
Change
03/18/21 • 57 min
With Guest Samantha Wills.
At just 21, Samantha Wills founded her own global self-titled jewellery company. Starting from her kitchen table in Bondi with an in-demand jewellery party-plan business, Samantha gained her first big break at Australian Fashion Week in 2004. She was thrust into the spotlight as a stream of celebrities were photographed wearing her pieces - Drew Barrymore, Rihanna, Taylor Swift, Pink. But when some of her earrings were selected to appear in Sex and The City, the young designer relocated to New York to build the brand on an international stage.
After Samantha’s early recovery from $80k debt she turned over her first million by age 26. The business went from strength to strength, building a cult following. But in 2019 Samantha stunned the world with the brand’s seemingly sudden closure, at its peak as a multi-million-dollar company.
Samantha, after many years of ignoring symptoms of pain, finally took herself to a doctor and was diagnosed with endometriosis and was operated on immediately. Samantha shares openly about this so that it may this serve as an important reminder to always listen to our bodies, no matter how busy we may be.
Following Samantha's journey, from being named a breakout star by The New York Times to barely being able to breathe on a hotel room floor she has put all of her story down on paper, Of Gold and Dust is so much more than a business memoir. In her unique, confessional tone, Samantha tells the intimate details of her life and business, sharing her truths with a rare rawness and vulnerability.
Samantha has spent the last decade in New York City. Having just returned home to Australia, she now resides in NSW as a creative director and keynote speaker.
In today's episode we focus on Change, and the positive impact it can have, how to embrace it and why.
Follow Samantha on Instagram and visit her website: Samantha Wills
Of Gold and Dust by Samantha Wills, Allen and Unwin, RRP $32.99, OUT NOW.
For Australian orders: Available any good bookstore.
For all International orders: Book Depository
Thank you for listening! Subscribe now and if you loved this episode make sure to give it a review and rating ( hopefully 5 stars ) and share it with other women in business too.
Follow Justine on Instagram to keep up to date with her journey and more. For all things mymuybueno, head to The mymuybueno Group here too.
#mymuybueno #mymuybuenowomen #eatlivelearn
Hosted on Acast. See acast.com/privacy for more information.
With Guest Samantha Wills.
At just 21, Samantha Wills founded her own global self-titled jewellery company. Starting from her kitchen table in Bondi with an in-demand jewellery party-plan business, Samantha gained her first big break at Australian Fashion Week in 2004. She was thrust into the spotlight as a stream of celebrities were photographed wearing her pieces - Drew Barrymore, Rihanna, Taylor Swift, Pink. But when some of her earrings were selected to appear in Sex and The City, the young designer relocated to New York to build the brand on an international stage.
After Samantha’s early recovery from $80k debt she turned over her first million by age 26. The business went from strength to strength, building a cult following. But in 2019 Samantha stunned the world with the brand’s seemingly sudden closure, at its peak as a multi-million-dollar company.
Samantha, after many years of ignoring symptoms of pain, finally took herself to a doctor and was diagnosed with endometriosis and was operated on immediately. Samantha shares openly about this so that it may this serve as an important reminder to always listen to our bodies, no matter how busy we may be.
Following Samantha's journey, from being named a breakout star by The New York Times to barely being able to breathe on a hotel room floor she has put all of her story down on paper, Of Gold and Dust is so much more than a business memoir. In her unique, confessional tone, Samantha tells the intimate details of her life and business, sharing her truths with a rare rawness and vulnerability.
Samantha has spent the last decade in New York City. Having just returned home to Australia, she now resides in NSW as a creative director and keynote speaker.
In today's episode we focus on Change, and the positive impact it can have, how to embrace it and why.
Follow Samantha on Instagram and visit her website: Samantha Wills
Of Gold and Dust by Samantha Wills, Allen and Unwin, RRP $32.99, OUT NOW.
For Australian orders: Available any good bookstore.
For all International orders: Book Depository
Thank you for listening! Subscribe now and if you loved this episode make sure to give it a review and rating ( hopefully 5 stars ) and share it with other women in business too.
Follow Justine on Instagram to keep up to date with her journey and more. For all things mymuybueno, head to The mymuybueno Group here too.
#mymuybueno #mymuybuenowomen #eatlivelearn
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode

Overcoming Adversity
Trigger Warning: This podcast covers sensitive subjects, surrounding childhood trauma, sexual abuse and rape. This may be triggering to listeners with similar experiences.
Justine shares her story of the adversity she has overcome to get to where she is today in this heartfelt, candid and vulnerable episode. Her story is truly inspiring. Justine talks openly about her very difficult journey, how she healed herself through the years that came by and how she became stronger and more resilient from every challenge faced, leading up to her to decision to change her life, chase her happiness, and no longer tolerate bad people in her world.
This led to her vision for mymuybueno, her core values and philosophy, to create a company based around the two areas of her life that ultimately healed her, good food and good people, taking her from dark to light, and being at the heart of what makes her unwavering drive, standards and vision for the company, and who she is, so unique.
May her incredible and breathtaking story inspire, empower and help you to realise that no matter what adversities are or have been thrown at you in life, that you can and will get through them, and what and who you will become on the other side, will be stronger and happier for it, for you to live in your own authentic truth and be able to reach all the potential you have and so much more.
If you have been affected by this episode, or if you are a survivor of childhood trauma, sexual abuse, rape, please contact:
https://napac.org.uk
Support line: 0808 801 0331
https://www.havoca.org/survivors/
If you loved this episode make sure to give it a review, rating (hopefully 5 stars) and share it with other women in business and those you know it will help and inspire.
Follow Justine on Instagram to keep up to date with her journey and more. For all things mymuybueno, head to The mymuybueno Group here too.
#mymuybueno #mymuybuenowomen #eatlivelearn
Hosted on Acast. See acast.com/privacy for more information.
Next Episode

Working Mama
Today Justine shares all about being a working Mama. Juggling all the balls even harder in order to manage both, the realties, the benefits, the sacrifices. Sharing her own experiences with her two boys, from birth to now, and how it has worked for her over these past seven years while still growing her company and brand, handling hurdles along the way, and being able to share herself properly so that both the business and boys get the best from her. As well as sharing on the times when others may judge you, as always Justine shines light on all the realities.
Plenty to resonate with, to inspire and boost you, and draw insight, perspective and give you a boost in this episode especially if you are a working mother, and even if you're not.
Thank you for listening! Subscribe now and if you loved this episode make sure to give it a review and rating ( hopefully 5 stars ) and share it with other women in business too.
Follow Justine on Instagram to keep up to date with her journey and more. For all things mymuybueno, head to The mymuybueno Group here too.
#mymuybueno #mymuybuenowomen #eatlivelearn
Hosted on Acast. See acast.com/privacy for more information.
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