EXCLUSIVE PODCAST | Phil Hardman of BBC Studios - The best of British creativity for the content market

11/01/21 • 38 min

MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF

In this, the 35th episode of The Master’s Voice on MediaBrief.com, I bring you a conversation with Phil Hardman, Senior Vice President and General Manager of BBC Studios Asia. BBC Studios, as we know it, is the global content company with British creativity at its heart, and in India too, has been amongst the most respected creators of content production and sales empowerment for television, and now the OTT space too.

Phil – who took over as GM for BBC Studios Asia after his roles leading the BBC’s commercial strategy across Asia and Greater China, and the BBC’s China business for the first half of 2020 – shares interesting insights about the Studio’s recent re-launch of its popular children’s channel CBeebies in India after 8 years, the characteristics of the overall Asia market and the uniqueness of the India market within it and BBC Studios India the content and associations it has created and driven so far, his outlook for India and the region; a bird’s-eye-view of the OTT transformation and growth during the pandemic; how the formats business adapted to the pandemic, and current and upcoming format trends. He also speaks about supporting platform partners and the associations and partnerships BBC Studios India has in the India market, including with Sony BBC Earth, and others.

So, for insights from Phil Hardman based upon his extensive knowledge of, and experience in, the South- and South-East Asia, South Korea and Japan markets, tune in to this episode of The Master’s Voice. We give you Phil Hardman, Senior Vice President and General Manager of BBC Studios Asia.

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Previous Episode

THE MASTER’S VOICE PODCAST | Alok Tandon, CEO - INOX Leisure Ltd

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My distinguished guest on The Master’s Voice podcast series is Alok Tandon, Chief Executive Officer, Inox Leisure Ltd -- an industry leader and statesman for the massive theatrical exhibition of Entertainment industry in India, We caught up in anticipation of cinema halls reopening across the entire state of Maharashtra on Friday, the 22nd of October. Thank God It's Friday, again. At long last.

In this episode, Alok speaks of INOX’s readiness for the reopening of cinema halls across Maharashtra on 22nd October. He speaks of the SOPs, INOX’s plans, and how the strong combination of cinema halls reopening in the festive season with a stellar lineup of movie releases for movie lovers vaccinated and waiting to watch films on the big screens will help the flat-lined business find its feet and recover very quickly.

Alok also reflects on the terrible lock-down period, and how it impacted the greatest, most loved form of passion entertainment for families across India - ie, cinema-hall movie watching. He also shares his views on industry matters such as exclusive (release) windows and areas where the cinema/theatrical business needs government- and industry support for.

And more.

In this, the 34th episode of The Master’s Voice podcast series, featuring Alok Tandon, CEO – INOX Leisure Ltd, in conversation with me.

Tune in for Alok’s excellent insights into the theatrical exhibition business that is the mega brick-and-mortar behemoth that delivers the heart and soul of that great passion format of entertainment – movies. Which are best enjoyed only on the big screen in cinema halls, which alone can bring alive the spectacular, incomparable experience of the great passion genre that is cinema in India.

Alok has more than three decades of experience across the Entertainment, Hospitality and Pharmaceutical industries, and instrumental as he has been in setting up and growing businesses across genres, brings great insights from his vast experience in strategy, growth and innovation. And has been instrumental in growing INOX to one of the largest and most significant multiplex chains of India.

Ever since he joined INOX Leisure Ltd in 2001 as Vice President-Technical, when the company was in start-up mode, till this day more than two decades after, Alok, as a member of the start-up team of INOX, spearheaded the organization for two decades from scratch to a footprint of more than 650 screens across India. Alok has helped INOX Leisure achieve strong market share with continued business growth. Throughout, Alok has steered the growth momentum, building on the ethos of INOX around the three pillars of ‘Luxury’, ‘Technology’ and ‘

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Next Episode

EXCLUSIVE PODCAST | Abbas Akhtar, Chief GM - Brand & PR, BPCL, on Mission Comms at a purpose-driven Maharatna entity

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My guest on this, the 36th episode of The Master’s Voice podcast series from MediaBrief.com is a distinguished expert, Abbas Akhtar, Chief General Manager Brand & PR at Bharat Petroleum Corporation Limited (BPCL), where he has held and shone in the position for the past two years. However, Abbas brings a total of 34 years’ experience to his complex, demanding, and what he describes as ‘very fulfilling responsibility’ of leading Corporate Communications at BPCL – one of India’s biggest Maharatna giants.

In his current role, Abbas is responsible for building the communication strategy and planning and executing it across platforms while maintaining integrity across all marketing and communication initiatives of the company.

Apart from handling Corporate Public Relations & Brand, Abbas has also had experience in heading marketing activities of Highway retailing and leading brand initiatives in the Retail Business Unit encompassing retail fuel stations pan India.

Abbas Akhtar has also worked extensively in the Aviation Fuel Industry, representing Bharat Petroleum, and has developed command over almost all the facets pertaining to Jet Fuel Marketing and Operations.

In this episode of The Master’s Voice, Abbas speaks of the size and scale of BPCL and the purpose that it drives, and which drives it, in the service of India.

He speaks of how the BPCL brand promise of ‘Innovation, Care & Reliability’ is ingrained in the company’s DNA, and how the team has been gearing up to take it to new levels.

Abbas shares BPCL‘s Comms philosophy and beliefs during COVID, and the company’s campaigns and initiatives to communicate its mission, commitment and purpose – all of which have helped BPCL keep literally fuelled and powered, the nation’s ‘wheels’ to keep it growing.

Abbas also shares insights from the company’s purpose-driven campaigns. He also speaks of the kind of media and marketing mix BPCL uses to reach out to both — its massive consumer base across India, as also to its associates and the businesses that partner it across the length and breadth of the country.

Abbas, who handles a mandate that is as complex as it is crucial, also shares how he organizes and manages teams working across a large number of complex verticals, and how BPCL is well served by its Umbrella Branding Strategy. Young marketers seeking to arm themselves for the fast evolving digital marketing space, will find helpful insights on what Abbas believes they need to brush up on to remain relevant and grow.

All this, and more, from the soft-spoken, passionate and accomplished Abbas Akhtar, Chief General Manager – Brand & PR at BPCL

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Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

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