#68: The Peak-End Rule | And the supermarket that destroyed communism

11/08/21 • 21 min

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Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war.

The Science of Marketing Course: https://scienceofmarketing.teachable.com

The Science of Marketing Course: https://scienceofmarketing.teachable.com

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#67: Growing this podcast with nudge experiments | Social proof

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There are two words that strike fear into the hearts of behavioral scientists. Replication crisis. Today, many famous nudges can’t be replicated. In many cases, they were one-offs. So, rather than share studies, I wanted to run my own. Over the next four episodes, I’ll attempt to grow this show by experimenting with nudges. Listen to this episode on social proof and learn why dozens unsubscribed to my mailing list, what happened when 300,000 people saw my ad, and why everyone, from theatre lovers to Issac Newton falls for social proof.

The Science of Marketing Course: https://scienceofmarketing.teachable.com

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#69 | Reciprocity: How one nudge saved 246,184 lives

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We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people to give Nudge a 5-star review. How reciprocity optimized my £100 LinkedIn ad. And why someone left Nudge a one-star review.

The Science of Marketing Course : https://scienceofmarketing.teachable.com