Nonprofit Social Media Trends for the New Year with Hootsuite

01/22/24 • 54 min

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What type of content is most likely to inspire long-term support from your followers? How are nonprofit organizations handling the constant rise of social platforms and features? Are they jumping on the AI bandwagon? And which social platforms are they most (and least) confident will deliver a positive ROI?
Join me and the Hootsuite Social Impact Team to discuss the Social Media Trends in Nonprofits report to get answers to all these questions, plus firsthand insights, industry inspo, and all the guidance you need to be a social media innovator for the year ahead.
Get your copy of the report here: https://www.hootsuite.com/research/nonprofit-social-media-trends-report
My guests are Eva Taylor, Director of Social Impact and Laura Zubick, Social Impact Manager at Hootsuite.
Eva Taylor has over 15 years of experience creating and executing strategic programs and campaigns that connect brands and nonprofit organizations with their customers, communities and other key stakeholders. In her role as Director, Social Impact at Hootsuite, a global social media management platform, Eva creates initiatives that empower employees to give back to the communities where they live and work, including creating the award-winning Hootsuite for Good program. Alongside this, Eva leads the HootGiving Program for Nonprofits and oversees strategic partnerships, philanthropy and disaster relief. As the former Director of Global Social Marketing at Hootsuite, Eva works closely with nonprofit organizations of all sizes to harness the power of social media to innovate, adapt and leverage new ways of delivering impact worldwide.
Laura Zubick is a marketing, corporate social responsibility, and DEI professional, who is passionate about bringing stakeholders forward in a purpose-driven way. She has developed and implemented several strategic initiatives, including the award-winning Pay Up for Progress campaign to achieve pay parity. In her current role of Social Impact Manager at Hootsuite, a global social media management platform, Laura leads the organization’s employee purpose program, Hootsuite For Good, and contributes to the growth of the HootGiving Program for Nonprofits.

In this episode, we discuss:

The key insights and trends in the Nonprofit Social Media Trends 2024 report
How nonprofits can strategically allocate their time and resources on social media
How to leverage entertainment on social media to boost the bottom line
Why ROI is taking center stage and how to focus on it for maximum results
Generative AI and how to maintain authenticity in content creation

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In this episode, we discuss:

The key insights and trends in the Nonprofit Social Media Trends 2024 report
How nonprofits can strategically allocate their time and resources on social media
How to leverage entertainment on social media to boost the bottom line
Why ROI is taking center stage and how to focus on it for maximum results
Generative AI and how to maintain authenticity in content creation

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Previous Episode

How to Double Your Revenue Using Bold Thinking with Matt Scott

Nonprofits are often stuck in the status quo of fundraising, inching along towards their revenue goals and slashing programs and budgets along the way.
What if we changed the question to: “What if we had no choice but to double our revenue over the next three years with half the resources, half the human effort, half the budget? How would we do it? Go.”
This is the question that my guest aims to answer. Matt Scott is CEO of CauseMic and the author of The High Growth Nonprofit: Proven Steps to Quickly Double Your Revenue and Drive Impact. During Matt’s seven years at Team Rubicon, he took the organization from $275,000 in annual revenue to $51 million.

In this episode, Matt and I discuss:

Why reframing your organization’s growth mindset is the first step in doubling your nonprofit’s revenue in three years or less.
How nonprofits can make a better case to donors
The power of a one-page strategic plan
Ways to convince your board to embrace and implement bold ideas and thinking

Does cybersecurity seem like a terrifying topic? Well have no fear. This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. For the eighth year in a row, they are offering a free webinar to teach you and your staff exactly the steps to make your IT more secure in the New Year.
RoundTable Technology is a managed IT and cybersecurity services organization focusing almost exclusively on the nonprofit sector, with over 200 nonprofit clients. So make it your New Year’s resolution to get your entire staff FREE cybersecurity awareness training.
Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2024!

About Matt Scott
Besides being an early riser, Matt Scott is the CEO and Co-founder of CauseMic, a Portland-based consultancy helping nonprofits leverage the best-in-class for-profit methods to grow their organization. Before CauseMic, he was in your shoes as a fundraising leader on the inside of numerous young and fast nonprofits—one of which he helped take from $275,000 to $51 million in seven years. He’s a builder and a doer with a vision for scaling his company while balancing profitability with employee profit-sharing and respect.
Connect with Matt on LinkedInCheck out Cause Mic Crew on Youtube

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Next Episode

How to Leverage Technology to Support Your Mission with Sterrin Bird

My guest today is Sterrin Bird, Senior Director, Nonprofit Industry Advisor, Salesforce. Sterrin is a nationally recognized leader in the nonprofit community, with nearly three decades spent working with some of the most prestigious organizations in the country, including UCSF Medicine, Duke Medicine, American Red Cross, United Way and the March of Dimes.
She was a Chief Development Officer for 30 years In addition she founded her own consulting practice in 2010. Sterrin partners with organizations to ensure they can access the affordable creative support and counsel necessary to scale their operations — and their impact.
She’s conducted more than two-dozen capital campaigns throughout the United States with combined fundraising goals in excess of $5.5 billion. In 2020, she joined Salesforce as a Nonprofit Industry Expert.

In this episode, Sterrin and I discuss:

Why AI is not going to replace us (most of us!)
Trends in the AI space that nonprofits need to know
How nonprofits can use this technology to save time and do better work
Pitfalls and challenges in using this new technology for good
The future of tech in the sector and how nonprofits can get ready for the next wave
How we can use predictive and generative AI

Connect with Sterrin on LinkedInOther resources:

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts