What is marketing personalisation & is it getting a bit creepy?

Marketing personalisation can be a powerful tool for targeting niches and getting your message to the right people but what constitutes personal marketing and when does it start to get a little bit creepy?

In this episode on Not Another Marketing Podcast I'm taking to Andrew Hally, the Chief Marketing Officer of Bynder which is a digital asset management tool that helps marketing teams to collaborate in the cloud & store/find all their important digital assets.

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