Episode 80: Arden Styles - CCO, CEGEN Environmental Group

07/03/23 • 34 min

Our 80th guest is Arden Styles, CCO at CEGEN Environmental Group.
Owen and Arden have a discussion around discovering the true essence of a brand.

Including:
– What ‘brand essence’ means and why it’s important
– Real life examples of brand essence
– How brand essence can represent much more than the product you are selling
– How brand essence works in a B2B environment
– Increasing the degree of certainty: what it means and why it’s important for your clients
– How to define the essence of your brand, and at what stage it should be done
– Aligning a personal brand with an organisation’s brand, and the part digital presence plays
– The know, like, trust funnel
– The types of content a marketer should be producing to promote the essence of the brand
– Real life examples of marketing campaigns that have done this effectively

Our 80th guest is Arden Styles, CCO at CEGEN Environmental Group.
Owen and Arden have a discussion around discovering the true essence of a brand.

Previous Episode

Episode 79: Adam Graham - Managing Director, Gray Matters

Our 79th guest is Adam Graham, Managing Director at Gray Matters and Founder of BD Matters.
Owen and Adam discuss the topic of diagnosing the root cause of sales inefficiency and offer practical solutions to address it.
Including:
– Most common factors behind sales underperformance
– The ideal mindset and culture of a leadership team
– Common mistakes vs quick wins of positioning and branding
– Pros and cons of being niche and the internal challenges that brings
– Getting buy-in from your sales team
– Go-to-market strategy: what’s working and what’s not in 2023

Next Episode

Episode 81: Andy McCreadie – MD, Sandler South West

Our 81st guest is Andy McCreadie, Managing Director at Sandler South West.
Owen and Andy discuss the challenges that sales teams face as they grow.

Including:
– Why do salespeople fail?
– What mistakes are sales leaders making in the current environment?
– The do’s and don’ts of growing out a sales team
– The crucial shift shift every salesperson must make to start seeing results
– What sales leaders and managers should be doing to support their teams
– The important role training and coaching plays in an SDR’s development