Mums With Hustle Podcast - MWH 152 : Don’t Make These Mistakes When Marketing Your Events with Jade McKenzie of Event Head

MWH 152 : Don’t Make These Mistakes When Marketing Your Events with Jade McKenzie of Event Head

10/07/18 • 54 min

Don't Make These Mistakes When Marketing Your Events Did you know that you can reap some BIG success from planning small events? You totally can! Not only that, but you can really see events level up your biz and you as an entrepreneur. #ItsAWinWin Plus, events are a great way for you to network and grow your tribe! I seriously love speaking at and attending various events for businesses. I've attended so many, and I keep being blown away by how much truly goes into each event from the planning to the marketing and so on. So I wanted to take a bit to chat with an expert on event planning, and give you some seriously actionable tips and strategies to ensure your next event is a major success! LET'S GET INTO IT I see a lot of women in my tribe having a go at running some events, and I just thought about how I wanted to help you take your events to the next level with this podcast episode! Today's guest is Jade McKenzie, owner of Event Head. She is 5 x internationally award winning event professional and business coach with over 15 years’ experience in event management and business development in the corporate, not for profit and entrepreneurial sectors. Jade specialises in working with entrepreneurs and businesses ranging from start-ups to multi-millionaires who want to create successful and sustainable events. THE RECAP During this episode, Jade is going to chat with us all about the role events play in growing your brand and business, how to plan a successful event for your biz, and the biggest mistakes people make when marketing their events and how to avoid them. 1. Introducing Jade! I seriously love Jade's energy, and I cannot wait for you to get to know her in this section. Key Points We Discussed: Who is Jade McKenzie? What is Jade's biz journey? How did Jade found her biz? 2. Using Events To Grow Your Brand Events are a great way to position yourself as a leader in your niche, while also showing your potential customers what your vibe is so that they can connect with you on a deeper level! You can seriously use events to grow your brand, and in this section, Jade is spilling the details on how. Key Points We Discussed: How to plan events if you're an introvert? You have to show up and be present. Do what is good for you. Know what is the best scenario for you. Focus on the outcomes. Why you should approach everything from a place of service? What roles does Jade see events playing in growing a brand and business? How do events position you as a leader in your niche? What is the importance of knowing the objectives of your event? 3. Planning Your Events When planning your events there are some classic do's and don'ts! In this section, I picked Jade's brain to get her best and most actionable tips for planning a successful event. Key Points We Discussed: What are the do's of planning a successful event? You have to know your why. Plan effectively. Do quality work. What are the don'ts of planning a successful event? Plan your event bit by bit (6-8 weeks). Don't wait until the last minute! Don't exceed your budget! Be resourceful. Connect with every single person in the room in a meaningful way. Don't let anyone leave without saying hi or goodbye. When planning your event, don't do it all by yourself. 4. Marketing Your Events If you want to host a successful event, then you've got to market it properly! In this section, Jade is sharing how you can get more people to attend your event and she's letting us in on the biggest mistakes people can make (and ways to avoid them!). Key Points We Discussed: What are some of the biggest mistakes people can make? Being realistic around numbers. Lack of urgency. Why should people buy their ticket now? Forgetting to focus on the benefits of your event. Budget - Not setting a budget is a huge mistake! How can biz babes avoid these mistakes? Why you must be marketing and promoting your events?

Previous Episode

MWH 154 : Overcoming Fears to Grow Your Business With Confidence with Stacy Tuschl of She's Building Her Empire

We all want to have an impact, that's why we're mums with hustle! We are hustling to change the world and make a difference in our tribe's lives. But in order to have impact, you've got to bust through your fears and start growing your business with CONFIDENCE.
I'm super excited to share today's episode with you because today's guest is phenomenal and a total wealth of knowledge.

LET'S GET INTO IT
I am all about helping women unapologetically be themselves and build their empires, most of them with a baby on their hip, and so it's my pleasure to be interviewing today's guest who is also extremely passionate about doing the same for female entrepreneurs!

Today's guest is Stacy Tuschl. Stacy is the founder and creator of She’s Building Her Empire where she helps empower women to raise their standards in business and in life. Stacy started her first business in her parents’ backyard and turned her hobby into a seven-figure company she still runs today. Stacy is a podcaster, bestselling author, wife and mom of two.

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Next Episode

MWH 153 : Building Mums With Hustle: Your Questions Answered

Building Mums With Hustle: Your Questions Answered This celebratory episode features my amazing co-host and husband, Karl (you may know him as Mr. Hustle) and we're chatting all about how we began building Mums With Hustle and what our entrepreneurial journey has been like up until now. LET'S GET INTO IT Pop the champagne or dive into a smoothie bowl because this it the third anniversary of the Mums With Hustle Podcast! During this episode, we are chatting all about how we began building Mums With Hustle and this episode contains the answers to several questions that my tribe asked me via Instagram and my free private Facebook Group - The Mums With Hustle Biz Club - about how Karl and I grew our empire. 1. The Beginning of Mums With Hustle Damn, I hustled when building Mums With Hustle. It wasn't easy! But I'm so grateful for everything we've achieved in these last three years. Key Points We Discussed: How did you build the business in the beginning with young children? When did Tracy work, and how did she get it all done? Tracy hustled during nap times. She recorded podcasts at night (8PM) when Ethan was in bed. How did Tracy manage FOMO when she had to work while Karl got to hang with the boys? Why you need to be very conscious about where you are choosing to spend your time? 2. Working at MWH A lot of ladies wanted to know when Karl and I work, so here I'm sharing our schedule and how we knew it was time to bring Karl into the business full-time. Key Points We Discussed: How many days do we work and when? We committed to working three days a week - Tuesday, Wednesday, Friday. We work from 9-5 on those three days. Thursdays are our overflow days. When did we know that it was time to bring Karl home and into the business full-time? You just know - especially when the nerves feel exciting, that's your intuition speaking. We knew we would make it work because of our self-belief. Ultimately, it was Karl who knew it was time because his family meant more to him than the day job did. Before taking the leap, you have to know that you have a strategic plan to support your family. 3. Generating a Steady Income People tend to think about self-employment as they do the hourly job they're coming from. When it comes to self-employment, the income is not predictable. So generating a steady income took a bit of time for us. Key Points We Discussed: When did we start generating a steady income? What was the business model that we had in the first couple of years of MWH? How did the money we made go back into the business? WRAP UP The podcast episode that we referenced throughout this episode is: Doing Business With Your Husband - Behind The Scenes at MWH We'd love to know what your favorite Mums With Hustle Podcast episode of all time is! Tag me @mumswithhustle in your IG Stories and let me know. Don’t miss out of what hundreds of women are already accessing to build the business of their dreams and create the life they desire! Join the waitlist for the next intake of my Social Method Society which re-opens in November. Anyone who is on the waitlist, is entered into the draw to win a year's membership into the society for FREE! CONNECT WITH ME Web: www.mumswithhustle.com Facebook: @Mumswithhustle Instagram: @mumswithhustle Twitter: @MumsWithHustle Biz Club: MWH Biz Club LOVE OUR PODCASTS? Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I’d be extremely grateful if you would review me on iTunes! If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.