Paul Feldwick on his new book and why our industry has lost its desire to make work that's popular
04/15/21 • 38 min
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Tango soda's "Sticky Moments" campaign with Ray Patterson of Britvic and Rachel Walker of VCCP
The U.K. soda brand's search for purposeful humor that would reconnect it with youth culture after a long absence, and how focus groups fueled the insight. A 2020 IPA Effectiveness Award winner.
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