#029 - Social Media Is Optional Not Mandatory with Alexandra Franzen

10/15/18 • 66 min

In This Episode You'll Learn:

How to be self aware enough to decide if social media is worth your time
The importance of having a high quality newsletter
How to balance creativity and business
Why Alexandra deleted all of her social media accounts
The unbelievable story of how her book came to life
& so much more

Alexandra Franzen is a freelancing copywriter and author who I’ve been following for years. I love her because she runs her own business in such a unique and individual way, she steers clear of social media and writes the best newsletters in the world. If you’ve ever wondered what having a newsletter can do for you .. this is a great one to listen to. Alex is a true artist and a beautiful human being on a mission to create meaning with her life.

Welcome to On Purpose.

In This Episode You'll Learn:

How to be self aware enough to decide if social media is worth your time
The importance of having a high quality newsletter
How to balance creativity and business
Why Alexandra deleted all of her social media accounts
The unbelievable story of how her book came to life
& so much more

Welcome to On Purpose.

Previous Episode

#028 - How To Use A Podcast To Build Your Brand with Katie Dalebout

In This Episode, You'll Learn: - How to juggle entrepreneurship with a full-time job - Revenue streams in the podcast world - How to grow your audience using podcasting - How to start a passion project that enhances your career - Reflections on Katie’s first online course - & so much more

Katie Dalebout is an author, podcaster, and what I like to call a professional curator. She’s the author of her book, Let It Out, has an awesome podcast called, Let It Out and is someone who I’m lucky enough to call a personal friend. She’s such a good example of someone who is tackling entrepreneurship in her own, unique, creative way, taking it at her own pace, and doing what feels right for her above all else. If you’ve been struggling with having a full-time job while juggling growing your brand and business, you’re gonna love this one.

Next Episode

#030 - How Ashley Strommen Used Lyme Disease as a Catalyst to Start Her E-Commerce Business

5 Things You'll Learn:

Why nurturing your personal brand is just as important as nurturing your business brand
Lessons about starting your own e-commerce businesses
Why nothing should ever stop you from going after your dreams
The importance of morning routines and how long they should take you
Why paying attention to your body and wellness helps your business
& so much more

In this episode, I speak to Ashley Strommen, co-founder of Sutra, a company that creates superfood lattes. While fighting for her life, she received her Nutritionist certification and began experimenting with natural healing techniques including using superfoods. That’s when she decided to create SUTRA’s beautiful Turmeric Latte and Cacao latte, and created a business to help people nourish their body. What I find so interesting about Ashley is that she turned her life’s greatest struggle into her life’s work and she’s a beautiful example of never giving up.

She shares her battle with Lyme Disease, her biggest challenges with her e-commerce business, why influencer marketing didn’t work for her company, and the marketing strategies that are working for her today.

This is On Purpose.