Season 3, Episode 17: The Scientific Approach to Prompt Engineering (with Mike Taylor)

06/11/24 • 43 min

In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor, the co-author of a new book, Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs, published by O'Reilly. Taylor was previously the founder of a 50-person growth marketing agency, Ladder.

In our conversation, among other things, Mike and I discuss:

How Prompt Engineering is a skill that can be improved upon over time;
The non-obvious ways in which prompt engineering can be approached in order to improve outcomes;
How Prompt Engineering can be approached procedurally and programmatically, and how companies should think about building systems that improve their LLM interactions over time;
Whether the growth hacking model has fallen out of favor;
The principal challenges of running an agency;
Whether marketing generally suffers from a lack of statistical literacy.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

In our conversation, among other things, Mike and I discuss:

How Prompt Engineering is a skill that can be improved upon over time;
The non-obvious ways in which prompt engineering can be approached in order to improve outcomes;
How Prompt Engineering can be approached procedurally and programmatically, and how companies should think about building systems that improve their LLM interactions over time;
Whether the growth hacking model has fallen out of favor;
The principal challenges of running an agency;
Whether marketing generally suffers from a lack of statistical literacy.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Previous Episode

Season 3, Episode 16: Understanding the UK’s DMCC (with Tom Smith)

My guest on this week's episode of the Mobile Dev Memo podcast is Tom Smith, a partner at specialist competition law firm Geradin Partners. I invited Tom to the podcast to discuss the recently passed Digital Markets, Competition and Consumers (DMCC) Bill in the UK, which grants the UK's Competition and Markets Authority with broad new powers to regulate digital markets.

Among other things, Tom and I discuss:

What the DMCC aims to achieve;
The political context around the DMCC;
How the DMCC differs from the EU's Digital Markets Act (DMA);
What new powers and obligations the DMCC grants and imposes upon the CMA;
The long-term consequences of the DMCC.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The Mobile Dev Memo podcast is available on:

Next Episode

Season 3, Episode 18: The future of alternative app stores and payments (with Archie Stonehill)

My guest on this episode of the Mobile Dev Memo podcast is Archie Stonehill, the Head of Product at Stash, a D2C and web shop enablement tool for mobile game developers. Prior to Stash, Archie was an investor at Makers Fund, a venture capital fund investing in the gaming ecosystem.

In this episode, among other topics, Archie and I discuss:

The history of alternative mobile app stores, starting most prominently with Epic's Project Liberty and progressing through those lawsuits, as well as Google's settlement with states' attorneys general;
The current state of affairs with respect to alternative app stores and alternative in-app payments;
The size of the "shadow IAP economy" on mobile, enabled by web shops;
How much traction do you think alternative app marketplaces will see in the EU under the auspices of the DMA, including the four that are live now: AltStore Pal, the Aptoide games store, Mobivention, and SetApp Mobile;
The key advantages of web shops over platform storefronts;
How developers can overcome the conversion friction inherent in moving users to alternative storefronts.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The Mobile Dev Memo podcast is available on: