Not Another Marketing Podcast

Check out this weeks tips. You can listen right now or download for later. Find all the tips first on my Twitter account.

If you enjoy this podcast then don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.

Here’s the tips...

1. 84% of consumers use search engines to gather information for local purchases. Update your local details
2. Don’t make people jump through hoops. Give them your content right away without unnecessary clicks
3. If you use Alias domain make sure you 301 redirect them & use the Canonical link to stop the alias outranking the original
4. Put a Social Media disaster plan in place now. If things go wrong over Xmas you need to be able to react quickly
5. Try to deal with one main key phrase or topic per page. Don’t spread yourself too thin, target a topic per page
6. Find a voice or style for your blog & stick to it. Writing as you speak is a great way to get your personality over
7. Google Analytics turns 10. Search for goals, campaigns & Analytics URL Builder to make more use of this great free tool
8. Create a Social Media content calendar. Know EXACTLY what you’re posting over the busy Xmas period. Plan ahead.
9. Reading lots of blogs will help you become a better blogger. Study what works for others & translate this to your own blog
10. Create a buyers guide ebook & give it away on your website. Make is genuine resource & you’ll attract links & build trust

Its the first podcast of the new month so that means a different colour graphic at the top of the page. This month its Pomegranate!

Here’s an in-depth look at my SEO & Social Media tip for the week ending 5th June 2015.

Don’t forget to follow me on Twitter or Facebook for daily tips and advice.

Enjoy!

1. Protect yourself from HashTag Bomb fail by using the definition link in Hootsuites search box.
2. Look at the followers tab in Twitter Analytics to see more about your followers.
3. Ignore the social media snobs. Its OK to schedule your posts but reply & react quickly.
4. Video is really important. Make that move & create some video guides, demonstrations or just a quick hello.
5. Your keywords or phrases should be what your visitors search for. Write content for what people want.
6. Check your image sizes on Twitter to make sure they look good on mobile.
7. If you sell stuff then encourage reviews. Its great for SEO, content and future customers.
8. Make your photo’s interesting. Use real people & unconventional angles then use them on your social media.
9. Cross link your pages so visitors can find things easier. Its also good for your bounce rate!
10. Run a twitter competition. Create a hashtag & promote to existing & potential customers.

Its time for 10 more SEO & Social Media tips that you can download for later or listen to right now!

If you enjoy this podcast don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.

Here’s the tips!

1. Xmas is nearly here. Start planning social media campaigns & creating content calendars NOW!
2. Be careful how many adverts you have around the top of the your website. Too many ads can effect your rankings.
3. Appearing at a business event? Follow the events followers to drum up visitors to your stand.
4. Don’t use hidden text on your website. Make sure EVERYTHING is for the user & not just the search engine.
5. Create some educational content & teach your visitors something. It doesn’t have to be highbrow, just make it worthwhile.
6. Don’t panic about the number of back-links you have. Its quality & not quantity that counts.
7. Check out Google+ communities for networking & making connections. Watch out for the blog post spam!
8. Content ideas are like gold! Use @pocket to store ideas that you find when surfing then dip in & be inspired.
9. Don’t forget to add your sitemap.xml file to Google Search Console & Bing Webmaster Tools.
10. When writing ecommerce product descriptions think about why you bought the product & write about it.

Here’s an in-depth look at the weeks SEO and Social Media tips for the week ending 29th May.

I hope they are useful and you can find all the latest tips on Twitter or my Facebook page.

Enjoy!

1. Blog about your mistakes & show others how to put things right.
2. Your title tag is seen externally in search results & on social media. Make it count!
3. Offer Social Media as one of your customer support contacts.
4. Try and get 400 words minimum on your page. Google & users love text.... but don’t waffle!
5. Feature your customers & case studies on social media.
6. Use JustUnfollow to see who’s left you. Analyse the leavers & change change tactics if you need to.
7. Use @yoast #SEO plugin for #Wordpress to get get better control over your pages.
8. Live Tweet your next event. Set up a test account to practice first.
9. Follow Google Webmaster on YouTube for stacks of video advice.
10. Cross promote across your social media. You’re on multiple platforms, so are your customers.

Welcome to episode 53 that looks at finding inspiration and ideas for your business blog.

Coming up with new ideas can be a tricky business, especially if you’re writing for the company blog so this week’s podcast looks a a few ways to generate new post ideas and never face bloggers block.

During the podcast I mention a free PDF download of 50 Blog Post Ideas For Business. Don’t worry, I won’t bombard you with emails... just one a week with an SEO or Social Media tip.

One of the tips mentions Trello which can be used as a blogging content calendar.

If you’ve enjoyed this podcast you can subscribe on iTunes, Stitcher or TuneIn and if you’ve got a moment I’d love a quick review.

Ask questions or catch up with me on Twitter or Facebook.

Thanks for listening.