Five questions to ask before sending any corporate communications with Jason Mudd, APR

12/08/20 • 15 min

On Top of PR with Jason Mudd

Previous Episode

Why your company marketing efforts should stay active during a recession with Drew McLellan andSusan Baier

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Learn the three ways brands are responding to the current economic climate and why you shouldn’t ditch your marketing efforts during a recession with Susan Baier, president of Audience Audit and Drew McLellan, CEO of Agency Management Institute.

Five things you’ll learn from this episode:

What three ways brands are responding to the economic climate
Why brands who are actively building attention and being aggressive in their marketing efforts will win out over their competition when the recession is over
How to work with an outside agency during this time of uncertainty
Why agencies are the best resource to aid their clients during an economic downturn
Why you should never stop telling the story of your brand

Quotables

“You can't stop running your business and making good decisions just because the economy is not as robust as it was.” — @DrewMcLellan
“There's always opportunity if you are wired to look for and take advantage of that opportunity.” — @DrewMcLellan
“When a brand goes dark during an economic downturn, they lose market share, they never get back. And a brand who accelerates and amplifies their voice during a downturn gains market share that they never lose.” — @DrewMcLellan
“Companies of all sizes want their agencies helping them strategically and they're really looking to them for advice.” — @susanbaier
“Agencies have a bird's eye view on what's working not just for you, but for their other clients.” — @DrewMcLellan
“I think it's important to remember that agencies and clients are a symbiotic relationship. They work well together, they survive together.” — @susanbaier

About Susan Baier

A marketing strategist and researcher for more than 30 years, Susan is an audience specialist. She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher ed organizations including Gap, AT&T, Jayco, Tufts University, and more.

About Drew McLellan

For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies, and then started his own agency in 1995, which he still owns and runs. Additionally, McLellan owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agencies profitability through agency owner peer groups, consulting, coaching, workshops, and more.

Contact info and resources:

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Support the show

On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Next Episode

Building a successful content strategy with Wounded Warrior Project’s Sherry Sanderford

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Learn the role of content strategy and why a solid content strategy is important to your marketing and PR efforts with our guest Sherry Sanderford, public relations manager at the Wounded Warrior Project. Sherry is a strategic communications leader with extensive experience in corporate, health care, and health technology communications.
Five things you’ll learn from this episode:

What is the role of content in today’s PR environment?
How can organizations drive content through a multi-channel strategy?
How does a solid content strategy support earned media efforts?
How do you measure the impact of your content strategy?
What are lessons for PR practitioners operating during a pandemic?

Quotables

“Good content is the gift that keeps on giving.” — @ssanderford
“Let's get back to a broader view on public relations, of which earned media and media relations is a component.” — @ssanderford
“Having a very strong customer base, follower base, supporter, or donor base is key.” — @ssanderford
“We have to be willing to be open to new ideas that may be coming from folks that we might not necessarily have thought understand our business or the work that we do.” — @ssanderford
“I think taking a little bit more time and guiding people produces enormous rewards in the end. You get richer stories and content. Be willing to laugh and learn.” — @ssanderford

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About Sherry Sanderford

Sherry Sanderford is a strategic communications leader with extensive experience in corporate, health care, and health technology communications. She recently joined the Wounded Warrior Project as the public relations manager. Her responsibilities include leading a team of public relations professionals in charge of external communications and reputation. Previously, Sherry ran S2 Communications & Consulting where she provided communications strategy and consulting to businesses and non-profit organizations, primarily in the healthcare space.

Before that, Sherry spent 20 years at Aetna/CVS Health leading executive communications, internal communications, and media relations for numerous business areas. She enjoys connecting people to one another around a shared purpose.

Sherry Sanderford’s contact info and resources:

Additional Resources:

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Axia Public Relations: https://www.axiapr.com/

About your host Jason Mudd

On Top of PR h

ReviewMaxer
On Top of PR is brought to you by ReviewMaxer
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.