Improving Our Content Marketing

07/16/20 • 27 min

Content marketing is something every marketer does. It's the web pages we create and the landing pages we build but do we focus enough time on what the customer wants rather than what we want from the customer?

In this episode of Not Another Marketing Podcast I'm talking to Paxton Gray, Executive Vice President of digital market agency 97th floor.

We talk all things content and Paxton offers lots of tips and advice on how to driver better results.

During the episode Paxton mentions his keyword research webinar which you can watch here and a free advanced keyword template that you can get from here. Feel free to connect with Paxton on LinkedIn.

Can I quickly mention that NAMP is totally ad free and I’d love it if you could help me keep it that way buy giving the pod a quick shout on social media and subscribing via your podcast app.

There’s also a companion newsletter to go with the podcast called Not Another Marketing Newsletter... it’s once a month & crammed full of news, podcasts & interviews.

In this episode of Not Another Marketing Podcast I'm talking to Paxton Gray, Executive Vice President of digital market agency 97th floor.

We talk all things content and Paxton offers lots of tips and advice on how to driver better results.

During the episode Paxton mentions his keyword research webinar which you can watch here and a free advanced keyword template that you can get from here. Feel free to connect with Paxton on LinkedIn.

Can I quickly mention that NAMP is totally ad free and I’d love it if you could help me keep it that way buy giving the pod a quick shout on social media and subscribing via your podcast app.

There’s also a companion newsletter to go with the podcast called Not Another Marketing Newsletter... it’s once a month & crammed full of news, podcasts & interviews.

Previous Episode

Marketing Automation. The good, the Bad & the Chat Bot.

The words Marketing Automation are thrown around quite a bit and the topic can sometimes be seen as a dark art, something that only giant companies do but that's not true at all. Automating in an intelligent way can lead to better results and happier customers for any size of business.

In episode 74 of Not Another Marketing Podcast I'm talking to Mike Maynard, CEO of Napier B2B. It's a really interesting chat about email automation, chat bots and a lot more.

You can find Mike on LinkedIn and he's just launched a new B2B marketing podcast called The Marketing B2B Technology Podcast.

Can I quickly mention that NAMP is totally ad free and I'd love it if you could help me keep it that way buy giving the pod a quick shout on social media and subscribing via your podcast app.

There's also a companion newsletter to go with the podcast called Not Another Marketing Newsletter... it's once a month & crammed full of news, podcasts & interviews.

Next Episode

What is marketing personalisation & is it getting a bit creepy?

Marketing personalisation can be a powerful tool for targeting niches and getting your message to the right people but what constitutes personal marketing and when does it start to get a little bit creepy?

In this episode on Not Another Marketing Podcast I'm taking to Andrew Hally, the Chief Marketing Officer of Bynder which is a digital asset management tool that helps marketing teams to collaborate in the cloud & store/find all their important digital assets.

Can I quickly mention that Not Another Marketing Podcast is totally ad free and I’d love it if you could give the podcast a quick shout on social media and subscribe via your favourite podcast app.