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My Curious Colleague ~ CPG CX

My Curious Colleague ~ CPG CX

Denise Venneri

My intent is to Educate, Celebrate and Elevate the Consumer Relations function in CPG (Consumer Product Goods) companies, especially for Brand Specialist and Analysts roles and responsibilities... !
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Top 10 My Curious Colleague ~ CPG CX Episodes

Goodpods has curated a list of the 10 best My Curious Colleague ~ CPG CX episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to My Curious Colleague ~ CPG CX for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite My Curious Colleague ~ CPG CX episode by adding your comments to the episode page.

PART 2 of my conversation with my colleague Jeanne Jones is ready to go... So, do take a listen to S3 Ep39 of the My Curious Colleague Podcast...!

⭐ Jeanne has pretty much done it all - CX Operations Leader for several decades, raising a family, filed for a patent and now... a published author.

And Thank you, Jeanne...

--- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message
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My Curious Colleague ~ CPG CX - S1 E8 Eileen Troise - Manager of Consumer Relations at Beiersdorf, Inc.
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06/15/21 • 25 min

In this Episode, I talk with Eileen Troise, Manager of Consumer Relations at Beiersdorf, Inc. who has been a Leader in the Consumer Relations space for the past 30+ years spanning 5 CPG (Consumer Product Goods) organizations. We talk about her switch in industry and the various hybrid models she has led as it relates to front line reps support (in-house & outsourced) and reporting (in-house & consultants). Do take a listen...!

--- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message
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🎀Hello my curious colleagues! This week I’m curious about...Benchmarking Social Media Engagement, Systems & Operation Team’s Leadership. To help me, learn...we've got my colleague – @Rakeb Araya - System Project and Operations Manager at @General Mills Consumer Care...! Rakeb is a true Consumer Relations devotee, just like me, and I couldn't be more excited to welcome her to the show. Get ready for an informative conversation!

Join us for this episode (Ep 92) packed with valuable best practices benchmarking. So don't miss out – click on the link now! 🎧

Podcasts links here:

🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/my-curious-colleague/id1565590157

🦒Spotify: https://open.spotify.com/show/2NmNkE7c2qqPpnHI7mTais

Key Highlights:
🚀 Leading the Social Media Engagement Team: Discover Rakeb's passion for social media and how she played a pivotal role in establishing and leading General Mills' Social Media Engagement Team. She shares how they evolved from just listening and reporting to engaging directly with consumers worldwide!

🌍 The Power of Cross-Functional Collaboration: Rakeb shares insights into the magic that happens when consumer affairs teams work hand-in-hand with Marketing, Regulatory, Labeling teams & Community Managers. It truly takes a village to provide top-notch customer support!

🎯 Navigating Challenges: Dive into the world of consumer inquiries and how Rakeb's team categorizes and handles various types of engagements based on risk levels. Learn how they leverage Salesforce and a robust Knowledge Base to ensure consumers get accurate and timely responses.

💜 Rakeb’s non-profit organization shout out goes to People Serving People, the largest emergency shelter for families experiencing homelessness in Minnesota. Appreciate her sharing that organization...! www.peopleservingpeople.org

So... thank you Rakeb for joining me on S4 Ep92 – Full Episode out now on the My Curious Colleague podcast. P.S. And listen to my episode with General Mills’ Consumer Care Lead, Brian Schalk...They are a dynamic duo! Brian’s S3 Ep43 link here: https://media.transistor.fm/b00a9102/d9198f24.mp3

As always, thank you for all for your support My Curious Colleagues Community...!

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#Podcast #ConsumerRelations #GeneralMills #SocialMediaEngagementCare #CPGCX #CPG

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This week on the @My Curious Colleague podcast (Ep 95), I’m CURIOUS about... chatbots/virtual assistants...! To help me with this is my guest and colleague @Joe Mazur, Director Consumer Care at @Michelin North America. We’re digging in to Michelin’s online chatbot/virtual assistant named "Mitch." So fun... so don’t miss out listening 🎧 to this one...!

Podcasts links here:

🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/my-curious-colleague/id1565590157

🦒Spotify: https://open.spotify.com/show/2NmNkE7c2qqPpnHI7mTais

Transcript here: https://share.transistor.fm/s/4c94c13b

Key highlights:

ü Vendor and Technology: Michelin uses Rule based AI - a chatbot software, to power Mitch working with a BPO (Business Process Outsourcing) company called Foundever.com to manage the chatbot.

ü Evolution and Learning: Over time, Mitch's capabilities have evolved based on the questions and interactions it receives. The team continually refines Mitch's responses and knowledge base based on user queries and feedback. That seems hard...! But Joe breaks it down for us...!

ü Pre-Purchase Assistance: Mitch primarily handles pre-purchase inquiries, guiding customers through the tire selection process, providing information on specifications, and directing them to dealers for purchases.

ü User Experience and Training: Mitch's initial appearance on the website was adjusted to provide a more subtle and user-friendly experience. The chatbot's training involves analyzing user interactions and improving its responses, with a focus on addressing common user queries.

ü Improving Customer Experience: Mitch has not only reduced call volume but has also contributed to a better user experience on the Michelin website and surprisingly now...Generates Revenue: Mitch has been utilized to send leads to the "buy now" button on Michelin's website, generating revenue by guiding customers to dealers for tire purchases.

💜 Joe’s non-profit organization shout out goes to the Harvest Hope Food Bank www.harvesthope.org Harvest Hope Food Bank is one of the organizations that Michelin supports in Greenville, SC whihc provides food and resources to people in need. Love that one, Joe...!

So... thank you Joe for joining me on S4 Ep95 – Full Episode out now on the @My Curious Colleague podcast.

As always, thank you for all for your support My Curious Colleagues...!

💲Ad colleague (Liquid I.V.):

Ready to shop better hydration, use my special link https://zen.ai/SinqBS8cKs39-6K30by4J74mczzMi1puDBVjpsZcu-M and use my special code at checkout [code: MYCURIOUSCOLLEAGUE ] to save 20% off anything you order.

#businesspodcasts #consumerelations #customerexperience #chatbots #CPGCX #CPG #socapinternational


💲Ad colleague (Liquid I.V.):

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My Curious Colleague ~ CPG CX - S2 Ep20 DTC & CBD w/Cathy Grimes, Co-Founder of AllayBox
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10/26/21 • 34 min

DTC? CBD? Are you familiar with these acronyms? As a Consumer Relations professional, would you like to know a bit more?

I connect with a dear colleague (& college friend) to tap into her knowledge about recently standing up a DTC (direct to consumer) online business AND one that is focused on CBD products à 2 areas that I know all of us in consumer relations are looking to understand better in the event we’re tapped to support these efforts for our organizations.

💜 So... I’m so grateful to Cathy Grimes, Co-Founder of AllayBox, for joining me on S2 Ep 20

Our chat is like learning more about the Back-end standing up of a DTC online business (think – website software, bank/payment software, pivoting to add Marketplace feature) AND a quick view of some of the types forms/formats of wellness CBD products in her portfolio, insurance needs, age restrictions etc for CBD businesses. Not to mention, Cathy’s vision for consumer care.

Promo Code... Cathy is offering 15% off any order on allaybox.com. Go to www.allaybox.com/MCC

As always, thank you for your support...!

#backaftermyhealthjourney #MyCuriousColleague #AllayBox #customerservice #CPGCX #caringdeeplyforyourconsumers

--- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message
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My guest on the podcast is Karalyn Naiburg, former Quality Executive across a myriad of CPG organizations

What’s cool about Karalyn’s background is that her experience spans Product Development, Consumer Relations AND Quality... And I was lucky enough for work for her in Consumer Affairs at Campbell Soup. So we caught up and talked about our favorite subjects...and I’m hoping you’ll find value in our conversation...!

She schools me in who sets the specifications for products – I always thought it was Quality but it’s not. And she takes a tough stance on who in the organization should work with and inform Consumer Relations on new co-mans, ingredient suppliers etc. In lighter moments – hehe – we talk collaborating and communicating with QA on the Reason Code Hierarchy, Consumer Relations report ideas to support the Quality organization and Tips on working together with Quality as a Consumer Relations Professional.

💜 So... thank you Karalyn for joining me on S2 Ep27 coming out this Tuesday, 12/14/21, on the My Curious Colleague podcast.

As always, thank you My Curious Colleague Community (MCC) for your support...!

#backaftermyhealthjourney #MyCuriousColleague #QualityAssurance #customerexperience #CPGCX #caringdeeplyforyourconsumers #qa

--- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message
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Wanna get ready to think “out of the box” to support Innovation Teams in your R&D organizations...? Maybe a little refresher or primer on Design Thinking as part of the Innovation process...? If so, then listen in to thoughts and tangible tips from my colleague @Susan Mayer, Innovation Lead Food/Ag at RTI Innovation Advisers and a former leader at several CPG companies.

PS. Susan is a Certified Food Scientist with tons of business application knowledge...!

As always, thank you for your support Listeners...!

--- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message
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My guest this week on the My Curious Colleague Podcast is my colleague, Jon Cox, Sr. Manager, Consumer Affairs | Marketing at the Wellness Pet Company. This is 2nd in my series of talking the Consumer Care function as part of guests' career paths. (Yes-He was on the podcast last week talking opening about Recalls)

💜 Jon has been a leader in the Consumer Care space And... has recently served as Chair-Elect of SOCAP (the Society of Consumer Affairs Professionals) & currently serves as SOCAP’s Chairperson.

So... thank you Jon for joining me on S3 Ep36 on the My Curious Colleague podcast.

#MyCuriousColleague #Consumercareleadership #careers #customerexperiencemanagement #CPGCX #caringdeeplyforyourconsumersandtheirpets #SOCAPinternational

--- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message
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My Curious Colleague ~ CPG CX - S2 Ep30 My Guests' Volunteer "Shout Outs" from Season 1
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01/02/22 • 9 min

I've been so grateful in 2021 - to Heath care providers on a public level AND to my health care providers on a personal level during my health journey. So I've been hoping to give back more in 2021 and began asking my guests what organizations they'd want to give a Volunteer Shout-out to. So join me in revisiting their Season 1 volunteer organizations mentioned.

AND thank you to the following for their time and sharing of their talent with me in Season 1:

@susan baranowsky

@marie shubin

@lisa diehl

@kyle spittler

@eileen troise

@jane freiman

@dan gingess

--- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message
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👨🏼‍🎓 This week, I had an insightful conversation with Bill Hartford, VP of Business Development at The Connection Company, on how text and chat technologies are supporting student enrollment in higher education. We explored how text and chat platforms are transforming the way colleges and universities engage prospective students and boost enrollment rates.

Here are the key takeaways from our chat w/stats per Bill:
🔑 Boosting Enrollment with Speed & Personal Touch:
• Immediate engagement through live chat makes universities 400x more likely to secure enrollments within the first 5 minutes of contact. Fast response time is critical!

🔑 Texting Takes It Further:
• Texting allows schools to re-engage prospective students, with up to 15% conversion after 30 days – creating valuable opportunities for long-term connections.

🔑 Empathy & Expertise Over Chatbots:
• Live agents, with real-time access to a school’s knowledge base, offer a higher level of personalized, empathetic service compared to AI chatbots, which ultimately drives more enrollments.

🔑 Flexibility for Both Students and Agents:
• The Connection Company supports 24/7 engagement with flexible scheduling for their agents, which is key to their success in serving a diverse, remote workforce.

If you’re curious about how text and chat technologies can improve your lead engagement strategies, check out my conversation with Bill Hartford. Don’t miss this opportunity to rethink how you connect with prospective students ... AND, if how this might inform your channel strategies in other industries ie CPG! 🎧

Bill's (ie William's) LINKEDIn link: linkedin.com/in/xpertvendor

Thanks again Bill for sponsoring this episode...!

#highereducation #texting #leadgeneration #customerengagement #cpgcx #podcast #innovations #studentenrollment #textmarketing #customerengagement #leads #enrollment #studentrecruitment #digitaltransformation #edtech #educationtechnology #remoteagents #studentengagement #educationmarketing #marketingstrategies

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FAQ

How many episodes does My Curious Colleague ~ CPG CX have?

My Curious Colleague ~ CPG CX currently has 121 episodes available.

What topics does My Curious Colleague ~ CPG CX cover?

The podcast is about Marketing, How To, Podcasts, Education, Business and Cpg.

What is the most popular episode on My Curious Colleague ~ CPG CX?

The episode title 'S1 E3 Feat. Marie Shubin, Consumer Care Executive & Interim President of SOCAP' is the most popular.

What is the average episode length on My Curious Colleague ~ CPG CX?

The average episode length on My Curious Colleague ~ CPG CX is 22 minutes.

How often are episodes of My Curious Colleague ~ CPG CX released?

Episodes of My Curious Colleague ~ CPG CX are typically released every 7 days.

When was the first episode of My Curious Colleague ~ CPG CX?

The first episode of My Curious Colleague ~ CPG CX was released on Apr 28, 2021.

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