Mobile Dev Memo Podcast

This episode of the Mobile Dev Memo podcast was recorded live from the Mobile Apps Unlocked conference in Las Vegas on June 8th, 2022.

In this episode of the podcast, I discuss the future of alternative payments on mobile with Allison Schiff, the Managing Editor of AdExchanger; David Barnard, Developer Advocate at RevenueCat; and Josh Burns, the Senior Director of Business Development at FunPlus. We consider how the platform operators will adapt to regulatory and legal intervention into their payments policies, whether alternative payments systems can ever gain traction over the native systems, and how developers can best focus their efforts on driving users into alternative purchasing environments.

In this episode of the MDM podcast, I discuss the future of advertising attribution on mobile with my guests Maor Sadra, the CEO of INCRMNTAL, and Peter Hamilton, the former CEO of TUNE.

• Why did Applovin buy Adjust?
• Will fingerprinting be possible once ATT is made mandatory?
• What is the nature of ad fraud on mobile?

My guest for this episode of the MDM Podcast is Alex Bauer, the Head of Product and Market Strategy at Branch, the mobile measurement and linking company. We speak about the revelations from Apple's WWDC conference last week that are most important for mobile advertisers: 1) the expansion of Apple's SKAdNetwork measurement framework, 2) Apple's prohibition of aggregated measurement solutions, and 3) Apple's very clear and strident proclamation that Fingerprinting is Never Allowed.

This interview assumes quite a bit of knowledge on the part of the listener. For background, see these articles:

Dear Apple: These changes will improve SKAdNetwork for advertisers (background on SKAdNetwork)

How to scale and optimize marketing spend with SKAdNetwork (background on SKAdNetwork)

Apple to Ad Tech: “Fingerprinting is Never Allowed” (overview of Apple's stance on Fingerprinting as stated at WWDC 2022)

Is SKAdNetwork 4.0 a turning point for mobile advertising: Privacy with Purpose? (overview of Apple's expansion of SKAdNetwork as revealed at WWDC 2022)

In this episode of the Mobile Dev Memo podcast, I speak with Rameez Tase about the applicability of panel data in the new advertising environment in which device-level and user-level identifiers are not available for use in creating behavioral profiles. Rameez and I speak about the use case for panel data in developing marketing audiences for both product testing and development (for whom is this product being built?) and advertising targeting (to whom should we show this product's ads?). Without the direct feedback loop of behavioral targeting and conversions measurement, both product managers and marketers must rely on much more broadly conceived audiences for input into the tough balancing problems they face in scaling a product. We discuss what panel data is, how it has been used historically, and why it is becoming more critical as a product development and marketing tool in the new digital privacy landscape. Rameez Tase is the co-founder & President of Antenna, a subscription services insights platform.

In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor, the co-author of a new book, Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs, published by O'Reilly. Taylor was previously the founder of a 50-person growth marketing agency, Ladder.

In our conversation, among other things, Mike and I discuss:

• How Prompt Engineering is a skill that can be improved upon over time;
• The non-obvious ways in which prompt engineering can be approached in order to improve outcomes;
• How Prompt Engineering can be approached procedurally and programmatically, and how companies should think about building systems that improve their LLM interactions over time;
• Whether the growth hacking model has fallen out of favor;
• The principal challenges of running an agency;
• Whether marketing generally suffers from a lack of statistical literacy.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠
• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.