SEO & Social Media Tips 30th October 2015

10/30/15 • 17 min

Its time for this weeks SEO & Social Media tips. Every week I bring you an in-depth look at all my weekly tips and you can find see the tips first on my Twitter account.

If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.

Here’s the tips:

Use Social Media to build a community around your business. Brand advocacy helps increase exposure & sales
Don’t lose focus on your blog. Stick to your subject matter & only go off topic 1% of the time
Use @SocialBro to find the best engagement time for your Tweets. Post when people are active
Tag your own blog posts in @feedly to keep a list of content to promote in the future
Citations help your local SEO. Get your name, address & phone number mentioned. Don’t worry about links
Twitter Polls are coming soon but are limited to 2 answers and 24 hours. Use them to help engagement
Google possibly updated it main algorithm on 14/15th Oct. Check analytics & search console for changes
Reply to negative reviews & comments straight away. A complaint is a marketing opportunity
Yahoo! has a mobile algorithm like Google. This aim is to show mobile friendly sites on mobile
Facebook adds public posts to search. Use key phrases that are searched for in your post

Its time for this weeks SEO & Social Media tips. Every week I bring you an in-depth look at all my weekly tips and you can find see the tips first on my Twitter account.

If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.

Here’s the tips:

Use Social Media to build a community around your business. Brand advocacy helps increase exposure & sales
Don’t lose focus on your blog. Stick to your subject matter & only go off topic 1% of the time
Use @SocialBro to find the best engagement time for your Tweets. Post when people are active
Tag your own blog posts in @feedly to keep a list of content to promote in the future
Citations help your local SEO. Get your name, address & phone number mentioned. Don’t worry about links
Twitter Polls are coming soon but are limited to 2 answers and 24 hours. Use them to help engagement
Google possibly updated it main algorithm on 14/15th Oct. Check analytics & search console for changes
Reply to negative reviews & comments straight away. A complaint is a marketing opportunity
Yahoo! has a mobile algorithm like Google. This aim is to show mobile friendly sites on mobile
Facebook adds public posts to search. Use key phrases that are searched for in your post

Previous Episode

SEO & Social Media Tips Podcast 23rd October

Its time for this weeks SEO & Social Media tips. Every week I bring you an in-depth look at all my weekly tips and you can find see the tips first on my Twitter account.

If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.

Here’s the tips:

If you’ve just had a website redesign make sure the test domain is taken down quickly & use NOINDEX
If you want everyone to hear your message on Twitter put a word, full stop or character in front of the @
More than half of Google searches happen on mobile. Grab your phone right now & test your site!
Share your workspace/office on Social Media. People are nosy & like to mooch at your desk
Don’t use bullet lists AS your content. Write good content & use bullets to highlight points.
When new staff join, announce them on Social Media. Connect with your followers & show then you’re active.
Website white space is important. It makes content easier to read & keeps people on your site longer.
Cross promote your social networks. Create a schedule on Hootsuite or Buffer automate it.
Mention another blog post in every blog post! Help people discover more of your content.
Use stats in your social media posts to reinforce a point. But make it a useful stat that your followers can identify with.

Next Episode

SEO & Social Media Podcast 6th November 2015

Every week my tips podcast brings you an in-depth look at all my weekly advice and you can find all the tips first on my Twitter account.

If you find it useful then don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.

Here’s the tips:

Add a further reading section to the bottom of your blog posts for better content discovery
Facebook rules the roost in the UK with 43% of people using the platform each month
Your visitors like to skim read so make sure you create great sub headings & calls to action
If you run events make sure you add Event Schema to your site using Google’s Data Highlighter to get some rich snippets
Check Reddit & Quora for your blogs topics to get ideas for new posts
Over half of Instagram users are under 30. If this is your market you need to be there
Ecommerce stores should make sure all product descriptions are fully optimised NOW... its nearly Xmas
Check Facebook Insights to find posts that have worked in the past. Check top engagement & reach then repeat
Don’t forget to cross link your pages where it makes sense. This really helps to reduce bounce rate
Make sure you offer customer service on Social Media. Monitor your brand & respond to issues quickly