Scaling to 25 Trucks: Insights from Wirks Moving's CEO

04/09/25 • 73 min

Summary
In this episode of the Off the Ladder podcast, host Branden Sewell speaks with Allison Endicott, CEO of Works Moving, about the complexities of running a home service business. They discuss the challenges of growth, the importance of change management, pricing strategies, and how to attract ideal customers. Allison shares insights on building referral networks, incentivizing team performance, and managing cash flow effectively. The conversation also touches on the role of a CEO in a home service business and the use of technology to improve efficiency, including the benefits of using Live Switch for virtual assessments.
Takeaways
Allison Endicott transitioned from admin to CEO through strategic growth.
Change management is crucial for business efficiency and team buy-in.
Scaling a business requires understanding pricing and market positioning.
Attracting ideal customers involves effective SEO and networking.
Building referral networks can significantly boost business growth.
Incentivizing team performance can lead to better results.
Cash flow management is essential for sustaining business operations.
A CEO's role is to provide vision and leadership for the company.
Leveraging technology can streamline operations and improve customer service.
Understanding the balance between debt and cash flow is key to growth.
Chapters
00:00 Introduction to Works Moving and Leadership Journey
03:06 Navigating Change in Business Operations
06:00 Scaling a Home Service Business
08:50 Pricing Strategies for Growth
11:54 Attracting Ideal Customers
15:03 Building a Referral Network
18:11 Managing Cash Flow and Financial Planning
21:12 The Role of Debt in Business Growth
36:05 Leveraging Credit Wisely
40:36 The Role of a CEO in Business Growth
46:13 Building Trust and Company Culture
57:40 Innovative Solutions: Using Live Switch

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Previous Episode

My Secret to Get Off the Ladder & Thrive in Life & Business

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summary

In this episode, Branden Sewell discusses the power of gratitude and the dangers of the comparison trap for business owners. He reflects on his personal journey from a challenging childhood to becoming a successful business owner, emphasizing the importance of defining one's 'why' and maintaining a focus on what truly matters in life and business. Through his experiences, he highlights the significance of resilience, adaptability, and gratitude in achieving personal and professional fulfillment. In this conversation, Branden Sewell shares his life journey, highlighting pivotal moments that shaped his path from being an ocean lifeguard to pursuing ministry and ultimately becoming a business owner. He emphasizes the importance of prioritizing faith, family, and personal values in both life and business. Branden discusses the challenges he faced, the lessons learned, and the significance of gratitude and reflection in achieving a balanced and fulfilling life.

takeaways

Gratitude helps maintain peace and joy in business.
Avoiding comparison is crucial for personal fulfillment.
Defining your 'why' provides clarity in business decisions.
Family and faith should be prioritized over financial success.
Resilience from childhood experiences shapes adult perspectives.
Practicing gratitude can transform your outlook on life.
Success is subjective and unique to each individual.
Business growth should not come at the expense of personal values.
Reflecting on past struggles fosters appreciation for current blessings.
True fulfillment comes from relationships, not material wealth. Branden's journey reflects the importance of adaptability in life.
Transitioning from high school to adulthood can be challenging.
Pursuing a career in ministry can lead to personal growth.
Faith should be prioritized in business decisions.
Family and health are crucial for a successful life.
Gratitude plays a key role in personal fulfillment.
Balancing work and personal life is essential for happiness.
Financial stability allows for better decision-making in business.
Delaying gratification can lead to more meaningful rewards.
Building a business around core values fosters a positive work environment.

Chapters
00:00 Introduction to Gratitude and Comparison
10:11 Defining Your 'Why' as a Business Owner
14:56 Personal Journey: Overcoming Adversity
19:46 Resi

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Next Episode

Jobber Features: The Value of Jobber in Business Operations

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Summary
In this episode, Branden Sewell discusses the benefits of using Jobber for home service businesses, including the application process for Jobber grants, his personal experiences with the software, and how it streamlines customer management, communication, scheduling, and invoicing. He emphasizes the importance of leveraging customer data for marketing and insights, and concludes with a call to action for listeners to consider using Jobber in their own businesses.

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Takeaways
Jobber grants are available for home service business owners.
Having a detailed plan can help in winning grants.
Jobber streamlines customer data management, reducing inefficiencies.
Automated communication enhances customer experience.
Jobber simplifies scheduling and invoicing processes.
Leveraging customer data can boost marketing efforts.
Regular follow-ups can increase job conversion rates.
Jobber provides valuable insights through reporting features.
Staying top of mind with clients is crucial for repeat business.
Utilizing Jobber can significantly improve business efficiency.
Chapters
00:00 Introduction to Jobber and Grants
12:50 Streamlining Customer Management
19:32 Enhancing Customer Communication
30:36 Leveraging Customer Data for Marketing
40:22 The Value of Jobber in Business Operations
46:09 Conclusion and Call to Action

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Off the Ladder Contractor - Scaling to 25 Trucks: Insights from Wirks Moving's CEO

Transcript

Branden Sewell (00:01.289)
Hi everybody, I'm Brandon Sewell. I'm the owner of Seal Pro Painting located in central Florida. I'm also the host of the Off the Ladder podcast. And we exist to help home service business owners learn so that they can lead well and ultimately live life off of the ladder. Today's guest is Allison Indicott and she is the CEO of Works Moving in Atlanta, Georgia. Welcome to the show today.
Allison Endicott (00:29.282)
Thanks for having me, Brandon.
Branden S