“I didn't choose a niche for the first 5 years of my business”
09/24/24 • 86 min
1 Listener
Sonia Thompson is a well-known and well-respected inclusive marketing strategist, consultant, and coach.
She shares her journey of going from feeling completely directionless in her business, to being THE go-to inclusive marketing expert and being regularly featured in publications like Forbes, Inc, and Hubspot.
In this episode, we chat about the impact of niching, as well as why even smaller brands and businesses should make the effort to be inclusive in their marketing.
00:00 Introduction
05:02 Meet Sonia
36:54 Sonia's mistake
01:07:36 How this mistake made Sonia
01:20:15 What you can learn from Sonia's experience
01:22:06 Final thoughts
Links from the show:
- Grab Eman’s Nail Your Niche masterclass: https://inkhouse.lpages.co/nail-your-niche/
- Check out Sonia’s website: www.inclusionandmarketing.com
- Join Sonia’s newsletter: www.inclusionandmarketing.com/newsletter
- Listen to the Inclusion & Marketing Podcast: https://link.chtbl.com/6vXcKyF_
Find the transcript of this episode on my site, emancopyco.com/podcast
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.
Loving the podcast?
- Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
- Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
- Fill in the enquiry form on this contact page: https://emancopyco.com/contact/
Want to learn with me?
- Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz
- Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/
Say hi 👋🏽
- Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
- Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/
Tools for your business: (Affiliate links 👇🏽)
Start your 14-day trial with ConvertKit: https://emancopyco.com/kit
Sonia Thompson is a well-known and well-respected inclusive marketing strategist, consultant, and coach.
She shares her journey of going from feeling completely directionless in her business, to being THE go-to inclusive marketing expert and being regularly featured in publications like Forbes, Inc, and Hubspot.
In this episode, we chat about the impact of niching, as well as why even smaller brands and businesses should make the effort to be inclusive in their marketing.
00:00 Introduction
05:02 Meet Sonia
36:54 Sonia's mistake
01:07:36 How this mistake made Sonia
01:20:15 What you can learn from Sonia's experience
01:22:06 Final thoughts
Links from the show:
- Grab Eman’s Nail Your Niche masterclass: https://inkhouse.lpages.co/nail-your-niche/
- Check out Sonia’s website: www.inclusionandmarketing.com
- Join Sonia’s newsletter: www.inclusionandmarketing.com/newsletter
- Listen to the Inclusion & Marketing Podcast: https://link.chtbl.com/6vXcKyF_
Find the transcript of this episode on my site, emancopyco.com/podcast
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.
Loving the podcast?
- Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
- Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
- Fill in the enquiry form on this contact page: https://emancopyco.com/contact/
Want to learn with me?
- Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz
- Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/
Say hi 👋🏽
- Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
- Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/
Tools for your business: (Affiliate links 👇🏽)
Start your 14-day trial with ConvertKit: https://emancopyco.com/kit
Previous Episode
“I let my fear of rejection hold me & my business back”. (Enter: The Rejection Challenge)
In this episode, I’m speaking to Liz Mosley, a graphic designer and podcast host. We chat about Liz’s journey of overcoming the fear of rejection.
Liz shares her unique strategy of seeking 100 rejections to build resilience, and why embracing rejection can be a growth catalyst.
Listen for an inspiring conversation about transforming setbacks into growth and success.
Links from the show:
- Liz Mosley’s website: https://www.lizmosley.net/
- Liz Mosley on Instagram: https://www.instagram.com/lizmmosley
- A freebie Trello template for people to track their rejections: https://lizmosley.myflodesk.com/rejection-template
- The maker’s of Liz’s podcast website: https://studiocotton.co.uk/
- Get your Atomicon 2025 tickes: https://atomic.site/atomicon/?aap=528
Find the transcript of this episode on my site, emancopyco.com/podcast
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.
Loving the podcast?
- Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
- Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
- Fill in the enquiry form on this contact page: https://emancopyco.com/contact/
Want to learn with me?
- Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz
- Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/
Say hi 👋🏽
- Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
- Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/
Tools for your business: (Affiliate links 👇🏽)
Start your 14-day trial with ConvertKit: https://emancopyco.com/kit
Next Episode
[TEASER] How to figure out your pricing with Eman & Liz Mosely
Join me and MTMM guest Liz Mosely for a special episode where we talk about how we figure out pricing for our services.
This interview was first published in the MTMM: Private Membership. If you're not in there, you're missing out ;)
Join us inside the Private Membership for $1 here: https://emancopyco.com/membership-trial
After your 7-day $1 trial, membership is just $11 a month. Cancel anytime.
Get the transcript for this episode here
Loving the podcast?
- Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
- Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
- Fill in the enquiry form on this contact page: https://emancopyco.com/contact/
Want to learn with me?
- Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz
- Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/
Say hi 👋🏽
- Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
- Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/
Tools for your business: (Affiliate links 👇🏽)
Start your 14-day trial with ConvertKit: https://emancopyco.com/kit
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