
How to Create Impactful Corporate Partnerships with Tammy Charles
01/19/22 • 34 min
You may think the first step in building a corporate relations program is prospecting and calling businesses. But what about truly understanding the problem that you are solving, and the community that you serve? Creating effective corporate relationships is more than just a financial transaction. Many corporations seek to build holistic relationships with nonprofits to pursue social change.
Tammy Charles, a self-proclaimed "social change geek" (love that!) is on a mission to help nonprofits initiate, develop, and sustain their corporate relationships by producing strategic alliances that not only drive revenue but innovation and social impact. She has raised over $10 million in financial and nonfinancial capital in her career in nonprofit and consulting through building cross-sector partnerships, creating innovative business models, and helping organizations develop and craft clear strategies and goals.
Here are some of the topics we discussed:
- Ways in which you can build authentic relationships with the people and communities that you serve
- How to position your organization for major corporate investments and partnerships
- How to start building your corporate relations strategy
- Why nonprofits have to pivot away from events and galas into more innovative strategies
A Tammy quotable: "Be willing to build relationships with the people that you're serving, Build authentic relationships. Have coffee with these amazing people. Take the time to get to know them and their stories. And when you do, you'll realize that the the solutions lie within them."
Connect with Tammy:
https://twitter.com/tamcharlie
https://www.linkedin.com/in/tammycharles/
https://www.instagram.com/tammcharlie/
Website: www.iamtammy.com
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
You may think the first step in building a corporate relations program is prospecting and calling businesses. But what about truly understanding the problem that you are solving, and the community that you serve? Creating effective corporate relationships is more than just a financial transaction. Many corporations seek to build holistic relationships with nonprofits to pursue social change.
Tammy Charles, a self-proclaimed "social change geek" (love that!) is on a mission to help nonprofits initiate, develop, and sustain their corporate relationships by producing strategic alliances that not only drive revenue but innovation and social impact. She has raised over $10 million in financial and nonfinancial capital in her career in nonprofit and consulting through building cross-sector partnerships, creating innovative business models, and helping organizations develop and craft clear strategies and goals.
Here are some of the topics we discussed:
- Ways in which you can build authentic relationships with the people and communities that you serve
- How to position your organization for major corporate investments and partnerships
- How to start building your corporate relations strategy
- Why nonprofits have to pivot away from events and galas into more innovative strategies
A Tammy quotable: "Be willing to build relationships with the people that you're serving, Build authentic relationships. Have coffee with these amazing people. Take the time to get to know them and their stories. And when you do, you'll realize that the the solutions lie within them."
Connect with Tammy:
https://twitter.com/tamcharlie
https://www.linkedin.com/in/tammycharles/
https://www.instagram.com/tammcharlie/
Website: www.iamtammy.com
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Previous Episode

Stronger Than Stigma - Talking About Mental Health in the Workplace with Ian Adair
Nonprofit leaders and staff alike face unique challenges that often place a strain on their mental health. With everything that we have our plates, how can we prioritize wellness? How can we create safe places at work to have these conversations, even when we may be struggling ourselves?
My guest this week is Ian Adair - TEDx and keynote speaker, 3 time nonprofit CEO, recognized leadership and nonprofit management expert, and author. Ian brings an honest and open first-hand perspective to the topic of mental health, having faced his own anxiety and depression, and having watched family members face addiction and suicide attempts. He wrote the book Stronger Than Stigma, A Call To Action - Stories of Grief, Loss, and Inspiration to share stories of ordinary people in extraordinary situations and help break down stigmas around mental health issues.
Here are some of the topics we discussed:
- How leadership has changed in the last two years due to demographic shifts and employee expectations (and what nonprofits need to consider)
- Ways to support emerging and established leaders in this "new normal"
- The inspiration for his book and the personal story behind his own struggle
- How we can start to advocate for more mental health resources in the sector and in our own workplaces
An Ian Adair quotable: "If leaders want to be supportive, start by normalizing conversations about mental health... The goal for leaders should always be to promote the acceptance and inclusion of those dealing with a mental health related issue and they can do this by just improving support systems. They can do this by spreading awareness when possible. They can do this by creating an environment of safety for discussions to take place."
Connect with Ian:
https://www.strategy27.com/
https://twitter.com/ianmadair
https://www.linkedin.com/in/ianadair2010/His book - Stronger Than Stigma: A Call to Action: Stories of Grief, Loss, and Inspiration
Ian's TEDx Talk
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard, Facebook, GoFundMe Charity, Meals on Wheels Ameri
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
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[SOLO] Free training Tuesday!
Can social media really be done in 20 minutes per day? Yes, it can. And I’ll show you exactly how in this free training on Tuesday.
This free training will work best for nonprofits that are doing some work on social media but feel like it’s taking over their entire day and taking away from their other responsibilities.
If you can't attend live, register to get access to the recording and slides.
What we'll cover:
> Social media trends nonprofits need to consider as we enter 2022
> The four areas of social media management
> How to schedule your 20 minutes per day
> Tools to help you streamline
➡️ Register here! See you then.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Nonprofit Nation with Julia Campbell - How to Create Impactful Corporate Partnerships with Tammy Charles
Transcript
Hello, and welcome to nonprofit nation. I'm your host, Julia Campbell. And I'm going to sit down with nonprofit industry experts, fundraisers, marketers, and everyone in between to get real and discuss what it takes to build that movement that you've been dreaming of. I created the nonprofit nation podcast to share practical wisdom and strategies to help you confidently find your voice. definitively grow your audience and effectively build y
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