Matildas fever could be turning point; podcast, BVOD defy market; what we learnt from Seven's results; adland guru comes home

08/16/23 • 31 min

16 August 2023

Australia's gone wild for the Matildas. Is this the turning point for women's sport in this country? Has it changed the way brands think about sport, and should the companies who backed them from the beginning be getting more praise?

Also today:

Podcast and BVOD ad spends are rising, as the rest of the market sinks.
Seven West Media reported results today. We look at what it tells us about the market.
Mat Baxter, Huge CEO, has returned to Australia. Can he run a global advertising company from down under?

Join Michael Thompson, Adam Lang & Damian Francis for a look at everything under Australia’s media and marketing umbrella.

16 August 2023

Also today:

Podcast and BVOD ad spends are rising, as the rest of the market sinks.
Seven West Media reported results today. We look at what it tells us about the market.
Mat Baxter, Huge CEO, has returned to Australia. Can he run a global advertising company from down under?

Join Michael Thompson, Adam Lang & Damian Francis for a look at everything under Australia’s media and marketing umbrella.

Previous Episode

Is Australia's ad spend really on the up? The acquisition of Sefiani, and analysing the Women's World Cup audience

Join Sefiani boss Robyn Sefiani and Clarity Global Group's Sami McCabe on a journey of how and why the agency was acquired at the start of the year.

Next Episode

Gaffes in advertising; outdoor is on the rise; best work perks in adland; magazines fight back

23 August 2023

Krispy Kreme dumped an offensive commercial this week after being alerted to the gaffe by Mumbrella. But how did it get through in the first place, and will it do lasting brand damage?

Also today:

Outdoor advertising is on the up - we look at why
The best work perks in adland - what would draw you to your next workplace?
And a spike in magazine readership suggests the end is not yet nigh for offline media

Join Michael Thompson, Adam Lang & Sean Aylmer for a look at everything under Australia’s media and marketing umbrella.