
91- Mike Matthews- How to Become a Fitness Influencer, the Training, Mentality and Business Building
03/26/18 • 73 min
Mike Matthews, host of the Muscle for Life Podcast as well as the author of Bigger, Leaner, Stronger, joins us today to chat with Ben about building a fitness business, how to maintain a killer figure and make the most of your time. Ben and Mike dive deep on the training, mentality and steps to become a fitness influencer. Time Stamps- 5:30- What to expect when you are getting absolutely shredded. 7:00- Calories in Calories out? How our overall health effects fat loss and the challenges of tracking macros. 11:50- Mike’s thoughts on muscle loss during extreme dieting. 16:00- Ben’s experience with fat gain while fasting. 20:15- Mike’s cut process. How he prepares for appearances and photoshoots when he has to look shredded. 26:00- Bigger, Leaner, Stronger- the story behind Mike’s book and how it came to fruition. 29:45- Bigger, Leaner, Stronger- the synopsis. 30:30- Why Mike is an advocate for compound lifting. Squats, deadlifts and benchpress. 35:00- How to train “the outliers” the people who don’t naturally fit a traditional exercise. 40:10- Mike’s advice for people who are trying to start a business and his marketing tips for new businesses. 48:45- Taking responsibility for you actions. The guys thoughts on self responsibility. 55:15- Content Marketing- Mike’s thought on the future of marketing. 59:20- MuscleforLife.com- What’s next for Mike’s online platform. 62:00- Mike’s book recommendations.
Mike Matthews, host of the Muscle for Life Podcast as well as the author of Bigger, Leaner, Stronger, joins us today to chat with Ben about building a fitness business, how to maintain a killer figure and make the most of your time. Ben and Mike dive deep on the training, mentality and steps to become a fitness influencer. Time Stamps- 5:30- What to expect when you are getting absolutely shredded. 7:00- Calories in Calories out? How our overall health effects fat loss and the challenges of tracking macros. 11:50- Mike’s thoughts on muscle loss during extreme dieting. 16:00- Ben’s experience with fat gain while fasting. 20:15- Mike’s cut process. How he prepares for appearances and photoshoots when he has to look shredded. 26:00- Bigger, Leaner, Stronger- the story behind Mike’s book and how it came to fruition. 29:45- Bigger, Leaner, Stronger- the synopsis. 30:30- Why Mike is an advocate for compound lifting. Squats, deadlifts and benchpress. 35:00- How to train “the outliers” the people who don’t naturally fit a traditional exercise. 40:10- Mike’s advice for people who are trying to start a business and his marketing tips for new businesses. 48:45- Taking responsibility for you actions. The guys thoughts on self responsibility. 55:15- Content Marketing- Mike’s thought on the future of marketing. 59:20- MuscleforLife.com- What’s next for Mike’s online platform. 62:00- Mike’s book recommendations.
Previous Episode

90- Viada, Shallow- The Mindset of Success and Pushing the Limits of Human Performance
Alex Viada and Dr. Jordan Shallow are back for another great episode of the Muscle Expert Podcast. This time around they join Ben in discussing what it takes to be great. Being an elite athlete has it’s struggles and for these three it is no exception. This episode they talk about staying focused during the lulls of the process, the evolution of your training, what separates good from great and how Ben stays motivated now that he isn’t training for the Olympia. 2:10- Why Alex has decided to participate in a double Iron Man race. Pursuing an end result that looks impossible from the outside. 5:15- The Process. How to approach an impossible task. How to prepare for worst case scenario when pursuing a world class endeavor. 9:45- Earning the right to be world class. 12:35- The highlight reel vs the buildup. Why it takes discipline and dedication to achieve crazy feats not just what you see on Instagram. 15:00- How to know what’s next. When is it time to change your process? 17:00- Information is always good. Finding out what doesn’t work for you is just as important and finding out what does. 19:15- How to take inventory of your training and where you stand. 23:15- “If you love it let it kill you.” The mentality of becoming the best version of yourself. How being told that he “has great potential” is what drives Alex. 27:15- Pursuing your passion. Why so many people don’t strive to fulfill their potential. 31:30- How the guys found what drives them. 35:30- How to deal with the loss of what drives you. 36:45- Motivating your clients to do the not glamorous part of the process. 39:00- Dealing with your haters and using your failures. 42:30- The next step mentality. Dealing with what is out of your control. 43:30- What separates good from great. 44:50- The importance of failure. 47:00- Finding your motivation. Navigating the struggle to get motivated when you don’t have an end goal. 49:00- Excellence is a transferrable skill. How to move your drive from one skill to another. 50:00- Changing from a solo sport to group goals.
Next Episode

92- Dr. Ralph Esposito- The Man Doc’s Deep Dive on Testosterone
Dr. Ralph Esposito is one of the leading physicians in the field of testosterone optimization. Dr. Esposito gives us one of our deepest dives to date on testosterone, the negative effects of t replacement, environmental factors that effect testosterone, and the link between estrogens, testosterone and prostate cancer. 3:45- What is low testosterone? Do your T numbers matter or is free testosterone more important? 6:30- The importance of free testosterone. 8:15- What is DHT? Does it deserve it’s bad reputation? 10:00- The limits of testosterone therapy. What are the alternatives to testosterone replacement therapy? 13:45- Clomid to boost testosterone. 17:15- How important are androgen receptors in regards to testosterone? Are functioning receptors the key to test absorption? 19:45- SARMS to open androgen receptors. 21:10- HCG and boosting testosterone production. 24:45- The correlation between the prostate, testosterone and prostate cancer. 31:00- How to monitor your prostate health. 32:30- Methods to reignite testosterone production after years of use. 36:00- The importance of sleep for testosterone production. Studies find that quality sleep can have the same effect as replacement therapy. 38:35- Strength training to increase T levels. 41:00- The link between the libido and testosterone levels. What are the other factors that effect libido besides testosterone? 45:00- “Stop looking at porn and start meditating”. How porn can effect libido and become a supplement for stress relief. 49:00- Environmental and nutritional supplements to optimize testosterone. The detriments of phytoestrogens to your testosterone. 54:45- The importance of eliminating xenoestrogen toxins. 58:00- The actionables. Dr. Esposito’s tips that you can use every day to optimize your testosterone.
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