What is marketing personalisation & is it getting a bit creepy?

07/27/20 • 23 min

Marketing personalisation can be a powerful tool for targeting niches and getting your message to the right people but what constitutes personal marketing and when does it start to get a little bit creepy?

In this episode on Not Another Marketing Podcast I'm taking to Andrew Hally, the Chief Marketing Officer of Bynder which is a digital asset management tool that helps marketing teams to collaborate in the cloud & store/find all their important digital assets.

Can I quickly mention that Not Another Marketing Podcast is totally ad free and I’d love it if you could give the podcast a quick shout on social media and subscribe via your favourite podcast app.

Can I quickly mention that Not Another Marketing Podcast is totally ad free and I’d love it if you could give the podcast a quick shout on social media and subscribe via your favourite podcast app.

Previous Episode

Improving Our Content Marketing

Content marketing is something every marketer does. It's the web pages we create and the landing pages we build but do we focus enough time on what the customer wants rather than what we want from the customer?

In this episode of Not Another Marketing Podcast I'm talking to Paxton Gray, Executive Vice President of digital market agency 97th floor.

We talk all things content and Paxton offers lots of tips and advice on how to driver better results.

During the episode Paxton mentions his keyword research webinar which you can watch here and a free advanced keyword template that you can get from here. Feel free to connect with Paxton on LinkedIn.

Can I quickly mention that NAMP is totally ad free and I’d love it if you could help me keep it that way buy giving the pod a quick shout on social media and subscribing via your podcast app.

There’s also a companion newsletter to go with the podcast called Not Another Marketing Newsletter... it’s once a month & crammed full of news, podcasts & interviews.

Next Episode

Should a business or startup launch a podcast?

A podcast can really help a small business, freelancer, solopreneur or startup build trust, authority and connect better with clients or customers. Being able to improve trust usually leads to better sales, leads and happier clients.

In this episode of Not Another Marketing I talk to Alban Brooke from podcast host Buzzsprout and he shares a huge amount of insight and knowledge.

Alban has also written an amazing guide on how to start a podcast that's been read over a million times and there's complementary videos and a podcast to go with it. You can read the guide in full here and it's a must read!

Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app. You can find more podcasts on the website.