Building media and customer relationships with Peter Shankman

12/01/20 • 32 min

On Top of PR with Jason Mudd

Previous Episode

Job search advice and hiring top PR talent with Nicole Balsam, Capstone Hill Search

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Our episode guest is Nicole Balsam, former management consultant at Capstone Hill Search. Balsam has more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space.
Five things you’ll learn from this episode:

How can I get a job?
What does the current PR job market look like?
What mistakes are candidates making in their resumes and job search approaches?
How do I find someone to fill an open position at my company?
When should I hire a recruiter?

Quotables

“Oftentimes, the best time to find a job is when you’re not looking for a job.” — @nicolebalsam
“The larger trend I have seen is that there has been a real hesitancy for people to hire at very senior levels.” — @nicolebalsam
“What you can do to stand out for opportunities you’re really interested in is tailor your resume so it’s specific for that role or company to make it clear why you would be a great fit not only for the role but for the organization.” — @nicolebalsam
“If you post a job on LinkedIn and get back 400 resumes, I personally believe you should look at all of them. You don’t need to read every single one in great detail, but sometimes gems are hidden in there.” — @nicolebalsam
“The great thing about using a search firm is you get to control the narrative about your organization in the marketplace.” — @nicolebalsam

If you enjoyed the episode, would you please leave us a review?

About Nicole Balsam

Nicole Balsam is a former executive search consultant for Capstone Hill Search with more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space.

Contact info and resources:

Twitter: @nicolebalsam
LinkedIn: https://www.linkedin.com/in/nicolebalsam/

Additional Resources:

ReviewMaxer: http://reviewmaxer.com
Axia Public Relations: https://www.axiapr.com/

Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

About your host Jason Mudd

On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.

Support the show

On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Next Episode

Why your company marketing efforts should stay active during a recession with Drew McLellan andSusan Baier

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Learn the three ways brands are responding to the current economic climate and why you shouldn’t ditch your marketing efforts during a recession with Susan Baier, president of Audience Audit and Drew McLellan, CEO of Agency Management Institute.

Five things you’ll learn from this episode:

What three ways brands are responding to the economic climate
Why brands who are actively building attention and being aggressive in their marketing efforts will win out over their competition when the recession is over
How to work with an outside agency during this time of uncertainty
Why agencies are the best resource to aid their clients during an economic downturn
Why you should never stop telling the story of your brand

Quotables

“You can't stop running your business and making good decisions just because the economy is not as robust as it was.” — @DrewMcLellan
“There's always opportunity if you are wired to look for and take advantage of that opportunity.” — @DrewMcLellan
“When a brand goes dark during an economic downturn, they lose market share, they never get back. And a brand who accelerates and amplifies their voice during a downturn gains market share that they never lose.” — @DrewMcLellan
“Companies of all sizes want their agencies helping them strategically and they're really looking to them for advice.” — @susanbaier
“Agencies have a bird's eye view on what's working not just for you, but for their other clients.” — @DrewMcLellan
“I think it's important to remember that agencies and clients are a symbiotic relationship. They work well together, they survive together.” — @susanbaier

About Susan Baier

A marketing strategist and researcher for more than 30 years, Susan is an audience specialist. She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher ed organizations including Gap, AT&T, Jayco, Tufts University, and more.

About Drew McLellan

For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies, and then started his own agency in 1995, which he still owns and runs. Additionally, McLellan owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agencies profitability through agency owner peer groups, consulting, coaching, workshops, and more.

Contact info and resources:

ReviewMaxer
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Support the show

On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.