Breaking Barriers and Building Brands (Feat. Dr. Amara Pope)

05/06/24 • 25 min

Motivational Mondays: Conversations with Leaders

Dr. Amara Pope highlights the cyclical nature of social movements in her diversity work. She explains how it’s disheartening to see a downward trend in prioritizing diversity and inclusion efforts in educational sectors and workplaces. Drawing from her own experiences of living in the intersectionality of race and ethnicity Dr. Pope brings over a decade of experience both personal and professional into her work.

Drawing from her research on the music industry, Dr. Pope discusses the nuances of cultural appropriation, emphasizing the importance of paying homage and uplifting marginalized voices. She shares perspectives from artists like Drake and Justin Bieber on participating in cultural spaces with respect and authenticity

As we navigate the complexities of promoting diversity and inclusion in marketing, Dr. Pope's insights remind us of the importance of authenticity, representation, and genuine engagement. By embracing diversity and inviting diverse perspectives, brands can foster innovation, drive positive change, and resonate with a more inclusive audience.

This week, you’ll learn why DE&I efforts must go deeper than surface level to be effective, how Dr. Pope applies her behavioral study expertise to a range of industries, and how genuine human curiosity can bring us all closer together.

LEARN MORE:

>> Follow her on Facebook, Instagram, LinkedIn, X, TikTok, and YouTube. (https://facebook.com/dramarapope), (https://www.instagram.com/dramarapope), (https://ca.linkedin.com/in/amara-pope), (https://twitter.com/dramarapope), (https://www.tiktok.com/@dramarapope), and (https://www.youtube.com/@dramarapope)

>> Check out her website. (www.DrAmaraPope.ca)

NSLS MEMBERS ONLY:

>>Listen to the bonus episode to learn how Dr. Pope handled a professor who tried to discourage her Ph. D studies and how she shatters the negative bias against young Ph. D graduates. (https://thens.ls/3ydAIrR)

Mentioned in this episode:

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LEARN MORE:

>> Check out her website. (www.DrAmaraPope.ca)

NSLS MEMBERS ONLY:

Mentioned in this episode:

Get 20% Off at the NSLS Shop

Use code MONDAYS for 20% your entire purchase at shop.nsls.org

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Previous Episode

Redefining Gender Norms in Personal Care (Feat. Carly Broderick)

Carly's extensive background in consumer products and marketing enabled her to see beyond the traditional gender divisions in the personal care aisle. With a keen understanding of formulations and market preferences, she set out to create a brand that was truly inclusive, free from the constraints of stereotypical gender roles.

Driven by empathy for today's youth, Carly aims to empower Gen Z and all generations to embrace their individuality. Recognizing their creativity and resilience, she sees Miles not just as a brand, but as a reflection of all our diverse identities and experiences.

For Carly, being an inclusive brand goes beyond marketing—it's about taking a stand on social issues that matter. Through initiatives like supporting LGBTQ+ nonprofits during Pride Month, Miles aims to contribute to a more equitable and accepting society.

One of the unique challenges Carly faces is marketing to both parents and teens. By striking a balance between safety and affordability for parents while maintaining appeal for teens, Miles has successfully resonated with both audiences.

This week, you’ll learn the inspiration behind Carly’s brand, how Miles balances social responsibility and brand integrity, and the mission of Carly Broderick as an entrepreneur and advocate.

LEARN MORE:

>>https://www.linkedin.com/in/carlybroderick

>>https://hey-miles.com

NSLS MEMBERS ONLY:

>>Listen to the bonus episode to learn how the Miles brand became an accidental advocate and Carly’s vision for the future of the brand. (https://thens.ls/3UnvmlA)

Mentioned in this episode:

Get 20% Off at the NSLS Shop

Use code MONDAYS for 20% your entire purchase at shop.nsls.org

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Next Episode

Soaring Beyond Physical Limits (Feat. Jothy Rosenberg)

Jothy Rosenberg is one of the most inspirational guests we’ve had on Motivational Mondays. He holds a PhD in computer science from Duke University and has been a CS professor there for over five years. Additionally, he's the founder of nine high-tech startups spanning various domains. Today, we dive into his harrowing yet inspirational journey as both an entrepreneur and active sportsman despite a leg amputation at the age of 16 due to cancer.

Jothy emphasizes the importance of setting achievable goals and celebrating each milestone along the way. He expresses this is a universal challenge for the disabled and fully able-bodied alike. By breaking down daunting challenges into manageable tasks, Jothy says we can cultivate a sense of accomplishment and momentum.

Jothy's journey exemplifies the indomitable spirit of the human soul. Through adversity, he not only found strength but also discovered a deeper understanding of resilience and triumph. His story serves as a beacon of hope, inspiring others to embrace challenges with courage and determination.

This week, you’ll learn how doctors ultimately discovered Jothy’s leg cancer, why Jothy endorses Medical Marijuana in helping to treat cancer patients, and why Jothy believes disabled people often become achievers of excellence.

LEARN MORE:

>>Coming soon, Jothy’s new book, Think Like a Startup Founder. (http://mng.bz/wjQa)

NSLS MEMBERS ONLY:

>>Listen to the bonus episode to learn what attributes are shared by all people— with or without disabilities, and the importance of setting small goals as part of achieving your bigger aspiration. (https://thens.ls/4ahV1St)

Mentioned in this episode:

Get 20% Off at the NSLS Shop

Use code MONDAYS for 20% your entire purchase at shop.nsls.org

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