MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF - THE MASTER'S VOICE PODCAST | B Surendar, COO & Director, Red FM -- Evangelizing FM Radio

THE MASTER'S VOICE PODCAST | B Surendar, COO & Director, Red FM -- Evangelizing FM Radio

11/24/21 • 38 min

MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF

In this, the 38th episode of The Master’s Voice podcast, Pavan R Chawla brings you a conversation with one of FM Radio’s finest professionals, B Surendar - Chief Operating Officer & Director, Red FM network. One of the thought leaders in the FM radio industry in India, Surendar, over the past 16 years, has been playing an important role in helping shape the success of the Red FM radio network, which has grown in India from 7 stations in 2005 to nearly 70 stations now across the country, reaching around 52 million listeners.

In this episode, Surendar shares his views and provides multiple insights that would not only help inform and educate young professionals but also inspire peers who, like he himself, are working to evangelize the FM Radio industry in India.
Surendar outlines his interesting education and early career graph, and shares how he transitioned from working with reputable, research-oriented pharma companies, and how he eventually found himself at the Indian Express, which marked the beginning of his beloved and successful media career. He speaks of the impact of the pandemic on the FM Radio industry.
He also busts some myths about the Radio industry, and discusses the need to evangelize the medium. Surendar is upbeat about the great power and relevance, and potential of Radio, which he says, is poised for strong growth in India

Surendar is active in industry forums and has been a part of many award-winning initiatives for the network. He is also known for his penchant for building teams, mentoring revenues, and maintaining high standards of business ethics and integrity. He has an MBA in Marketing, and had a stint with pharma MNCs Organon & Hoffmann-La Roche before moving to the media industry in 1996. His personal interests include world affairs , sports , movies , music and travelling.

During his more than 25 years of senior-management experience in the media industry, Surendar has earned peer respect as a turnaround specialist by handling tough assignments with aplomb and consistently achieving top- and bottom-line objectives of the companies he has worked with.

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In this episode, Surendar shares his views and provides multiple insights that would not only help inform and educate young professionals but also inspire peers who, like he himself, are working to evangelize the FM Radio industry in India.
Surendar outlines his interesting education and early career graph, and shares how he transitioned from working with reputable, research-oriented pharma companies, and how he eventually found himself at the Indian Express, which marked the beginning of his beloved and successful media career. He speaks of the impact of the pandemic on the FM Radio industry.
He also busts some myths about the Radio industry, and discusses the need to evangelize the medium. Surendar is upbeat about the great power and relevance, and potential of Radio, which he says, is poised for strong growth in India

First, follow us on Facebook, Twitter, Linkedin, Instagram.
Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Previous Episode

Dr Duane Varan - CEO-Founder MediaScience; ex director Disney Media & Advt Lab

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This, the 37th episode of The Master’s Voice on MediaBrief.com features someone who’s in an area of advertising wherein consumer attitudes, opinions and reactions are carefully collected, analyzed, tallied, and held up to the light – Dr Duane Varan, Ph.D., CEO and Founder of MediaScience; former director of Disney’s Media & Advertising Lab; professor at the Audience Lab at Australia’s Murdoch University, and has is a pioneer in the field of market research. Dr Duane is in conversation with Pavan R Chawla on MediaBrief.com

A graduate of UT Austin, Dr. Varan’s privately-held companies are on the cutting-edge of tracking persuasion: MediaScience, a global pioneer in lab-based research integrating neurometrics, facial coding, eye tracking, reaction latency testing and other advanced methods including AI and machine learning, and HARK Connect,its QualTechTM qualitative research streaming and AI platform.

Overall Duane leads a team of more than 50 researchers, project managers, developers, strategists and planners -- many holding advanced degrees – and working out of offices in New York, Chicago and their headquarters in Austin.

Simply put, Duane and his team are experts when it comes to better understanding the emotional dimensions of how people react to media, advertising and consumer brands.

In the process, Dr Varan’s companies have moved to the forefront of transforming market research into something that goes beyond the stereotype of the boring online survey. “We’re trailblazers at MediaScience,” Duane says. “We think of ourselves as part of a movement to elevate the very atmosphere in which media and marketing research is conducted.”

Duane understands intrinsically that when it comes to measuring consumer reaction, people need objectivity. “We all lack direct access to our own emotional encounters,” he observes. “So we have to measure human emotion directly – which you can do, drawing on things like skin conductivity, heart rate, facial expression analysis, eye tracking, even EEGs.”

Anyone in the business of marketing, and in the quest for inputs to help the most effective marketing, must reach out to Duane and his team. And on this episode of The Master’s Voice, Duane, as both -- a business- and thought-leader -- has a compelling story to tell, and a roadmap for achievement that I’m convinced the professionals who listen to The Master’s Voice would find informative and inspirational.

Duane is the incisive professional who’s provided detailed and insightful guidance on questions as varied as Is my ad campaign more ef

First, follow us on Facebook, Twitter, Linkedin, Instagram.
Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Next Episode

THE MASTER'S VOICE PODCAST | Mukesh Kalra, CEO - ETMONEY: Simplifying the financial journey for new-age India

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In this, the 39th episode of The Master’s Voice podcast series, passionate entrepreneurial leader, Mukesh Kalra – CEO of ETMONEY, speaks with Pavan R Chawla about India’s largest app for financial services that is simplifying the financial journey of new-age Indians. Consumers use ETMONEY to invest in zero-commission Direct mutual funds for Free, protect their families with unique Insurance solutions & use ETMONEY Credit Card to take instant loans at low-cost.

Mukesh, a passionate entrepreneurial leader who brings more than 15 years of experience in building businesses and products from scratch in the Fintech, consumer, internet and mobile advertising spaces, has helped grow ETMONEY at 350% yearly on the back of multiple innovative solutions to reach more than 10 million users from more than 1400 Indian cities and towns, driving more than INR 20,000 crores of non-payment annual transaction volume on its platform.

Before heading ETMONEY, Mukesh was one of the core members at InMobi and helped build it from concept into the world’s largest independent mobile ad network. He then launched his own fintech firm, Moneysights, which was later acquired by Times Internet, Times Group. And over the last 5 years, of course, Mukesh has led ETMONEY to be one of the largest and fastest growing investments and wealth management firms in the country.

In this episode, Mukesh speaks of his own Fintech journey and that of ETMONEY – from concept to launch to its current growth. He speaks, also, of the current investment trends and Fintech landscape in India and the future outlook. Mukesh speaks of the investing habits and behaviours of the new generation of investors joining the investment bandwagon, and shares very interesting information about ETMONEY users, along with the excellent category-defining USPs of the service.

First, follow us on Facebook, Twitter, Linkedin, Instagram.
Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.