MORE - The Digital Marketing Tech Tools Podcast - MORE 033: These combinations of tools will help you to organize, create and deliver for growth | Erika Mayor

MORE 033: These combinations of tools will help you to organize, create and deliver for growth | Erika Mayor

10/27/21 • 33 min

MORE - The Digital Marketing Tech Tools Podcast

It can be challenging for startups, nonprofits, and freelancers to afford the tools and personnel necessary to develop professional and sophisticated social media content. Today’s guest, Erika Mayor, shares many of the free tools and platforms she uses as a freelance public relations and marketing consultant to help organize, create, and deliver content for growth.

Erika was a journalist before her career as a freelance consultant.

While working at a local TV station in Florida during the 2005 hurricanes, she realized working at the station was burning her out.
Because the station worked closely with the Red Cross (because of the hurricane relief they offered), they offered her a job in their communications department. This started Erika’s passion for nonprofit work.

Because nonprofits have so little funding, Erika had to wear many hats.

In order to get everything done that she needed, Erika started to use tools that helped with different aspects of her job:
Canva is a phenomenal free platform to create graphics and different content.
A scheduling tool like Later lets you plan out posts in advance so you can focus on tracking and extrapolating data from those posts.
When it comes to digital marketing, video gets many more views than still imagery.
Lumen5 and Videoleap are free video editing tools that help anyone create well-edited videos. Luman5 even makes video based on keywords with their extensive library of high-quality b-roll.
Snapseed is an app that edits photos, adds filters and is available on both Android and iOS.

Powerful project management tools you should use:

Meistertask and asana keep tasks organized and help keep your team accountable as you work to complete different projects.
Slack is an internal messenger app that leaves your email inbox free of clutter and less bogged down.
For internal communication, relying on Gmail and outlook accounts will inevitably lead to things falling through the cracks.

Erika uses these platforms to a high degree of success:

She had a client in the transportation industry, and she was working with an agency to support this client.
The topics were heavy, complicated, and difficult to understand.
Erika realized videos would be the best solution, so she and her team created videos with Lumen5 based on existing blogs (utilizing the platform’s b-roll) to generate content with better traction.

How has she stayed in business?

She spent five years working exclusively on referrals, so she didn’t have a website or anything. Then she realized she needed to legitimize herself,
She believes in paying it forward. So, if you meet someone who could benefit from using these tools, please share them with them. (You never know how much easier it could make someone’s day.)

Erika’s book and podcast recommendations:

The Subtle Art of Not Giving a F*ck by Mark Manson
The Midnight Library by Matt Haig (she found out about these on Tik Tok, but we won’t judge.)
You’re Wrong About
Conan O’Brien Needs a Friend

To get in contact with Erika, connect with her on LinkedIn.

Erika was a journalist before her career as a freelance consultant.

While working at a local TV station in Florida during the 2005 hurricanes, she realized working at the station was burning her out.
Because the station worked closely with the Red Cross (because of the hurricane relief they offered), they offered her a job in their communications department. This started Erika’s passion for nonprofit work.

Because nonprofits have so little funding, Erika had to wear many hats.

In order to get everything done that she needed, Erika started to use tools that helped with different aspects of her job:
Canva is a phenomenal free platform to create graphics and different content.
A scheduling tool like Later lets you plan out posts in advance so you can focus on tracking and extrapolating data from those posts.
When it comes to digital marketing, video gets many more views than still imagery.
Lumen5 and Videoleap are free video editing tools that help anyone create well-edited videos. Luman5 even makes video based on keywords with their extensive library of high-quality b-roll.
Snapseed is an app that edits photos, adds filters and is available on both Android and iOS.

Powerful project management tools you should use:

Meistertask and asana keep tasks organized and help keep your team accountable as you work to complete different projects.
Slack is an internal messenger app that leaves your email inbox free of clutter and less bogged down.
For internal communication, relying on Gmail and outlook accounts will inevitably lead to things falling through the cracks.

Erika uses these platforms to a high degree of success:

She had a client in the transportation industry, and she was working with an agency to support this client.
The topics were heavy, complicated, and difficult to understand.
Erika realized videos would be the best solution, so she and her team created videos with Lumen5 based on existing blogs (utilizing the platform’s b-roll) to generate content with better traction.

How has she stayed in business?

She spent five years working exclusively on referrals, so she didn’t have a website or anything. Then she realized she needed to legitimize herself,
She believes in paying it forward. So, if you meet someone who could benefit from using these tools, please share them with them. (You never know how much easier it could make someone’s day.)

Erika’s book and podcast recommendations:

The Subtle Art of Not Giving a F*ck by Mark Manson
The Midnight Library by Matt Haig (she found out about these on Tik Tok, but we won’t judge.)
You’re Wrong About
Conan O’Brien Needs a Friend

To get in contact with Erika, connect with her on LinkedIn.

Previous Episode

MORE 032: This tool is essential in your marketing arsenal | Fernando De Los Santos

In today’s episode of the MORE podcast, Ricardo is joined by digital marketing strategist Fernando De Los Santos to discuss a tool marketing agencies and professionals should use to increase their growth. As a digital marketing strategist, he helps companies improve their digital marketing presence by driving quality leads and creating websites that convert.

Fernando’s digital marketing passion started with his love of soccer.

While building websites for local soccer clubs, Fernando realized he had a passion for everything digital.
In his senior year of high school, he participated in a web design course and immediately worked for another company.
Nine years later, he became a partner, and they decided to specialize in digital marketing.

The tool everyone should use: Semrush.

Now considered an industry standard, Semrush can generate reports, create site audits, and perform keyword analysis to help develop strategies for your marketing efforts.
While multiple platforms have some of the features of Semrush, no other platform holds all its capabilities on one platform.
Because of its versatility, any marketing professional or marketing agency could find a use for the platform. However, it can be used by any business owner.
Semrush be integrated with your social media channels to provide tips on improving your reach and engagement.
While Semrush has different plans with different product offerings, they offer a free 7-day trial to see if the platform is right for you.

How has Fernando stayed in business for so long?

His company, ABC Web Service, has been in business since 1998.
While he acknowledges that businesses need to make money, Fernando says it’s easy to stay in business when he’s passionate about what he does.
Fernando’s book recommendation? The Irresistible Offer by Mark Joyner

To get in contact with Fernando, contact him at his company website, https://www.abcwebservice.com/.

Next Episode

MORE 034: This Incredible Tool Changes Everything - If Used Correctly | John Diggs

When it comes to utilizing different marketing tools and technology in your business, sometimes the best tool is simply a change in mindset! On today’s episode of the MORE podcast, Ricardo is joined by John Diggs to learn about the power of mind mapping and how you can use it in both personal and professional development applications.

John’s journey using mind mapping was born out of the recession:

He owned a mortgage company in the early 2000s, and he did very well for himself. However, the mortgage meltdown of 2008 lost him everything.
Now homeless, John moved in with his mother and looked for ways to reclaim his life and identity.
A friend introduced him to mind mapping, so he researched it. Within five months (and thanks to this process), he transformed himself and landed a job as a mortgage software developer.

Anyone can use mind mapping:

There are apps and websites, and you could even make it yourself with a pen and paper.
In its purest form, just draw a circle in the middle for your main idea, whether that’s a problem you have, a decision you need to make, or an idea you have.
Then, draw out related subtopics and ideas related to that central circle—draw them from those subtopics.
Continue that process until you’ve exhausted all of the granular details that might be applicable.
For visually-oriented people, this is a great practice to see the way topics might be connected or what areas might need greater focus.

Some softwares make this process easier and more influential.

MeisterTask has a mind mapping software (MindMeister) that John considers the best online mind mapping software available.
They have a presentation version which is an excellent professional option when implementing that mind map in a meeting or conference.

What are some practical applications of mind mapping:

You can connect and link your topics and subtopics to other websites, sources, files, and YouTube videos
You can create documents like executive summaries that you’ll actually want to reference later.
You can do three maps for free, but the sub is only $4 a month (and you can get 10% off when you use John’s code: diggit, at checkout.

To learn more about mind mapping, read some of John’s books:

His first book, Love Life: Can You DIGG It?, discusses the seven powers John identifies to expand your personal horizons.
His other books, I AM and Blessed and Grateful, detail these powers and how you can cultivate them for yourself.
John’s final book, DIGG This Too, identifies four more powers in the system that you can take advantage of for yourself in your life.

You can find these books, free webinars, and more resources on johndiggs.com.

What is John reading?