
MWH 153 : Building Mums With Hustle: Your Questions Answered
10/14/18 • 49 min
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MWH 152 : Don’t Make These Mistakes When Marketing Your Events with Jade McKenzie of Event Head
Don't Make These Mistakes When Marketing Your Events Did you know that you can reap some BIG success from planning small events? You totally can! Not only that, but you can really see events level up your biz and you as an entrepreneur. #ItsAWinWin Plus, events are a great way for you to network and grow your tribe! I seriously love speaking at and attending various events for businesses. I've attended so many, and I keep being blown away by how much truly goes into each event from the planning to the marketing and so on. So I wanted to take a bit to chat with an expert on event planning, and give you some seriously actionable tips and strategies to ensure your next event is a major success! LET'S GET INTO IT I see a lot of women in my tribe having a go at running some events, and I just thought about how I wanted to help you take your events to the next level with this podcast episode! Today's guest is Jade McKenzie, owner of Event Head. She is 5 x internationally award winning event professional and business coach with over 15 years’ experience in event management and business development in the corporate, not for profit and entrepreneurial sectors. Jade specialises in working with entrepreneurs and businesses ranging from start-ups to multi-millionaires who want to create successful and sustainable events. THE RECAP During this episode, Jade is going to chat with us all about the role events play in growing your brand and business, how to plan a successful event for your biz, and the biggest mistakes people make when marketing their events and how to avoid them. 1. Introducing Jade! I seriously love Jade's energy, and I cannot wait for you to get to know her in this section. Key Points We Discussed: Who is Jade McKenzie? What is Jade's biz journey? How did Jade found her biz? 2. Using Events To Grow Your Brand Events are a great way to position yourself as a leader in your niche, while also showing your potential customers what your vibe is so that they can connect with you on a deeper level! You can seriously use events to grow your brand, and in this section, Jade is spilling the details on how. Key Points We Discussed: How to plan events if you're an introvert? You have to show up and be present. Do what is good for you. Know what is the best scenario for you. Focus on the outcomes. Why you should approach everything from a place of service? What roles does Jade see events playing in growing a brand and business? How do events position you as a leader in your niche? What is the importance of knowing the objectives of your event? 3. Planning Your Events When planning your events there are some classic do's and don'ts! In this section, I picked Jade's brain to get her best and most actionable tips for planning a successful event. Key Points We Discussed: What are the do's of planning a successful event? You have to know your why. Plan effectively. Do quality work. What are the don'ts of planning a successful event? Plan your event bit by bit (6-8 weeks). Don't wait until the last minute! Don't exceed your budget! Be resourceful. Connect with every single person in the room in a meaningful way. Don't let anyone leave without saying hi or goodbye. When planning your event, don't do it all by yourself. 4. Marketing Your Events If you want to host a successful event, then you've got to market it properly! In this section, Jade is sharing how you can get more people to attend your event and she's letting us in on the biggest mistakes people can make (and ways to avoid them!). Key Points We Discussed: What are some of the biggest mistakes people can make? Being realistic around numbers. Lack of urgency. Why should people buy their ticket now? Forgetting to focus on the benefits of your event. Budget - Not setting a budget is a huge mistake! How can biz babes avoid these mistakes? Why you must be marketing and promoting your events?
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MWH 154 : Overcoming Fears to Grow Your Business With Confidence with Stacy Tuschl of She’s Building Her Empire
Overcoming Fears to Grow Your Business With Confidence We all want to have an impact, that's why we're mums with hustle! We are hustling to change the world and make a difference in our tribe's lives. But in order to have impact, you've got to bust through your fears and start growing your business with CONFIDENCE. I'm super excited to share today's episode with you because today's guest is phenomenal and a total wealth of knowledge. LET'S GET INTO IT I am all about helping women unapologetically be themselves and build their empires, most of them with a baby on their hip, and so it's my pleasure to be interviewing today's guest who is also extremely passionate about doing the same for female entrepreneurs! Today's guest is Stacy Tuschl. Stacy is the founder and creator of She’s Building Her Empire where she helps empower women to raise their standards in business and in life. She started her first business in her parents’ backyard and turned her hobby into a seven-figure company she still runs today. This amazing biz lady is a podcaster, bestselling author, wife and mom of two. THE RECAP During this episode, Stacy is going to spill some actionable tips to help you overcome fear while growing your business and team effectively, and why she believes you must start using video and live video in your marketing strategy. 1. Introducing Stacy! Stacy is quite the definition of an entrepreneur who has diversified her life. I can't wait for you to get to know her! Key Points We Discussed: Who is Stacy Tuschl? What is Stacy's biz journey? How did Stacy found her biz? 2. Growing Your Business Growing your business means you have to bust through your fears to have impact and you've got to get comfortable delegating and outsourcing. Yep, you've got to start growing your team! Key Points We Discussed: What fears did Stacy struggle with when growing her business? How can you overcome fears to grow your business? Put yourself out there. Fall in love with your vision more than your fear of putting yourself out there. Surround yourself with people doing big things Get comfortable with being uncomfortable. Why should you focus on growing your team? What are Stacy's top tips for growing a team? 3. Going Live I'm a huge fan of live video and utilising it to create authentic and meaningful relationships with my tribe. In this section, Stacy is going to share her insight into why she loves going Live and what her best tips are to help you master hitting that live button. Key Points We Discussed: Why is live video the fastest way to connect with your audience? How is using video essential for your marketing strategy? What are Stacy's top tips for going live? Challenge yourself, start with going live 1x per week. Start pre-recording videos if live scares you. Don’t focus on the numbers. Use interviews as a way to make connections. BONUS Stacy is offering Mums With Hustle Podcast listeners access to her FREE Masterclass: Stacy's 4 Step Framework to a Digital Product that Sells! Download Now WRAP UP Huge thank you to Stacy for being an amazing podcast guest and touching on so many important topics! As always, if you're feeling brave I want you to take a picture of you or your surroundings, yourself or your surroundings and tag me @mumswithhustle in your Instagram Stories showing me how you get your hustle on - 'cause hustling is NOT a dirty word. Don’t miss out of what hundreds of women are already accessing to build the business of their dreams and create the life they desire! Join the waitlist for the next intake of my Social Method Society which re-opens in November. Anyone who is on the waitlist, is entered into the draw to win a year's membership into the society for FREE! CONNECT WITH STACY Stacy would love for you to connect with her and tune into the She's Building Her Empire Podcast! Website: www.shesbuildingherempire.com Instagram: @stacytuschl Facebook: @stacytuschl
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