“I didn't choose a niche for the first 5 years of my business”

Sonia Thompson is a well-known and well-respected inclusive marketing strategist, consultant, and coach.

She shares her journey of going from feeling completely directionless in her business, to being THE go-to inclusive marketing expert and being regularly featured in publications like Forbes, Inc, and Hubspot.

In this episode, we chat about the impact of niching, as well as why even smaller brands and businesses should make the effort to be inclusive in their marketing.

00:00 Introduction

05:02 Meet Sonia

36:54 Sonia's mistake

01:07:36 How this mistake made Sonia

01:20:15 What you can learn from Sonia's experience

01:22:06 Final thoughts

Links from the show:

• Grab Eman’s Nail Your Niche masterclass: https://inkhouse.lpages.co/nail-your-niche/
• Check out Sonia’s website: www.inclusionandmarketing.com
• Join Sonia’s newsletter: www.inclusionandmarketing.com/newsletter
• Listen to the Inclusion & Marketing Podcast: https://link.chtbl.com/6vXcKyF_

Find the transcript of this episode on my site, emancopyco.com/podcast

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