The cost of hiring in-house PR vs. a PR agency with Jason Mudd, APR

11/17/20 • 18 min

On Top of PR with Jason Mudd

Previous Episode

Engaging employees and creating a positive workplace culture with Richard Hadden

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Our episode guest is Richard Hadden. Richard is an author, speaker, and workplace expert who helps leaders connect people practices with profit performance.
Five things you’ll learn from this episode:

How do you create a great place to work?
What are people practices and profit performance?
How can I improve my workplace’s culture?
What can I do as a manager to be a great boss when I have a small team and budget?
What is the future of employee engagement?

Quotables

“Creating a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line.” — Richard Hadden, @contentedcows
“You’ve got people who are in leadership positions and they’re simply not good leaders. It doesn’t mean they’re not good people, but they just haven’t yet developed skills around leadership.” — Richard Hadden, @contentedcows
“Showing people that you care about them as people, that’s going to manifest itself in certain [positive] ways.” — Richard Hadden, @contentedcows
“It’s about showing [employees] that you care about them and are willing to make exceptions because you know that they can bring about exceptional performance.” — Richard Hadden, @contentedcows
“Engaged employees give better performance.” — Richard Hadden, @contentedcows

About Richard Hadden

Richard Hadden is an author, speaker, and workplace expert who helps leaders connect people practices with profit performance. A ninth-generation Floridian, Richard has been speaking since he was 18 months old but professionally for the last 20 years. In that time, he’s spoken for more than 1,000 audiences (mostly in person, but recently online) on five continents. He holds an MBA as well as the Certified Speaking Professional designation from the National Speakers Association. He’s also a member of five airline frequent flier programs, gets free bottled water at three major hotel brands, and holds VIP status with a nationally known pizza delivery chain.

Contact info and resources:

Twitter: @contentedcows
LinkedIn: https://www.linkedin.com/in/richardhadden
Website: contentedcows.com
Books:

Additional Resources:

ReviewMaxer: http://reviewmaxer.com
Axia Public Relations:

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Support the show

On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Next Episode

Which type of PR agency client are you? with Audience Audit’s Susan Baier

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Our episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences.
Five things you’ll learn from this episode:

What are the three types of PR agency clients?
Why doesn’t hiring an agency based on size or spend guarantee it will meet your needs as a client?
When is the best time to initiate the conversation about campaign research?
How can research save you money?
Why do assumptions not make you dumb?

Quotables

“Agency clients are really different, and it doesn’t have anything to do with how big they are or how much money they have.” — @susanbaier
“I think it’s a fallacy to assume that a big client means more money.” — @susanbaier
“Everybody thinks they need to have a PhD in statistics to talk about research, and that’s certainly not true, but you do have to have some comfort around it.” — @susanbaier

If you enjoyed the episode, would you please leave us a review?
About Susan Baier

A marketing strategist and researcher for more than 30 years, Susan is an audience specialist. She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher ed organizations including Gap, AT&T, Jayco, Tufts University, and more.

Contact info and resources:

Additional Resources:

ReviewMaxer: http://reviewmaxer.com
Axia Public Relations: https://www.axiapr.com/

Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
About your host Jason Mudd

On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.

ReviewMaxer
On Top of PR is brought to you by ReviewMaxer
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.