MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF - THE MASTER'S VOICE PODCAST | Mukesh Kalra, CEO - ETMONEY: Simplifying the financial journey for new-age India

THE MASTER'S VOICE PODCAST | Mukesh Kalra, CEO - ETMONEY: Simplifying the financial journey for new-age India

12/02/21 • 44 min

MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF

In this, the 39th episode of The Master’s Voice podcast series, passionate entrepreneurial leader, Mukesh Kalra – CEO of ETMONEY, speaks with Pavan R Chawla about India’s largest app for financial services that is simplifying the financial journey of new-age Indians. Consumers use ETMONEY to invest in zero-commission Direct mutual funds for Free, protect their families with unique Insurance solutions & use ETMONEY Credit Card to take instant loans at low-cost.

Mukesh, a passionate entrepreneurial leader who brings more than 15 years of experience in building businesses and products from scratch in the Fintech, consumer, internet and mobile advertising spaces, has helped grow ETMONEY at 350% yearly on the back of multiple innovative solutions to reach more than 10 million users from more than 1400 Indian cities and towns, driving more than INR 20,000 crores of non-payment annual transaction volume on its platform.

Before heading ETMONEY, Mukesh was one of the core members at InMobi and helped build it from concept into the world’s largest independent mobile ad network. He then launched his own fintech firm, Moneysights, which was later acquired by Times Internet, Times Group. And over the last 5 years, of course, Mukesh has led ETMONEY to be one of the largest and fastest growing investments and wealth management firms in the country.

In this episode, Mukesh speaks of his own Fintech journey and that of ETMONEY – from concept to launch to its current growth. He speaks, also, of the current investment trends and Fintech landscape in India and the future outlook. Mukesh speaks of the investing habits and behaviours of the new generation of investors joining the investment bandwagon, and shares very interesting information about ETMONEY users, along with the excellent category-defining USPs of the service.

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Previous Episode

THE MASTER'S VOICE PODCAST | B Surendar, COO & Director, Red FM -- Evangelizing FM Radio

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In this, the 38th episode of The Master’s Voice podcast, Pavan R Chawla brings you a conversation with one of FM Radio’s finest professionals, B Surendar - Chief Operating Officer & Director, Red FM network. One of the thought leaders in the FM radio industry in India, Surendar, over the past 16 years, has been playing an important role in helping shape the success of the Red FM radio network, which has grown in India from 7 stations in 2005 to nearly 70 stations now across the country, reaching around 52 million listeners.

In this episode, Surendar shares his views and provides multiple insights that would not only help inform and educate young professionals but also inspire peers who, like he himself, are working to evangelize the FM Radio industry in India.
Surendar outlines his interesting education and early career graph, and shares how he transitioned from working with reputable, research-oriented pharma companies, and how he eventually found himself at the Indian Express, which marked the beginning of his beloved and successful media career. He speaks of the impact of the pandemic on the FM Radio industry.
He also busts some myths about the Radio industry, and discusses the need to evangelize the medium. Surendar is upbeat about the great power and relevance, and potential of Radio, which he says, is poised for strong growth in India

Surendar is active in industry forums and has been a part of many award-winning initiatives for the network. He is also known for his penchant for building teams, mentoring revenues, and maintaining high standards of business ethics and integrity. He has an MBA in Marketing, and had a stint with pharma MNCs Organon & Hoffmann-La Roche before moving to the media industry in 1996. His personal interests include world affairs , sports , movies , music and travelling.

During his more than 25 years of senior-management experience in the media industry, Surendar has earned peer respect as a turnaround specialist by handling tough assignments with aplomb and consistently achieving top- and bottom-line objectives of the companies he has worked with.

First, follow us on Facebook, Twitter, Linkedin, Instagram.
Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

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THE MASTER'S VOICE PODCAST | Simran Hoon, CEO - TheQ

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In this, the 40th episode of The Master’s Voice, I bring you a conversation with someone I’ve always admired -- in equal measure for her career and professional achievements in the Media & Entertainment space, and for the kind of wonderful person she is - Simran Hoon, Chief Executive Officer at The Q India. She is one of the youngest women in a senior C-level leadership role in M&E in India.

Before joining The Q, Simran was Executive Vice President and Head of Ad Sales at Viacom18, where the team successfully established COLORS channel as the leader in revenue amongst all Hindi general entertainment channels. Simran, who brings 25 years of stellar workex to TheQ, has worked in various leadership positions at leading media and entertainment conglomerates such as Zee Entertainment Enterprises, Star India and Sony Entertainment Television, where, incidentally, both of us were colleagues as part of the team that launched Sony Entertainment Television in India.

The Q, as we know, is a truly unique offering that aims to cut the clutter in linear television, and for which Simran, after she took over, has helped build a strong and robust entertainment ecosystem. Under her custodianship, the Hindi general entertainment channel has witnessed exponential growth in the industry with several milestones.

The Q takes the best of curated content from social and digital to the family television set. And this exciting offering primarily targets the Tier 2 and 3 cities and towns, and, of course, by virtue of its content, is relevant and interesting to the Tier 1 markets too.

Simran speaks about The Q, its biggest USPs, the kind of audiences it appeals to and its growth curve since launch in India on the back of the power of special, angular, different-from-run-of-the-mill-Hindi-GEC content.
She recalls launching a GEC during the pandemic without much marketing at all, and how the channel has grown since its launch on DD FreeDish.
Simran speaks of the The Q’s content strategy across curation, creation and acquisition, and the opportunities and challenges of formatting an FPC for a channel that doesn’t dish out only the usual 3-breaks-4-segments kind of 23-minute episodes dished out in half-hour slots. She also shares how advertisers have responded to The Q, and gives us a little whiff of some exciting future plans across digital and regional

As CEO at The Q, Simran leverages her experience and insights to provide strategic direction to create new opportunities for the company and to drive organizational growth.

With a Post Graduate Diploma in Marketing Management (PGDMM)

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Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.