SEO & Social Media Tips 20th November 2015

11/20/15 • 19 min

Check out this weeks tips. You can listen right now or download for later. Find all the tips first on my Twitter account.

If you enjoy this podcast then don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.

Here’s the tips...

84% of consumers use search engines to gather information for local purchases. Update your local details
Don’t make people jump through hoops. Give them your content right away without unnecessary clicks
If you use Alias domain make sure you 301 redirect them & use the Canonical link to stop the alias outranking the original
Put a Social Media disaster plan in place now. If things go wrong over Xmas you need to be able to react quickly
Try to deal with one main key phrase or topic per page. Don’t spread yourself too thin, target a topic per page
Find a voice or style for your blog & stick to it. Writing as you speak is a great way to get your personality over
Google Analytics turns 10. Search for goals, campaigns & Analytics URL Builder to make more use of this great free tool
Create a Social Media content calendar. Know EXACTLY what you’re posting over the busy Xmas period. Plan ahead.
Reading lots of blogs will help you become a better blogger. Study what works for others & translate this to your own blog
Create a buyers guide ebook & give it away on your website. Make is genuine resource & you’ll attract links & build trust

Check out this weeks tips. You can listen right now or download for later. Find all the tips first on my Twitter account.

If you enjoy this podcast then don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.

Here’s the tips...

84% of consumers use search engines to gather information for local purchases. Update your local details
Don’t make people jump through hoops. Give them your content right away without unnecessary clicks
If you use Alias domain make sure you 301 redirect them & use the Canonical link to stop the alias outranking the original
Put a Social Media disaster plan in place now. If things go wrong over Xmas you need to be able to react quickly
Try to deal with one main key phrase or topic per page. Don’t spread yourself too thin, target a topic per page
Find a voice or style for your blog & stick to it. Writing as you speak is a great way to get your personality over
Google Analytics turns 10. Search for goals, campaigns & Analytics URL Builder to make more use of this great free tool
Create a Social Media content calendar. Know EXACTLY what you’re posting over the busy Xmas period. Plan ahead.
Reading lots of blogs will help you become a better blogger. Study what works for others & translate this to your own blog
Create a buyers guide ebook & give it away on your website. Make is genuine resource & you’ll attract links & build trust

Check out this weeks tips. If you can’t listen now then download for later. You can find all the tips first on my Twitter account.

If you enjoy this podcast then don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.

Here’s the tips...

Google Business Pages now let you configure special business hours for Xmas & Holidays
Facebook has 8 billion video views a day. Upload direct. Don’t link from YouTube
Sales & Marketing should work together on content ideas. Sales know the questions & marketing can translate it
B2B websites with blogs generate 67% more leads than those without. Get a business blog!
Spend time on your YouTube description & tags. Time spent watching impacts your ranking
Google’s Interstitial penalty is now live. Don’t launch giant app adverts on your mobile site
People are usually looking for facts when searching online. Make sure your content offers this in a concise way
Write Acronyms in full the first time then use the abbreviation. Don’t assume people know what you’re talking about.
New Study: 80% of customer questions are missed on social media. Set up notification & use Hootsuite for monitoring
Personalise your social media content this Xmas. Use staff & customer images to make better connections

Check out this weeks tips podcast. You can listen right now or download for later. Find all the tips first on my Twitter account.

If you enjoy this podcast then don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.

Here’s the tips...

Make sure your shopping cart quantity boxes use up/down arrows on mobile. Much easier to change QTY
Decrease your Bounce Rate by cross linking & making your content more discoverable
Finding time for Social Media is difficult. Analyse your week & stop doing things that don’t work. Do Social!
Make a list of your BEST content & schedule it on social media over the next few weeks/months. Add new content to the list when it arrives
Create some downloadable guides. They hit many sweet spots including sharing, branding & link generating
Don’t forget your “Best of The Year” post. Get it ready to go soon. It could be the best images, products, tips or advice
Stop trying to target Google with your content. Target your customer instead
Twitter adds more options to its Polls. You can now add 4 options. Use polls to get feedback from your followers
Test your website & buy something from yourself on mobile. Make everything works perfectly for your customers
Spend time on your social media images this Xmas. Make sure text is readable & images are of optimum size