🏷️ How To Do “Just Enough” Marketing — with Amanda Laird

01/31/24 • 55 min

1 Listener

Off The Grid: Leaving Social Media Without Losing All Your Clients

If you dread marketing your work or wish doing it felt way easier, then today’s episode is for you!

This week on the podcast, I’m joined by Amanda Laird, the founder and principal strategist of Slow & Steady Studio.

Amanda’s one of my favorite people to talk to about marketing, and her “just enough” method has taught me how to do less, sell more, and find delight in my marketing process.

We cover all that in the first half of the episode, and then in the second half we dive into two juicy questions — How do I do “just enough” social media marketing? And is leaving social media a privilege?

Tune in to learn:

Why marketing feels so hard
How to know if you’re doing too much or too little marketing
The four parts of the “just enough” marketing method
How to delight your customers & clients

✌️ Get the Leaving Social Media 5-Day Email Challenge! It’s free until January 31st & exclusively available for Interweb members after that.

✨ Ready to share your work with hundreds of amazing artists and small business owners? Place an ad on Off the Grid this season! Find more info + rates here

🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media.

🏴‍☠️ Ready to join a merry band of creative entrepreneurs? Doors to CARE (the Consortium of Arts Related Entrepreneurs) are open through April 25. Head to rachelropeik.com/care to find out more. (sponsored)

If you dread marketing your work or wish doing it felt way easier, then today’s episode is for you!

This week on the podcast, I’m joined by Amanda Laird, the founder and principal strategist of Slow & Steady Studio.

Amanda’s one of my favorite people to talk to about marketing, and her “just enough” method has taught me how to do less, sell more, and find delight in my marketing process.

Tune in to learn:

Why marketing feels so hard
How to know if you’re doing too much or too little marketing
The four parts of the “just enough” marketing method
How to delight your customers & clients

✌️ Get the Leaving Social Media 5-Day Email Challenge! It’s free until January 31st & exclusively available for Interweb members after that.

✨ Ready to share your work with hundreds of amazing artists and small business owners? Place an ad on Off the Grid this season! Find more info + rates here

Previous Episode

👁️ 24 Ways to Boost Your Visibility in 2024

If you want to get your work in front of more people, today’s episode is for you!

This week we’re kicking off our ‘24 in 2024’ series, where I’m going to walk you through 24 creative marketing ideas for every stage of the customer journey. We’re starting at the very beginning when the customer first hears about you. So this week is all about boosting visibility and audience growth!

Tune in as we explore:

What it means to boost your visibility 👀
When you want to grow your audience (& when you don’t) 📊
4 ways to prepare yourself for more visibility 🪞
20 refreshing ideas for getting your work (& yourself) in front of new people 👯‍♀️

✌️ Get the Leaving Social Media 5-Day Email Challenge! It’s free until January 31st and exclusively available for Interweb members after that ✌️
✨ Ready to share your work with hundreds of amazing artists and small business owners? Place an ad on Off the Grid this season! Find more info + rates here🌈 Want the 24 in 2024 Dashboard? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media.

Next Episode

✨ February Biz Forecast — Fun Trends, Biz-Care Recs & Taking Inspo from Selena Gomez

Welcome to our first monthly forecast episode! This is a new ~~experiment~~ I'm trying exclusively on the pod feed where I check in on the first Friday of each month to share a few fun marketing trends, this month's biz-care to-dos, and hopefully some listener Q&A!

Tune in to hear why I'm super into worldbuilding, Selena Gomez & tax prep right now. And click through all the links below for a browser full of fun!

Get in touch with Amelia:

💌 Email [email protected]

☎️ Leave a voice message at speakpipe.com/offthegrid

💕 Link love 💕 — Kening Zhu’s website | Seeda School website, newsletter & podcast | Selena Gomez’s social media breaks | Cody Cook-Parrott’s newsletter | Marmoset’s post about donating money in Gaza

👋 Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today

🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media. ✨