Defining Your Needs to Focus Your Search

Join us as we chat with Niamba Baskerville, Sociology PhD candidate and current Optimization and Innovation Analyst at Kepler Group. She shares her career exploration process, as well as how she structured her internship and full-time searches around her own criteria and motivators.
Prior to beginning with Kepler Group, Niamba completed a strategy internship with Red Tettemer O’Connell + Partners. Her research involves qualitative methods, in which she collects, analyzes, and reports on a range of data to generate new insights about social phenomena. Now, she applies her understanding of media and cultural trends to help brands optimize their campaigns.