Mums With Hustle Podcast - MWH 099 : The Importance of Accelerating Female Entrepreneurship with Jessica Thomas from Health Lab

MWH 099 : The Importance of Accelerating Female Entrepreneurship with Jessica Thomas from Health Lab

09/03/17 • 28 min

The Importance of Accelerating Female Entrepreneurship with Jessica Thomas Did you know that less than one third of businesses are started by women in Australia? As a hard-working bizmum, I am well aware that female entrepreneurialism is still grossly underrepresented in Australia, and if I'm being honest, all over the world. Though many women are constantly working towards shattering through the thickest and hardest glass ceiling, plenty of women are still afraid to start their own business. Today's guest is going to discuss how important it is for all of us to band together and accelerate female entrepreneurship for the benefit of the economy and future generations. THIS WEEK'S PODCAST Jessica Thomas is the founder of Health Lab. An Australian brand that makes uncomplicated, natural and delicious healthy on-the-go snacks and drinks. Jessica is a Melbourne based biz babe who became fed up with climbing the corporate ladder. She launched her business with a laptop, a dream and lots of passion. The business has formed strong partnerships with Nike, The Australian Open, Cotton On, The AFL, The AFL Women’s League and MORE. Jessica is sharing her thoughts and lessons on Female Entrepreneurialism with us today. Find out how you can fuel female entrepreneurialism in today's episode! Welcome to the virtual couch, Jessica! WHAT YOU WILL LEARN Why female entrepreneurialism is grossly under represented in Australia The importance of accelerating female entrepreneurship What two things hold women back from starting their own biz Juicy advice on how to reach out to huge corporations like Nike and The AFL for partnership opportunities THE LOW DOWN ON WHAT WE CHATTED ABOUT Jessica's biz journey from start to finish The future of female entrepreneurialism What working mums can do to make a difference for female entrepreneurialsm Four actionable keys to approaching large corporations for partnership opportunities as a female biz owner. You can also use these keys to create a frenzy around your products! BONUS Jessica and I have partnered to give away a month's worth of Health Lab goodies! How can you win this delicious prize? Easy! Here's what you have to do: Follow both brands on Instagram - @mumswithhustle and @healthlabkids Describe Mum Life with Emojis Keep an eye on my Instagram account @mumswithhustle for the details! WHAT'S NEXT FOR JESSICA? Jessica has released Health Labs' kids lunchbox snack range, which is perfect for back-to-school! No more mummy guilt for putting snacks in your child's lunchbox. Check the snack range out here. You can also find Jessica encouraging and empowering women to start building their empires. I don’t believe there is ever a perfect time to start a business and the world doesn’t wait for you to be ready. So that idea you keep on thinking about? Don’t waste time waiting for the perfect time to start or worrying about what might not work. Focus on putting your energy into what will work and just take the first step, even if it's small. Thanks for joining us, Jessica! CONNECT WITH JESSICA Web: www.healthlab.com.au Facebook: @healthlabau Instagram: @healthlab LinkedIn: linkedin.com/in/jessica-thomas- 29737239 CONNECT WITH ME Web: https://tracyharris.wpengine.com/ Facebook: https://www.facebook.com/Mumswithhustle/ Instagram: www.instagram.com/mumswithhustle Twitter: https://twitter.com/MumsWithHustle Biz Club: https://www.facebook.com/groups/mumswithhustle/ P.S. Love MWH Podcasts? Review me on ITunes!

Previous Episode

MWH 098 : Get Creative with Your Social Media with Ciara Attwell of My Fussy Eater

Get Creative with Your Social Media with Ciara Attwell Growing a thriving social media following on multiple platforms is a lot like putting the pieces of a tough puzzle together. You cannot force the pieces to fit. Social media is the exact same way... it's not one size fits all, and you never want to seem spammy or scammy. You have to try different methods out and go from there. So, how does one make all of these puzzle pieces fit together? By getting creative with your social media! THIS WEEK'S PODCAST Imagine creating a blog about something that you are struggling with and sharing the ways that you are overcoming said struggle... Now picture your blog blowing up and turning into one of the leading blogs in your niche and in your entire country. Sound unlikely? It's not! That's exactly what happened for today's podcast guest. Ciara Attwell is the founder of My Fussy Eater, a blog dedicated to feeding the fussy eater in your family. Since launching in 2014, the blog has become one of the leading family food blogs in the UK and Ireland. Ciara regularly contributes to other leading websites and magazines as well as appearing on tv and radio to discuss fussy eating. What started as a way to get her very fussy eating daughter (then aged 3) to eat a varied diet has turned into a full-fledged business. When she's not busy running her business, Ciara is frantic playing mum to Aoife (6) and Finn (3). Find out how you can get creative with your social media in today's episode! Welcome to the virtual couch, Ciara! WHAT YOU WILL LEARN Why Ciara created her blog My Fussy Eater and the journey she had to turn it into a full-blown biz How Ciara grew a targeted following of her ideal audience who are loyal and engaged Why you need to understand your target audience and pay attention to analytics How Ciara builds authentic relationships with her followers on social media THE LOW DOWN ON WHAT WE CHATTED ABOUT Some key differences between utilising Facebook and Instagram Various ways to get creative with your social media The best ways to show your authenticity on social media... "Show that we're all in it together. We're all going through the same things." Ciara's process for creating and publishing her e-book 50 Healthy Homemade Snacks for Kids through Gumroad BONUS Ciara is offering a 20% off promo for her e-book 50 Healthy Homemade Snacks For Kids for any mums who are interested in snagging themselves a copy. To take advantage of this special offer CLICK HERE. WHAT'S NEXT FOR CIARA? Ciara is currently working on building an app for My Fussy Eater, so it's easier for mums to access recipes on-the-go. "Creating an app is a much longer and trickier process than I envisioned, but I'm very excited for it to launch hopefully later this year!" Keep on hustlin’ Ciara! CONNECT WITH CIARA Web: www.myfussyeater.com Facebook: https://www.facebook.com/myfussyeater Instagram: https://www.instagram.com/myfussyeater/ Pinterest: https://www.pinterest.co.uk/CiaraAttwell/ Twitter: https://twitter.com/MyFussyEater YouTube: http://bit.ly/MyFussyEater CONNECT WITH ME Web: https://tracyharris.wpengine.com/ Facebook: https://www.facebook.com/Mumswithhustle/ Instagram: www.instagram.com/mumswithhustle Twitter: https://twitter.com/MumsWithHustle Biz Club: https://www.facebook.com/groups/mumswithhustle/ P.S. Love MWH Podcasts? Review me on ITunes!

Next Episode

MWH 100 : Routines, Smoothies and World Domination! Celebrating 100 episodes With a Look Inside Tracy's World

Special thanks to the hustlin' bizmums who submitted 50+ questions for this celebratory episode. You ladies are my champions! This anniversary episode is going to be one for the books because I am letting the hubby (Mr. Hustle) interview ME with your questions.
We're going to chat all things routines, smoothies, and world domination. ‘Cause you know I've got that in my five year plan. 💁‍♀️

WHAT YOU'LL LEARN

How my mothering style matches my routine
What my non-negotiables are when starting my day
Who virtually mentors me to do the next right thing in my biz
How to discipline yourself with social media check-in times
Ways to use Instagram to create genuine relationships
How to stop being starstruck or intimidated by people who are further along in their biz journey than you
A short plan to create great Instagram stories
How I launched my biz

WHAT I COVERED