
What It Takes To Be An Social Media Influencer With Jackie Horbrook
03/22/22 • 54 min
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This episode promises gems as the founder of Black Christian Influencers (BCI) Jackie "The Educator" Horbrook gives the behind-the-scenes of starting, growing and scaling a successful community-based business.
This is definitely one to add to your success archives. So, grab your pen and paper or favorite device and join the conversation.
What You Will Learn:
- How to know when to take a backseat to the brand
- Focus on the one thing
- The difference between a personal brand and a brand that you’re not the face of
- What a successful influencer looks like
- How to monetize as an influencer
- Do’s and don’ts of being an influencer
- What to do with people who slept on you as you were coming up
- How to get attention from those who rejected you initially
- How to audit your social media page on your own
- How to gain traction when you’re starting out on social media
- When do you know to start a second business
- The importance of automation
- The benefit of community
- What makes you a CEO
- How to use other people’s content to grow your Instagram
- How to choose your niche
- How to be successful when first starting and/or wanting to scale
This episode promises gems as the founder of Black Christian Influencers (BCI) Jackie "The Educator" Horbrook gives the behind-the-scenes of starting, growing and scaling a successful community-based business.
This is definitely one to add to your success archives. So, grab your pen and paper or favorite device and join the conversation.
What You Will Learn:
- How to know when to take a backseat to the brand
- Focus on the one thing
- The difference between a personal brand and a brand that you’re not the face of
- What a successful influencer looks like
- How to monetize as an influencer
- Do’s and don’ts of being an influencer
- What to do with people who slept on you as you were coming up
- How to get attention from those who rejected you initially
- How to audit your social media page on your own
- How to gain traction when you’re starting out on social media
- When do you know to start a second business
- The importance of automation
- The benefit of community
- What makes you a CEO
- How to use other people’s content to grow your Instagram
- How to choose your niche
- How to be successful when first starting and/or wanting to scale
Previous Episode

Should You Jump On A Trend?
Check out today’s episode as your hosts celebrate Nicki Minaj and discuss what’s poppin’ with Lil’ Wayne and his take on achieving longevity in the industry as well as 19Keys’ perspective of execution in today’s society.
Also, check out Young Guru’s blueprint to success as the supportive role behind big names such as Jay Z, Def Jam and more. So, grab something to take notes with and check it out.
What You Will Learn:
- Why it’s not always a good thing to hop on trends
- When is it best to take on a trend?
- When is it best to start a new trend?
- What about the greats should you copy?
- Why trends can sometimes delay your success.
- The importance of embracing changes in your industry.
- Trends vs. industry standards
- The importance of asking for help
- Why execution seems insignificant in today’s society
- Why being given things isn’t always a good thing
- The importance of the person behind the scenes
- The benefit of working in your genius whether it’s being the star or the support
- The call is greater than the title
- Why you feel you have to be in the spotlight
Next Episode

The Marathon Still Continues
Join your hosts as they fire off back to back lessons as they cover the late, great Nipsey Hussle!
Nipsey's life continues to give us the most amazing blueprint as to how to think and operate our brands and businesses.
Check out this episode with a friend, colleague, or family member, and be sure to have a way to catch all the gems they’re dropping to help you to navigate in the business and branding world!
What You Will Learn:
- The importance of knowing your industry model to eliminate guessing games.
- Attach innovation to a business model that works.
- Demand allows for innovation.
- The importance of building a strong following of loyal fans.
- How creative can you get with monetizing your connection?
- You have to know your numbers.
- The importance of partnering as a business instead of as an individual.
- You can’t pass down the talent, but you can pass down the process.
- Treat your business like the vision, not what it looks like right now.
- The benefit of systems in helping your creative genius.
- The thing that’s keeping you from the next level.
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