🔊 Escaping the Attention Economy — Resonance Over Reach with Jay Acunzo

03/06/24 • 41 min

1 Listener

Off The Grid: Leaving Social Media Without Losing All Your Clients

Consider this: What if marketing isn’t actually about getting in front of people? 🥸

Today on the podcast, I’m joined by Jay Acunzo, a writer, speaker and award-winning storyteller, who invites us to consider that marketing is all about making people care.

Tune in to learn:

Why resonance matters more than reach
How to meet people where they’re at & shift their perspective
What to do when your work doesn’t get the audience you feel it deserves

And then join The Interweb before March 21st, so you can come to our Spring Social and meet other folks asking these same questions!

👋 Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today
🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media.

👩‍🎨 Get the support you need to create the brand your business deserves. Learn more about Lettering Works branding services today. (sponsored)

🌞 SUMMER MONDAYS COWORKING CLUB STARTS JUNE 9TH! — join us on Mondays & Wednesdays from 10am - 12pm CT for space to gather, work, rest + collaborate. pay-what-you-can pricing starts at $25 for all 12 sessions. learn more + register here

Consider this: What if marketing isn’t actually about getting in front of people? 🥸

Today on the podcast, I’m joined by Jay Acunzo, a writer, speaker and award-winning storyteller, who invites us to consider that marketing is all about making people care.

Tune in to learn:

Why resonance matters more than reach
How to meet people where they’re at & shift their perspective
What to do when your work doesn’t get the audience you feel it deserves

And then join The Interweb before March 21st, so you can come to our Spring Social and meet other folks asking these same questions!

👩‍🎨 Get the support you need to create the brand your business deserves. Learn more about Lettering Works branding services today. (sponsored)

Previous Episode

✨ March Biz Forecast — Launch Season, Newsletter Ads & Maybe Everything is Free Now?

Welcome to our second monthly forecast episode! This is an experiment I'm trying exclusively on the pod feed where I check in on the first Friday of each month to share a few fun marketing trends, this month's biz-care to-dos, and listener Q&A!

This month, you’ll hear:

why I'm super into newsletter ads right now
how to plan your spring sales calendar
my process for deciding what’s free and what’s paid in my business ecosystem

Plus! Some great listener comments about cultivating visibility and community off social media.

Tune in, then get in touch to share your Qs for next month...

💌 Email [email protected]

☎️ Leave a voice message at speakpipe.com/offthegrid

💞 Link love 💞 — Newsletter ads with ilovecreatives, Ann Friedman, Podcasting by the Moon, PodNews & Paved | Jessica Lackey’s List of Business Books by Women & Non-Binary Writers | Edison Research report on Black podcast listenership | Off the Grid episode 58 with Samara Bay | Everything Is Free by Gillian Welch | Kim Barman | Off the Grid episode 56 with Kristen Drozdowski

👋 Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today

🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media. ✨

Next Episode

🤷‍♀️ How Much is Enough? — Money & Social Media Part Two with Nicole Antoinette

This week on the pod, Nicole Antoinette is back to update us on how her business has changed since she left social media and took a $30k pay-cut last year.

We talk about embracing change, letting relationships evolve, and how we’re calculating our enough numbers right now.

Tune in to hear about:

What Nicole misses (& doesn’t miss) about social media
The evolution of our parasocial relationships
What we do when revenue shifts from “more than enough” to “just enough” or “less than enough”
Amelia & Nicole’s current “enough numbers”

👋 Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today

🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media.

🧲 Ready to share your work with hundreds of amazing artists and small business owners? Place an ad on Off the Grid this season! Find more info + rates here