Instagram:@realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
This can be a very key differentiator between those that are very successful in business and those that struggle constantly.
A lot of us, when we enter into a business opportunity, we look around at competitors and we think, “This pie is only so big, there's only a certain amount of market share, a certain amount of opportunity that exists.”We get into this business owner mindset that there's only so much that can go around.
There are more competitors so there must be less opportunity. But the irony is that the business owners that are really successful actually flip that script and think a completely different way!
We need to open ourselves up, we need to lean in and see the bigger potential for opportunities. Instead of looking at our market from a competitive standpoint, how can we be cooperative? How can we look at our competitors, flip the script and say,“Oh, there's a bigger and better opportunity for all of us if we actually work together versus against each other?”
Are you working competitively or cooperatively? Have you leaned into the abundance mentality or are you focused on the scarcity?
Join Stu McLaren’s free workshop at FreeMembershipWorkshop.com starting April 20, 2023
This is Stu McLaren’s signature, free 3-part LIVE workshop titled “Turn What You Already Know, Love, And Do Into A Profitable Membership Business.” He only does this one time per year so make sure you join today!
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Resources
- FreeMembershipWorkshop.com: This is Stu’s signature, free 3-part LIVE workshop titled “Turn What You Already Know, Love, And Do Into A Profitable Membership Business.” He only does this one time per year so make sure you join today!
- Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!
Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.
All you have to do is sign up & we'll give you a heads-up on when our next call will be.
Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings & we can't wait for you to join us! - Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
- Adaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram:@realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Nugget: Traditional Sales Funnels Are Dead
Online Marketing Podcast
01/25/22 • 4 min
Traditional sales funnels are dead!
Oh my goodness, pretty controversial right? Yes, but stick with me.
I want you to really think about this, when it comes to marketing and sales, it’s a process right?
Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase.
In the past we had posters, television, magazines, and newspapers. These were the things that guided our buying decisions.
What happens these days?
We have blogs and podcasts and YouTube and Facebook lives. So, while the strategy is the same, the tactics are always going to shift and change.
When it comes to funnels, it's not really a new concept either.
What is new is that the people coming into the space, they've gotten spoiled with how easy things have been over the last several years: all the targeting and retargeting, the extra information that we're able to gather about people, and what happened was we as marketers, we got used to how easy it was.
With the IOS changes and privacy issues shifting all over the place, we need to be adaptable and lean in to the new and different opportunities that are being provided to us, because different doesn’t mean bad!
Resources:
Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt
Oh my goodness, pretty controversial right? Yes, but stick with me.
I want you to really think about this, when it comes to marketing and sales, it’s a process right?
Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase.
In the past we had posters, television, magazines, and newspapers. These were the things that guided our buying decisions.
What happens these days?
We have blogs and podcasts and YouTube and Facebook lives. So, while the strategy is the same, the tactics are always going to shift and change.
When it comes to funnels, it's not really a new concept either.
What is new is that the people coming into the space, they've gotten spoiled with how easy things have been over the last several years: all the targeting and retargeting, the extra information that we're able to gather about people, and what happened was we as marketers, we got used to how easy it was.
With the IOS changes and privacy issues shifting all over the place, we need to be adaptable and lean in to the new and different opportunities that are being provided to us, because different doesn’t mean bad!
Resources:
- The perfect Ad Framework 2022 Edition - Use this framework to properly plan your ad so you create the most effective and highest converting ads possible!
- Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
- Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt
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FAQ
How many episodes does Online Marketing Podcast have?
Online Marketing Podcast currently has 1109 episodes available.
What topics does Online Marketing Podcast cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Online Marketing Podcast?
The episode title 'Nugget: Map out Your Client Journey' is the most popular.
What is the average episode length on Online Marketing Podcast?
The average episode length on Online Marketing Podcast is 9 minutes.
How often are episodes of Online Marketing Podcast released?
Episodes of Online Marketing Podcast are typically released every day.
When was the first episode of Online Marketing Podcast?
The first episode of Online Marketing Podcast was released on Feb 27, 2021.
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