Learning from Failed Experiments with Daphne Tideman
11/29/23 • 26 min
Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!
In this episode, I talked to Daphne Tideman, a renowned growth consultant, mentor, public speaker, author, and specialist in helping eco-friendly and wellness direct-to-consumer startups grow faster. Daphne shares her insights on the importance of a growth mindset in both individual and organizational contexts, emphasizing the need to embrace failed experiments as opportunities for learning and improvement.
Daphne discusses her unique journey into the field of growth, starting from a background in finance to finding her passion in marketing and growth hacking. She highlights her approach to growth consulting and the importance of aligning personal values with professional work.
The conversation also touches on the concept of growth experiments, where Daphne illustrates how to effectively utilize failures as stepping stones for success. She emphasizes the importance of preparation before experiments and the need for a systematic approach to assessing and learning from outcomes.
Additionally, Daphne shares her experiences as a mentor in the GrowthMentor community, offering insights into how mentorship can help individuals and businesses thrive. She also delves into the nuances of building a growth mindset within a company, stressing the significance of management's role in fostering an environment that encourages risk-taking and learning from mistakes.
Finally, Daphne draws interesting parallels between her experience as a runner and her professional work in growth, illustrating how perseverance, dealing with failure, and understanding the difference between discomfort and pain are crucial in both domains.
Episode links:
Chapter Timestamps:
00:00:33 Introduction
00:01:23 Daphne's Journey into Growth
00:03:06 The Concept of Growth Mindset
00:07:02 Specializing in Eco-Friendly and Wellness Brands
00:09:05 The Role of Niching in Growth Consulting
00:10:11 Experiences as a GrowthMentor
00:12:09 Building a Growth Mindset in Companies
00:16:46 Utilizing Growth Experiments Effectively
00:18:14 Preparing for and Learning from Experiments
00:20:48 The Challenges and Rewards of Growth Consultancy
00:22:49 Running and Growth: Drawing Parallels
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Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!
In this episode, I talked to Daphne Tideman, a renowned growth consultant, mentor, public speaker, author, and specialist in helping eco-friendly and wellness direct-to-consumer startups grow faster. Daphne shares her insights on the importance of a growth mindset in both individual and organizational contexts, emphasizing the need to embrace failed experiments as opportunities for learning and improvement.
Daphne discusses her unique journey into the field of growth, starting from a background in finance to finding her passion in marketing and growth hacking. She highlights her approach to growth consulting and the importance of aligning personal values with professional work.
The conversation also touches on the concept of growth experiments, where Daphne illustrates how to effectively utilize failures as stepping stones for success. She emphasizes the importance of preparation before experiments and the need for a systematic approach to assessing and learning from outcomes.
Additionally, Daphne shares her experiences as a mentor in the GrowthMentor community, offering insights into how mentorship can help individuals and businesses thrive. She also delves into the nuances of building a growth mindset within a company, stressing the significance of management's role in fostering an environment that encourages risk-taking and learning from mistakes.
Finally, Daphne draws interesting parallels between her experience as a runner and her professional work in growth, illustrating how perseverance, dealing with failure, and understanding the difference between discomfort and pain are crucial in both domains.
Episode links:
Chapter Timestamps:
00:00:33 Introduction
00:01:23 Daphne's Journey into Growth
00:03:06 The Concept of Growth Mindset
00:07:02 Specializing in Eco-Friendly and Wellness Brands
00:09:05 The Role of Niching in Growth Consulting
00:10:11 Experiences as a GrowthMentor
00:12:09 Building a Growth Mindset in Companies
00:16:46 Utilizing Growth Experiments Effectively
00:18:14 Preparing for and Learning from Experiments
00:20:48 The Challenges and Rewards of Growth Consultancy
00:22:49 Running and Growth: Drawing Parallels
---
If you enjoyed the episode, please share it with a friend!
No Hacks website
YouTube
LinkedIn
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Previous Episode
Moderating Experimentation Elite with Joe Doveton and David Mannheim
Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!
This is another episode done as part of our partnership with Experimentation Elite.
In this episode, I talked to Joe Doveton, founder and CEO of Binary Bear Limited, and David Mannheim, author of "The Person in Personalization" and founder at Made With Intent, for a deep dive into the world of experimentation and conversion rate optimization (CRO).
The discussion pivots around the upcoming Experimentation Elite event in London, where both guests are set to moderate. They share their unique perspectives on the evolution of CRO, the role of personalization in the digital landscape, and the future of online retail experiences.
David discusses his journey as an author and the development of his analytical platform, Made With Intent, which aims to understand user intent for e-commerce sites.
Joe provides insights into the challenges faced by companies at the early stages of their optimization journey and emphasizes the importance of CRO as a long-term commitment rather than a short-term fix.
Links from the episode:
- Experimentation Elite
- Joe's LinkedIn
- David's LinkedIn
- Binary Bear
- Made With Intent
- The Person in Personalisation
[00:00:00] - Introducing the guests - Joe Doveton and David Mannheim
[00:01:33] - Joe Doveton on Experimentation Elite event
[00:06:14] - David Mannheim discusses his experience as a book author and his platform, Made With Intent
[00:10:17] - Joe Doveton's insights on early-stage CRO challenges
[00:14:37] - Discussion on the current trends and excitement in the CRO industry
[00:19:12] - Impact of third-party cookie removal on personalization
[00:21:49] - David Mannheim on 'Stages not Pages' in optimization
[00:25:42] - Preview of sessions at the Experimentation Elite event
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Next Episode
Customer Journey Optimization: Understanding Friction and Momentum with André Vieira
Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!
In this episode, we're thrilled to have André Vieira, the founder of Looptimize and an acclaimed expert in customer journey optimization. André delves into the complexities of creating seamless online experiences, shedding light on the nuances of customer behavior and engagement. He discusses the importance of understanding user intent, the different types of friction that can hinder customer journeys, and the transformative power of momentum in enhancing user experience.
Through this 30-minute masterclass, André will teach you how to optimize digital experiences for maximum engagement and conversion. Whether you're a seasoned professional or just starting in the digital space, this episode is a treasure trove of knowledge and strategies for elevating online customer experiences. Join us as we navigate the intricacies of customer journey optimization and learn how to craft more effective and enjoyable online interactions.
Links from the episode:
Chapters:
0:00:00 - Introduction to André Vieira and Topic Overview
0:01:09 - André's Journey in Customer Journey Optimization
0:02:10 - The Importance of Integrating Customer Experience and Customer Journeys
0:03:04 - Understanding the Smaller Manifestations of Intent in Optimization
0:04:17 - The Role of Tools in Optimizing Customer Journeys
0:05:18 - Breaking Down the Types of Friction in Customer Journeys
0:11:02 - The Friction Pyramid: A Methodical Approach to Identifying Friction
0:14:39 - Key Journey Moments and Their Impact on Optimization
0:17:24 - Integrating Offline Experiences into the Journey
0:21:47 - Practical Steps for Reducing Friction and Building Momentum
0:29:16 - Closing Thoughts and Episode Wrap-up
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