MVP - The Master's Voice Podcast | Anupam Gurani, CMO, LEAD, India's School EdTech Unicorn
02/02/22 • 37 min
My guest in this, the latest episode of MVP – The Master’s Voice Podcast, is someone who brings solid Sales and Marketing experience from some great brands he’s worked with, and today leads the crucial marketing function at a Unicorn -- Anupam Gurani, Chief Marketing Officer of the Unicorn, School EdTech major LEAD.
Anupam, who has more than 18 years of experience, working in various roles across Marketing, Digital Marketing, P&L management, Brand building, Sales, Key Account Management and Channel marketing, oversees the overall Marketing strategy and vertical at School EdTech major LEAD, where he also plays a significant role in accelerating business growth in existing as well as new markets.
LEAD serves more than 3,000 budget private schools in more than 400 cities. LEAD has been playing a major role in transforming school education in India and more important, narrowing learning gaps for more than 1.2 million students. LEAD is the first School EdTech player to enter the Unicorn club with a series E funding $100 million US Dollars, standing at a valuation of $1.1 billion.
The conversation, pegged on LEAD’s high-decibel, multi-media campaign to boost admissions for budget private schools, is a deep-dive chat on the campaign, and moves on to broader insights for marketing professionals on the insights and learnings a professional of Anupam’s excellent experience brings to the table.
And speaking of experience, well, before joining LEAD, Anupam was Senior Vice President & Head Sales at Disney+Hotstar, where he built the Digital Ad Sales Business and played a key role in strategic business decisions for the company. He has also worked with Vodafone India, where he led the Sales & Marketing team. And before that, Anupam spent over a decade, working in India & South East Asia with Reckitt Benckiser & Google, where he drove adoption of digital platforms for top FMCG clients. At Reckitt Benckiser (for Dettol), Anupam was involved in various roles across the Sales & Marketing functions.
This alumnus of IIM Bangalore and Delhi College of Engineering is a voracious reader and fitness enthusiast who loves cooking, and in this episode.
Come, join our conversation, as Anupam shares the nuances and finer points of the LEAD campaign, his experience of leading Marketing at LEAD, and some of the learnings, particularly during the lockdown, which he shares for the befit of both – younger marketing professionals and his peers. And more.
So join Anupam Gurani, CMO of the Unicorn School EdTech Major LEAD, and me, Pavan R Chawla, Founder-Editor of MEDIABRIEF.COM, on the latest episode of the MVP series. Thank you for your time.
Want to pitch someone to be featured?
We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:
- First, follow us on Facebook, Twitter, Linkedin, Instagram.
- Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.
Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
My guest in this, the latest episode of MVP – The Master’s Voice Podcast, is someone who brings solid Sales and Marketing experience from some great brands he’s worked with, and today leads the crucial marketing function at a Unicorn -- Anupam Gurani, Chief Marketing Officer of the Unicorn, School EdTech major LEAD.
Anupam, who has more than 18 years of experience, working in various roles across Marketing, Digital Marketing, P&L management, Brand building, Sales, Key Account Management and Channel marketing, oversees the overall Marketing strategy and vertical at School EdTech major LEAD, where he also plays a significant role in accelerating business growth in existing as well as new markets.
LEAD serves more than 3,000 budget private schools in more than 400 cities. LEAD has been playing a major role in transforming school education in India and more important, narrowing learning gaps for more than 1.2 million students. LEAD is the first School EdTech player to enter the Unicorn club with a series E funding $100 million US Dollars, standing at a valuation of $1.1 billion.
The conversation, pegged on LEAD’s high-decibel, multi-media campaign to boost admissions for budget private schools, is a deep-dive chat on the campaign, and moves on to broader insights for marketing professionals on the insights and learnings a professional of Anupam’s excellent experience brings to the table.
And speaking of experience, well, before joining LEAD, Anupam was Senior Vice President & Head Sales at Disney+Hotstar, where he built the Digital Ad Sales Business and played a key role in strategic business decisions for the company. He has also worked with Vodafone India, where he led the Sales & Marketing team. And before that, Anupam spent over a decade, working in India & South East Asia with Reckitt Benckiser & Google, where he drove adoption of digital platforms for top FMCG clients. At Reckitt Benckiser (for Dettol), Anupam was involved in various roles across the Sales & Marketing functions.
This alumnus of IIM Bangalore and Delhi College of Engineering is a voracious reader and fitness enthusiast who loves cooking, and in this episode.
Come, join our conversation, as Anupam shares the nuances and finer points of the LEAD campaign, his experience of leading Marketing at LEAD, and some of the learnings, particularly during the lockdown, which he shares for the befit of both – younger marketing professionals and his peers. And more.
So join Anupam Gurani, CMO of the Unicorn School EdTech Major LEAD, and me, Pavan R Chawla, Founder-Editor of MEDIABRIEF.COM, on the latest episode of the MVP series. Thank you for your time.
Want to pitch someone to be featured?
We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:
- First, follow us on Facebook, Twitter, Linkedin, Instagram.
- Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.
Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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![undefined - The Master's Voice Podcast [MVP] | Priya Chakravarty, Sr Director – HR at Essar Capital Ltd on keeping a major workforce reassured, inspired, productive](https://storage.googleapis.com/goodpods-images-bucket/episode_images/6a3569b5814710cffb8a4a727cbc7517c0a186d281950f275bc62c041509a1bd.avif)
The Master's Voice Podcast [MVP] | Priya Chakravarty, Sr Director – HR at Essar Capital Ltd on keeping a major workforce reassured, inspired, productive
Our very special guest on this episode of MVP, the Master’s Voice Podcast -- our series based on conversations with MVPs (Most Valued Players) across important sectors of the Industry -- is Priya Chakravarty, Senior Director – HR at Essar Capital Limited!
Essar Capital is at the threshold of another big growth spurt, and of course, its biggest strength has always been its People, and as Senior Director – HR, Priya plays a crucial role in strengthening the People practices across Essar Capital.
Priya is responsible for managing HR for International businesses and Corporate Functions, and also handles Learning & Development there. So, championing and empowering the diverse talent required at Essar Capital Limited across multiple sectors and sub sectors and levels is a large and truly complex mandate that Priya has been excelling at delivering on.
A post-graduate in Organisational Dynamics from the University of Pennsylvania, Priya deploys rich learnings from more than 20 years of experience in Human Resources, bringing in to bear her work experience from across industries like Manufacturing, Pharma, IT and Retail. In her previous assignment as Chief People Officer – Hometown & Ezone, Priya was responsible for driving a transformational HR agenda that focused on organisational culture, building a talent pipeline, and initiating and aligning all people practices to business achievement.
In this, the 42nd episode the Master’s Voice Podcast, our MVP conversation ranges across how Priya and her team rose to meet the first shock and challenge of the lockdown and how they kept all Essarites reassured, protected, connected and productive. Priya speaks of how her HR team at Essar Capital Ltd worked to get the individual and collective mindsets to a place of comfort with change, which, she says, became the bedrock for engagement, productivity, reassurance and protection.
Priya speaks of important deployments such as real-time communication, the in-house Radio Essar, empowering of employees with the tech and training to continue working from home comfortably and effectively, also providing them with ppen communication channels with doctors, counsellors, leaders and management, plus substantial work on renewing learning methodology by building digital training programs and creating an ecosystem of learning partners to produce and deliver content rapidly to a broad base of employees.
So here's a fascinating account of how Priya Chakravarty, Senior Director - Human Resources at Essar Capital Ltd, and her team kept employees informed, engaged reassured and productive. I hope you find it as insightful and beneficial as I did.
Tha
Want to pitch someone to be featured?
We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:
- First, follow us on Facebook, Twitter, Linkedin, Instagram.
- Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.
Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
Next Episode
MVP - The Master's Voice Podcast | K E Ranganathan, MD - Roca Bathroom Products Pvt Ltd
This, the 44th episode of MVP- The Master’s Voice Podcast – our series based on conversations with MVPs (Most Valued Players / Professionals) across important sectors of the Industry – features K E Ranganathan, Managing Director - Roca Bathroom Products Pvt Ltd, the 100% subsidiary of the Spain-based Roca Group which is a world leader in the definition of the bathroom space. Ranganathan speaks with Pavan R Chawla, Founder-Editor of MediaBrief.com.
Ranga – as he is fondly called – heads the global Roca brand’s India operations and tells me how he has helped the India team lead in revenue growth across the massive 175-plus global markets Roca footprint.
Ranga holds in paramount importance the legendary Akira Mori’s 5H values-attitudes-focus string of Humility, Humanity, Humour, Hope, and Health. And also believes that that there are no dull markets. Only dull managers.
Ranga is a graduate in commerce from Madras University, an Associate of Institute of Chartered Accountants of India (ICAI) and an Associate member of the Institute of Company Secretaries of India (ICSI). He is also a Fulbright Scholar, and comes with more than 33 years of experience in finance, accounting, business planning, strategy, marketing & sales.
Ranga has held senior positions in various companies in Murugappa Group and TVS Group.
Not new to Roca Bathroom Products Pvt. Ltd, Ranganathan joined Murugappa Group in 1994 where he was Head of Finance for Parryware division and later took charge of the Sales & Distribution division. During his stint with Parryware, Ranga brought a whole new perspective by refurbishing the key processes and focusing on result orientation, leading to sales growth at a CAGR of 25%.
In 2005, Ranganathan headed Parryware business as the CEO and played a key role in transforming the business into a Joint Venture company with Roca Spain.
Ranga works closely on creating new strategies and opportunities to drive growth and further consolidate the company’s leadership position, and does that surrounded by toilets and bathroom fittings most of his working day.
In this episode, he speaks about the journey and growth of Roca and Parryware in India, how they tackled the pandemic, the USPs of the brands and the most popular products, his marketing beliefs and strategies and some interesting campaigns, plus his outlook for the subsectors he operates in, and also offers an extended piece of advice for youngsters that I believe everyone professional will find very useful. And more.
So join me in my chat with K E Ranganathan, MD – Roca Bathroom Products Pvt Ltd for an insights-filled conversation. With
Want to pitch someone to be featured?
We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.
So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:
- First, follow us on Facebook, Twitter, Linkedin, Instagram.
- Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.
Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.
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