Season 3, Episode 7: The evolving eCommerce advertising landscape (with Rishabh Jain)

03/26/24 • 51 min

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In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximize advertising conversions for brands that recently raised a $17MM Series A led by Bain Capital.

In our conversation, Rishabh and I discuss, among other topics:

The implications for retail and eCommerce from the impending deprecation of third-party cookies in Chrome;
Whether retailers and eCommerce brands are taking third-party cookie deprecation sufficiently seriously;
Underappreciated knock-on / indirect consequences from the deprecation of third-party cookies in Chrome;
The prospects for alternative identifiers;
Who stands to gain the most from third-party cookie deprecation;
Shopify's innovations, including Shop Cash and Shopify Audiences;
Amazon's partnerships with Meta and Snap.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The Mobile Dev Memo podcast is available on:

In our conversation, Rishabh and I discuss, among other topics:

The implications for retail and eCommerce from the impending deprecation of third-party cookies in Chrome;
Whether retailers and eCommerce brands are taking third-party cookie deprecation sufficiently seriously;
Underappreciated knock-on / indirect consequences from the deprecation of third-party cookies in Chrome;
The prospects for alternative identifiers;
Who stands to gain the most from third-party cookie deprecation;
Shopify's innovations, including Shop Cash and Shopify Audiences;
Amazon's partnerships with Meta and Snap.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The Mobile Dev Memo podcast is available on:

Previous Episode

Season 3, Episode 6: Consumer products and the science of emotion (with Ryan Anthony)

In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss:

The science of emotion and the field of emotion analytics;
The challenges of using focus group feedback to optimize early consumer products;
The methodologies used to measure a user's emotional state;
How emotion analytics can be used in a product use case;
How the value of emotion analytics has changed as the digital privacy environment has grown more restrictive;
How PMs can use emotion to make product adaptations and decisions.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Next Episode

Season 3, Episode 8: What's the purpose of a competition regulator? (with Tom Fish)

My guest on this week's episode of the podcast is Tom Fish, the Head of Public Policy and Research at Gener8, a data empowerment platform for consumers. Tom is also the Director of Policy at the Coalition for Online Data Empowerment, an advocacy group.

But prior to these roles, Tom was an Assistant Director at the UK's Competition and Markets Authority (CMA), which has taken an active role in competition regulation related to technology firms, which is the subject of our conversation. In our discussion, Tom spoke in a personal capacity that doesn't necessarily reflect the views of the CMA.

In this episode, Tom and I discuss:

The purpose and role of the CMA;
How the CMA is able to influence mergers between foreign companies or proposed policy changes from foreign companies;
Why the CMA has taken on such prominence with situations involving American firms recently;
Whether any sense of momentum or harmonization goes into decisions from competition authorities;
How the need for competition regulation in the digital ecosystem changed over time;
How competition regulators view "success" with respect to competition regulation and whether they have a clear idea of what kind of society-level impact they want to effectuate;
What competition authorities generally do well when it comes to digital markets and what they do poorly.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: