Balancing Pragmatic Change Management and Effective CRO with Tim Stewart

10/16/24 • 33 min

No Hacks: The Mindset Behind Digital Optimization and Growth

In this episode of the No Hacks Podcast, Tim Stewart shares his wealth of knowledge from 25+ years of consultancy, breaking down what Conversion Rate Optimization (CRO) really means for businesses today. Tim doesn’t just focus on the numbers—he dives into the balance between experimentation and perfection, and how making data-driven decisions can transform a business.

You'll hear practical strategies for digital optimization, insights on navigating market shifts (like the rise of low-cost competitors such as Temu), and tips for mastering stakeholder communication. Plus, Tim brings his love for Star Wars into the mix, using mentors like Obi-Wan and Yoda as metaphors for personal and professional growth.

Whether you’re a business owner, digital consultant, or just passionate about CRO, this episode is packed with valuable takeaways and stories you won’t want to miss.
00:00 Welcome to No Hacks Podcast
01:47 Experimentation Elite Event
03:32 The Role of CRO in Business Strategy
07:24 The Pragmatic Approach to Testing
09:57 Measurement and Analytics in CRO
13:36 Fixing the Funnel: A Pragmatic Approach
18:54 Challenges in CRO and Business Strategy
19:28 Identifying Problems and Providing Solutions
20:11 Delivering Hard Truths to Clients
20:48 Persuasion Techniques in Business
24:08 Sales Skills for Optimizers
28:23 The Importance of Soft Skills
30:23 Rapid Fire Questions from the Audience
33:04 Key Takeaways and Final Thoughts

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If you enjoyed the episode, please share it with a friend!
No Hacks website
YouTube
LinkedIn
Instagram

Previous Episode

Understanding User Research: Surveys, Myths, and the Role of AI with Els Aerts

Are you passionate about user research and UX optimization? Then you won't want to miss our latest episode featuring the incredible Els Aerts, a user research legend, if there ever was one!

In this episode, Els talks about her straightforward, data-driven approach to user research, tracing its evolution from the 1990s to today. With decades of experience, she offers a fresh perspective on how user research has transformed, especially with groundbreaking technologies like AI reshaping the landscape.

What You'll Learn:

The Evolution of User Research: Discover how methodologies have changed over the years and what that means for today’s UX professionals.
The Importance of Expertise: Els stresses the need for deep knowledge and warns against the pitfalls of "research theater" – where research is done more for appearances than for real insights.
Ethical Considerations: Learn about the risks of synthetic research methods and why genuine human interaction is crucial for meaningful data.
Practical Tips for Beginners: Get actionable advice on crafting effective surveys and avoiding common mistakes with flawed tools and techniques.
Dynamic Approaches to Personas: Explore why traditional personas might fall short and how frameworks like Jobs-to-Be-Done can offer more flexibility and accuracy.

Els also shares her personal journey, focusing her career on user research and offering candid thoughts on the trend of democratizing this essential practice. Whether you’re just starting out or looking to refine your skills, this episode is packed with valuable lessons and real-world insights to elevate your user research game.

🔍 Why Listen?

Gain expert knowledge from a leader in user research and UX optimization.
Understand the latest trends and technologies shaping the future of user experience.
Get inspired by real-world stories and practical advice to enhance your professional journey.

If you want to learn about user research from the best, this is the episode for you 🚀

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Next Episode

The Best Ideas Aren't the Loudest: Experimentation & Diversity with Lucia van den Brink

In this episode of No Hacks Podcast, Lucia van den Brink, co-founder of Increase Conversion Rate.com, takes us inside the world of advanced experimentation and shares why the best ideas aren’t always the loudest. With 800+ A/B tests under her belt and 25M+ visitors impacted, Lucia knows what it takes to elevate experimentation programs.

We explore her unique “Collaboration Bonus” philosophy, where every idea—whether from an intern or the CEO—adds value, fostering a culture of diverse insights that drive real results. Lucia shares her 1-2-4 Framework for brainstorming, designed to get the best ideas from everyone, introverts and extroverts alike. We also dive into scaling CRO without sacrificing quality, common pitfalls, and how to balance speed with meaningful outcomes.

If you’re ready to rethink how your team approaches experimentation, or simply looking for fresh ideas on driving innovation, this episode is packed with practical tips and inspiring insights. Tune in to discover how Lucia’s approach to inclusivity in testing can take your strategies to the next level.

00:00 Welcome to No Hacks Podcast
01:07 Meet Lucia van den Brink
01:50 The Role of Diversity in Experimentation
06:37 The One, Two, Four Framework
14:25 Implementing the Framework in Real Scenarios
18:22 Scaling Experimentation Programs with Diversity
20:18 The Importance of Humility in Optimization
20:50 Shiny New Idea Syndrome
22:01 Rapid Fire Questions
24:41 Overcoming Insecurity and Embracing Feedback
29:28 Applying Experimentation Principles to Real Life
31:31 Balancing Multiple Interests and Projects
35:50 Final Advice for Aspiring CRO Professionals

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No Hacks: The Mindset Behind Digital Optimization and Growth - Balancing Pragmatic Change Management and Effective CRO with Tim Stewart

Transcript

[00:00:00] Sani: Welcome to a new episode of No Hacks Podcast, where we share expert strategies for digital and real life optimization. This episode is about measurement conversions and change management. So I guess it will probably be a controversial one in countries like North Korea or Russia.
My guest is Tim Stewart, a digital consultant with 25 years of experience. He helps businesses drive digital transformation with CRO expertise. And beyond that, he's also a man of many talents. He's