MDM Podcast Episode 24 - Advertising strategy in a recession (with Maor Sadra)

06/20/22 • 43 min

In this episode of the MDM podcast, I speak with Maor Sadra, the CEO of INCRMNTAL and a returning guest to the show, about how advertisers should respond to the slowdown in growth across mobile that is being experienced as a result of the combined effects of:

Apple's ATT privacy policy, which has deteriorated the efficiency of mobile advertising;
a COVID overhang, which is producing altered consumer behaviors relative to what advertisers had grown accustomed over the past two years;
a potential economic slowdown.

Apple's ATT privacy policy, which has deteriorated the efficiency of mobile advertising;
a COVID overhang, which is producing altered consumer behaviors relative to what advertisers had grown accustomed over the past two years;
a potential economic slowdown.

Previous Episode

MDM Podcast Episode 23 - Privacy Updates from WWDC 2022: SKAdNetwork expansion and Fingerprinting (with Alex Bauer)

My guest for this episode of the MDM Podcast is Alex Bauer, the Head of Product and Market Strategy at Branch, the mobile measurement and linking company. We speak about the revelations from Apple's WWDC conference last week that are most important for mobile advertisers: 1) the expansion of Apple's SKAdNetwork measurement framework, 2) Apple's prohibition of aggregated measurement solutions, and 3) Apple's very clear and strident proclamation that Fingerprinting is Never Allowed.

This interview assumes quite a bit of knowledge on the part of the listener. For background, see these articles:

Dear Apple: These changes will improve SKAdNetwork for advertisers (background on SKAdNetwork)

How to scale and optimize marketing spend with SKAdNetwork (background on SKAdNetwork)

Apple to Ad Tech: “Fingerprinting is Never Allowed” (overview of Apple's stance on Fingerprinting as stated at WWDC 2022)

Is SKAdNetwork 4.0 a turning point for mobile advertising: Privacy with Purpose? (overview of Apple's expansion of SKAdNetwork as revealed at WWDC 2022)

Next Episode

MDM Podcast Episode 25 - Live from Las Vegas: What is the future of alternative payments on mobile?

This episode of the Mobile Dev Memo podcast was recorded live from the Mobile Apps Unlocked conference in Las Vegas on June 8th, 2022.

In this episode of the podcast, I discuss the future of alternative payments on mobile with Allison Schiff, the Managing Editor of AdExchanger; David Barnard, Developer Advocate at RevenueCat; and Josh Burns, the Senior Director of Business Development at FunPlus. We consider how the platform operators will adapt to regulatory and legal intervention into their payments policies, whether alternative payments systems can ever gain traction over the native systems, and how developers can best focus their efforts on driving users into alternative purchasing environments.